French company Looping acquires UK’s West Midland Safari Park | attractionsmanagement.com news
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French company Looping acquires UK’s West Midland Safari Park
POSTED 10 Jan 2019 . BY Luke Cloherty
WMSP welcomed 700,000 visitors through its doors last year. The park features a four-mile safari drive-through and an array of wildlife. Credit: Shutterstock.com
French amusement park operator Looping Group has acquired British attraction West Midland Safari Park, located in Worcestershire, England.

The deal, for an undisclosed sum, sees the French operator add the zoo to its 14 other regional parks located across Europe in countries – including France, Switzerland, Germany and Portugal.

"We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments,” said Laurent Bruloy, CEO of Looping.

"We want to keep the strong local anchorage of West Midlands Safari Park with its local communities and will continue the important role it plays in animal conservation in and ex-situ."

Meanwhile, a spokesperson for the zoo declined to comment directly, but did tell Attractions Management that "further information about this exciting development will be available later this year".

The park welcomed 700,000 visitors in 2018. The park features a four-mile safari drive-through and an array of wildlife.

Looping, meanwhile, was set up in 2011. It attracts around 4 million visitors each year with a turnover in excess of €100m (US$115.3m, £90.3m).
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Jobs   News   Products   Magazine
NEWS
French company Looping acquires UK’s West Midland Safari Park
POSTED 10 Jan 2019 . BY Luke Cloherty
WMSP welcomed 700,000 visitors through its doors last year. The park features a four-mile safari drive-through and an array of wildlife. Credit: Shutterstock.com
French amusement park operator Looping Group has acquired British attraction West Midland Safari Park, located in Worcestershire, England.

The deal, for an undisclosed sum, sees the French operator add the zoo to its 14 other regional parks located across Europe in countries – including France, Switzerland, Germany and Portugal.

"We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments,” said Laurent Bruloy, CEO of Looping.

"We want to keep the strong local anchorage of West Midlands Safari Park with its local communities and will continue the important role it plays in animal conservation in and ex-situ."

Meanwhile, a spokesperson for the zoo declined to comment directly, but did tell Attractions Management that "further information about this exciting development will be available later this year".

The park welcomed 700,000 visitors in 2018. The park features a four-mile safari drive-through and an array of wildlife.

Looping, meanwhile, was set up in 2011. It attracts around 4 million visitors each year with a turnover in excess of €100m (US$115.3m, £90.3m).
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Therme Group announces cultural collaboration to develop native forests at global wellbeing resorts
Therme Group’s Therme Art branch has unveiled a global partnership with SUGi, a platform passionate about community-driven rewilding.
Disney sprinkles its magic on new robot animatronic
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FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
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