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Hard Rock Hotels launches in-room yoga with a musical twist
POSTED 10 Jan 2018 . BY Tom Walker
The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka Credit: Hard Rock Hotels
Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.

The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka and have been made available at all 24 Hard Rock Hotels around the world.

Marketed for guests who want to “play hard and purify harder”, Rock Om combines Manduka’s yoga expertise and equipment with original tracks mixed by producer and musical director DJ Drez. The classes are led by yogi and instructor Marti Nikko.

Rock Om consists of three individual, in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio. They will also be made available via a Rock Om page on the Hard Rock website.

The three classes are called Zenith, designed to help guests unwind through calming meditation and tranquil breathing exercises; Zepplin, which encourages guests to break a sweat to the beats of high-energy Vinyasa flow; and Zen, aimed at helping guests recharge their bodies and minds with traditional yoga moves.

Rock Om will compliment Hard Rock’s existing, signature music-infused spa treatments – Rhythm and Motion – which utilise amplified vibrations, pressures and patterns.

A number of the chain’s hotels now feature spas operated under its in-house Rock Spa brand.

“The yoga option has been designed to cater for guests who might not be able to hit the hotel gym, but still want to get a workout before going about their day,” said Nora Swire, senior director of marketing for Hard Rock Hotels & Casinos.

“We look forward to leveraging the brand’s connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”

Hard Rock, which has its headquarters in Orlando, Florida, operates 24 hotels, 11 casinos and 179 restaurants across 74 countries. It is famous for displaying music memorabilia in its properties.
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  Hard Rock returns to its roots with plans for London hotel


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  Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music


Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
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NEWS
Hard Rock Hotels launches in-room yoga with a musical twist
POSTED 10 Jan 2018 . BY Tom Walker
The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka Credit: Hard Rock Hotels
Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.

The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka and have been made available at all 24 Hard Rock Hotels around the world.

Marketed for guests who want to “play hard and purify harder”, Rock Om combines Manduka’s yoga expertise and equipment with original tracks mixed by producer and musical director DJ Drez. The classes are led by yogi and instructor Marti Nikko.

Rock Om consists of three individual, in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio. They will also be made available via a Rock Om page on the Hard Rock website.

The three classes are called Zenith, designed to help guests unwind through calming meditation and tranquil breathing exercises; Zepplin, which encourages guests to break a sweat to the beats of high-energy Vinyasa flow; and Zen, aimed at helping guests recharge their bodies and minds with traditional yoga moves.

Rock Om will compliment Hard Rock’s existing, signature music-infused spa treatments – Rhythm and Motion – which utilise amplified vibrations, pressures and patterns.

A number of the chain’s hotels now feature spas operated under its in-house Rock Spa brand.

“The yoga option has been designed to cater for guests who might not be able to hit the hotel gym, but still want to get a workout before going about their day,” said Nora Swire, senior director of marketing for Hard Rock Hotels & Casinos.

“We look forward to leveraging the brand’s connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”

Hard Rock, which has its headquarters in Orlando, Florida, operates 24 hotels, 11 casinos and 179 restaurants across 74 countries. It is famous for displaying music memorabilia in its properties.
RELATED STORIES
Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa


The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn, with the addition of a 450ft high tower shaped like back- to-back guitars.
Hard Rock returns to its roots with plans for London hotel


Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
Hard Rock’s music-infused spa treatments coming to Atlanta


Hard Rock International will open a 220-bedroom hotel in Atlanta, US, in spring 2018, located next to the upcoming Mercedes-Benz Stadium – future home of the Atlanta Falcons.
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music


Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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