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NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
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Jobs   News   Products   Magazine
NEWS
Hard Rock Hotel to bring its iconic "rock star service" to London
POSTED 22 Feb 2019 . BY Andrew Manns
The design concept for The Hard Rock London was "derived from the deconstruction of music and fashion". Credit: Courtesy of Hard Rock Hotels
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.

Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.

Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.

In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.

"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."

Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.

"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."

Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.

The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
RELATED STORIES
London's Hard Rock Hotel on schedule for spring 2019 opening


One of the most anticipated additions to London's hotel market is on schedule to open its doors in spring 2019.
Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
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COMPANY PROFILES
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TOR Systems have been in this business since 1981. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

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VIDEO GALLERY

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More videos:
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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