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The Void signs deal with ILMxLAB to create Disney and Marvel VR projects
POSTED 17 Sep 2018 . BY Tom Walker
The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet
Location-based virtual reality specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from both Disney and Marvel.

The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet.

Set for launch later this year, the attraction will be followed by another based on an as-yet-unnamed Marvel movie, set for a premiere next year, with the remaining experiences to be announced at a later date.

The new deal extends The Void’s existing relationship with Disney, which resulted in the company creating Secrets of the Empire, a Star Wars-themed experience in 2017.

"The overwhelming success of Star Wars: Secrets of the Empire has made it clear there is a high demand for world-class hyper-reality experiences set within beloved Disney universes," the two companies said in a statement.

Craig Watson, chairman and CEO of The Void, added: “Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The Void establishes itself as a leader in location-based entertainment."
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Jobs   News   Products   Magazine
NEWS
The Void signs deal with ILMxLAB to create Disney and Marvel VR projects
POSTED 17 Sep 2018 . BY Tom Walker
The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet
Location-based virtual reality specialist The Void has partnered with ILMxLAB – a subsidiary of Lucasfilm – to create five new VR-based attractions featuring IP content from both Disney and Marvel.

The first of the quintet of new experiences will be based on the upcoming animated Disney movie Ralph Breaks the Internet.

Set for launch later this year, the attraction will be followed by another based on an as-yet-unnamed Marvel movie, set for a premiere next year, with the remaining experiences to be announced at a later date.

The new deal extends The Void’s existing relationship with Disney, which resulted in the company creating Secrets of the Empire, a Star Wars-themed experience in 2017.

"The overwhelming success of Star Wars: Secrets of the Empire has made it clear there is a high demand for world-class hyper-reality experiences set within beloved Disney universes," the two companies said in a statement.

Craig Watson, chairman and CEO of The Void, added: “Working with our friends at ILMxLAB to help bring Star Wars fans directly into that galaxy far, far away in such a strong creative process, it became apparent we needed to continue on this path as The Void establishes itself as a leader in location-based entertainment."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Continuum teams up with The Void to immerse guests in world of Star Wars


UK attractions operator Continuum and free-roam VR company The Void are launching a Star Wars experience in London.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
FEATURE: Technology: Virtual Ventures


Multi-player VR start-ups like The Void and Zero Latency are set to explode
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Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
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COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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