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English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

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NEWS
English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

RELATED STORIES
English heritage worth £21.7bn to UK


England’s heritage sector has been valued at £21.7bn (US$28.2m, €25.2m), generating £18.4bn (US$23.9bn, €21.3bn) in tourism expenditure annually for the UK.
English Heritage lobbies for jousting at 2020 Olympics


English Heritage has launched a campaign to turn one of its most popular summertime events into a fully-fledged Olympic sport, with the cultural body lobbying with Olympic chiefs to get jousting recognised in time for the 2020 Olympics in Tokyo.
Competition win: Ney & Partners to build footbridge at Cornwall's Tintagel Castle


English Heritage have announced the architectural team led by Ney & Partners have won the design competition to build a new footbridge at Cornwall’s Tintagel Castle, a site long associated in the UK with the legend of King Arthur.
Visions unveiled for footbridge connecting mythical King Arthur castle to mainland


English Heritage has unveiled a series of six possible designs for a new footbridge at Tintagel Castle, a site long associated with the legend of King Arthur.
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Alton Towers announces new attraction based on David Walliams' books
David Walliams, the comedian, actor and best-selling author, is partnering with the UK's Alton Towers Resort to bring characters from his children's books to life at the park in a new attraction: The World of David Walliams.
UK government invests £250m into cultural and creative infrastructure projects
Funding support for York's National Railway Museum, Coventry's 2021 UK City of Culture programme and infrastructure and maintenance work at local and regional museums across the country are all included in the UK Government's proposed new Culture Investment Fund.
Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage
A £13m (US$16.8m, €15.1m) project to create a museum that celebrates Blackpool's role in the development of British popular culture is moving forward, following the award of a £4m (US$5.2m, €4.7m) grant from the National Lottery Heritage Fund.
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COMPANY PROFILES
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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FEATURED SUPPLIER

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Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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