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New kids addition to Ferrari Land as PortAventura targets 5 million visitors
POSTED 25 May 2018 . BY Tom Anstey
Champions Race allows children to ride replica small versions of the Ferrari 250 Testa Rossa
PortAventura has expanded its offering at Ferrari Land, introducing a new children's area for visitors to the popular destination as it attempts to reach 5 million visitors in 2018.

Featuring five new rides manufactured by Italian company the SBF Visa Group, the kids' area is anchored by Junior Red Force – a steel family rollercoaster sitting within the shadow of the record-breaking Red Force launch coaster.

The second addition is the Kids' Tower, a drop ride climbing 9m (29.5ft), that spins as you fall. It sits near the much larger Thrill Towers, which climb 55m (180.4ft) before dropping.

Inspired by the pistons of a Ferrari engine, the Crazy Pistons ride raises and lowers riders in rotating and swinging movements.

The fourth and fifth additions are both rotating attractions. The first – Champions Race – allows children to ride replica small versions of the Ferrari 250 Testa Rossa, while the second – Red Baron – allows young pilots to ride in small planes in a rotating attraction that goes up and down.

The €100m (US$117m, £87.8m) Ferrari Land opened in April 2017 as part of the Spanish destination resort's €400m (US$468.5m, £351.1m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark.

The new additions will boost Ferrari Land even further, with the theme park going from strength-to-strength since launch. According to PortAventura, visitor numbers have surged since the park opened for the season on 23 March, with 170,000 visits in the first few days of operation and a 60 per cent increase in visitor numbers so far this year. PortAventura's Ferrari addition has had a significant effect on hotel stays for the operator also, with a 27 per cent increase in bookings.

In 2017, PortAventura World reached 4.7 million visits, with a growth of 19 per cent compared to 2016. This season, the forecast is expected to grow and surpass 5 million visits.

“The figures for the year so far demonstrate how the park has already established itself as a dynamic force within PortAventura World’s offering," said Fernando Aldecoa, managing director of PortAventura World.

"The park also strengthens our existing position as a world-class holiday destination which currently offers three theme parks, five themed hotels, a convention centre, three golf courses and a beach club”.

PortAventura has a number of projects in the works for 2019, namely its €25m (US$29.3m, £22m) accommodation expansion – a four-star 150-bedroom hotel. The operator will also be launching a new €15m (US$20m, €17m) Sesame Street attraction, which will be the park's first enclosed ride.
Kids' Tower climbs 9m and spins as you fall
Junior Red Force sits within the shadow of the record-breaking Red Force launch coaster
Red Baron allows young pilots to ride in small planes in a rotating attraction
Crazy Pistons raises and lowers riders in rotating and swinging movements
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FEATURE: Theme parks: Speed Demons


PortAventura’s COO Mark Robinson on the company’s latest investment – Ferrari Land
Piero Ferrari opens Ferrari Land at official inauguration ceremony


Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand.
Ferrari Land entering testing phase ahead of April launch


PortaVentura has unveiled the latest development in construction of Europe’s first Ferrari Land theme park, with the continent’s tallest rollercoaster now in its testing phase.
PortAventura's Ferrari Land sets official opening date


PortAventura has revealed the official opening date for its Ferrari Land attraction, with the theme park addition coming to the Spanish resort on 7 April 2017.
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Jobs   News   Products   Magazine
NEWS
New kids addition to Ferrari Land as PortAventura targets 5 million visitors
POSTED 25 May 2018 . BY Tom Anstey
Champions Race allows children to ride replica small versions of the Ferrari 250 Testa Rossa
PortAventura has expanded its offering at Ferrari Land, introducing a new children's area for visitors to the popular destination as it attempts to reach 5 million visitors in 2018.

Featuring five new rides manufactured by Italian company the SBF Visa Group, the kids' area is anchored by Junior Red Force – a steel family rollercoaster sitting within the shadow of the record-breaking Red Force launch coaster.

The second addition is the Kids' Tower, a drop ride climbing 9m (29.5ft), that spins as you fall. It sits near the much larger Thrill Towers, which climb 55m (180.4ft) before dropping.

Inspired by the pistons of a Ferrari engine, the Crazy Pistons ride raises and lowers riders in rotating and swinging movements.

The fourth and fifth additions are both rotating attractions. The first – Champions Race – allows children to ride replica small versions of the Ferrari 250 Testa Rossa, while the second – Red Baron – allows young pilots to ride in small planes in a rotating attraction that goes up and down.

The €100m (US$117m, £87.8m) Ferrari Land opened in April 2017 as part of the Spanish destination resort's €400m (US$468.5m, £351.1m) expansion strategy, which hopes to help boost annual visitor attendance to the 5 million mark.

The new additions will boost Ferrari Land even further, with the theme park going from strength-to-strength since launch. According to PortAventura, visitor numbers have surged since the park opened for the season on 23 March, with 170,000 visits in the first few days of operation and a 60 per cent increase in visitor numbers so far this year. PortAventura's Ferrari addition has had a significant effect on hotel stays for the operator also, with a 27 per cent increase in bookings.

In 2017, PortAventura World reached 4.7 million visits, with a growth of 19 per cent compared to 2016. This season, the forecast is expected to grow and surpass 5 million visits.

“The figures for the year so far demonstrate how the park has already established itself as a dynamic force within PortAventura World’s offering," said Fernando Aldecoa, managing director of PortAventura World.

"The park also strengthens our existing position as a world-class holiday destination which currently offers three theme parks, five themed hotels, a convention centre, three golf courses and a beach club”.

PortAventura has a number of projects in the works for 2019, namely its €25m (US$29.3m, £22m) accommodation expansion – a four-star 150-bedroom hotel. The operator will also be launching a new €15m (US$20m, €17m) Sesame Street attraction, which will be the park's first enclosed ride.
Kids' Tower climbs 9m and spins as you fall
Junior Red Force sits within the shadow of the record-breaking Red Force launch coaster
Red Baron allows young pilots to ride in small planes in a rotating attraction
Crazy Pistons raises and lowers riders in rotating and swinging movements
RELATED STORIES
FEATURE: Theme parks: Speed Demons


PortAventura’s COO Mark Robinson on the company’s latest investment – Ferrari Land
Piero Ferrari opens Ferrari Land at official inauguration ceremony


Piero Ferrari officially opened Ferrari Land today at an inauguration attended by international press, special guests and friends of the motor racing brand.
Ferrari Land entering testing phase ahead of April launch


PortaVentura has unveiled the latest development in construction of Europe’s first Ferrari Land theme park, with the continent’s tallest rollercoaster now in its testing phase.
PortAventura's Ferrari Land sets official opening date


PortAventura has revealed the official opening date for its Ferrari Land attraction, with the theme park addition coming to the Spanish resort on 7 April 2017.
MORE NEWS
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
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IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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