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London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
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Jobs   News   Products   Magazine
NEWS
London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
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COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Trailer Pinocchio - A Modern Tale VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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