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London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
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The National Gallery of London has announced Dr Gabriele Finaldi as its new director, following the retirement of current director Dr Nicholas Penny.
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NEWS
London’s National Gallery aims for US retail expansion
POSTED 20 Feb 2019 . BY Andy Knaggs
London's National Gallery is attempting to crack the US market, appointing a licensing agency to develop a multi-tiered retail strategy for the institution.

The museum has appointed New York-based The Wildflower Group (TWG) to develop the strategy, which includes an e-commerce destination and a bricks and mortar retail programme.

With more than five million visitors per year, The National Gallery in Trafalgar Square is one of the top ten most visited museums in the world. Its collection includes more than 2,300 paintings, with works by such masters as Van Gogh, Monet, Velazquez, Raphael, Turner and Cézanne among these. It also has around one million followers on social media platforms.

TWG is to work alongside the Gallery’s UK licensing agent JELC to develop a licensing programme in the US, seeking licenses in categories such as home decor, stationery, gift, publishing, fashion and accessories.

The appointment is part of a bigger plan for international expansion, said Judith Mather, buying and brand licensing director of the National Gallery Company. “The National Gallery Company is excited by the online and bricks and mortar opportunities in this region. This is part of our strategic ambition to grow the National Gallery brand internationally.”

For TWG, there is plenty to work with, according to its founder and principal Michael Carlisle, who said: “The National Gallery offers a unique heritage brand with deep assets and priceless authenticity.”
RELATED STORIES
National Gallery using licence to pop-up in Asia with classics


London’s National Gallery is headed to Asia to launch a series of new pop-ups and cafes through its Delicious Art IP.
National Gallery’s largest room to undergo renovation


The National Gallery in London’s Room 32, its largest room, has closed for renovation work for more than a year following a £4m (US$5.2m, €4.5m) donation from billionaire Hans Rausing and his wife, Julia.
London's National Gallery appoints Gabriele Finaldi as new director


The National Gallery of London has announced Dr Gabriele Finaldi as its new director, following the retirement of current director Dr Nicholas Penny.
MORE NEWS
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


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