Roadmap for London tourism predicts 30 per cent visitor increase by 2025 | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Roadmap for London tourism predicts 30 per cent visitor increase by 2025
POSTED 05 Sep 2017 . BY Tom Anstey
More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision Credit: Shutterstock.com
Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.

Headed up by London & Partners (L&P), the tourism plan forecasts a 30 per cent increase in international and domestic visits to 42.6 million visitors annually, with a projected spending jump of 50 per cent to £22bn (US$28.4bn, €23.9bn).

“The benefit visitors bring to the city is huge – around one in one in seven of London’s workforce are employed directly or indirectly by the tourism sector – and this is an industry that provides opportunities to people at every stage of a career, from entry level jobs to senior management,” said Khan.

“This new vision to progress London’s position as a global capital for tourism sets out a clear new direction for London’s tourism sector, identifying where future growth will come from and the real opportunity we have to harness and manage that growth for the benefit of Londoners and visitors alike.”

China and India will be key markets if the tourism vision is realised, with Chinese visitor numbers expected to double by 2025 and Indian visitors to increase by 90 per cent.

The plan is split into four parts – pre-visit promotion; visitor experience and information; infrastructure and amenities; and developing infrastructure for business visits and events.

“Our vision is that visitors will be able to unlock the best version of London for them by tailoring
their experience,” said the report.

“They will be provided with better online and offline information to help them navigate the city more effectively and make more informed choices.

“They will be encouraged to do and see more of London, which will increase their satisfaction and likelihood of returning.

“The tourism industry will work together to manage the expected significant visitor growth
in a sustainable way.

“We will achieve our vision by balancing the needs of Londoners and visitors, with more
Londoners recognising the importance of the visitor economy and benefiting from its social
and economic impact.”

More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision, as well as industry associations such as the Association of Leading Visitor Attractions (ALVA) and the British Hospitality Association (BHA).

According to L&P research, the British capital is the most searched for destination in the world for city and short breaks, with searches increasing roughly 17 per cent each year. The most popular reason overseas and domestic tourists travel to London are its offerings in culture, arts, history and heritage, with its West End theatre district a particular draw.

To read the full tourism vision report, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Conran and Partners redesign Andaz London Liverpool Street hotel as celebration of city's diversity


Conran and Partners have redesigned the 267 guest rooms at the Andaz London Liverpool Street – the first overhaul in the two decades since the architecture practice unveiled their original design for the hotel, then called the Great Eastern.
Hilton launches UK's first Curio Collection hotel, a 'sanctuary of style' in Trafalgar Square


Hospitality giant Hilton has opened its first Curio Collection hotel in the UK, renovating a landmark hotel in London's Trafalgar Square as a “sanctuary of style” in the heart of the city.
KidZania launches new veterinary attraction in London


Edutainment operator Kidzania’s London franchise has partnered with the People's Dispensary for Sick Animals (PDSA) and pet food brand Lily’s Kitchen to introduce a new activity focused on veterinary care to the attraction
Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
MORE NEWS
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing the end of her journey from Syria to the UK.
Eden Project Qingdao reaches construction milestone
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone.
World’s first UNESCO digital trail launches in Scotland
Scotland's Unesco World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.
Jakob Wahl appointed IAAPA's chief operating officer
Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
+ More news   
LATEST JOBS
Commercial Operations Manager
Heritage Great Britain
Salary: £38,000 - £40,000
Job location: Land's End, Cornwall , United Kingdom
Assistant Premises Managers x 2
Chesterfield Borough Council
Salary: c£25,250 FTE
Job location: Chesterfield, Derbyshire , United Kingdom
+ More jobs  

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
NEWS
Roadmap for London tourism predicts 30 per cent visitor increase by 2025
POSTED 05 Sep 2017 . BY Tom Anstey
More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision Credit: Shutterstock.com
Sadiq Khan has set out his tourism vision for the UK capital through to 2025, with the London mayor eyeing significant increases in tourism and revenue thanks to the newly-laid out industry masterplan.

Headed up by London & Partners (L&P), the tourism plan forecasts a 30 per cent increase in international and domestic visits to 42.6 million visitors annually, with a projected spending jump of 50 per cent to £22bn (US$28.4bn, €23.9bn).

“The benefit visitors bring to the city is huge – around one in one in seven of London’s workforce are employed directly or indirectly by the tourism sector – and this is an industry that provides opportunities to people at every stage of a career, from entry level jobs to senior management,” said Khan.

“This new vision to progress London’s position as a global capital for tourism sets out a clear new direction for London’s tourism sector, identifying where future growth will come from and the real opportunity we have to harness and manage that growth for the benefit of Londoners and visitors alike.”

China and India will be key markets if the tourism vision is realised, with Chinese visitor numbers expected to double by 2025 and Indian visitors to increase by 90 per cent.

The plan is split into four parts – pre-visit promotion; visitor experience and information; infrastructure and amenities; and developing infrastructure for business visits and events.

“Our vision is that visitors will be able to unlock the best version of London for them by tailoring
their experience,” said the report.

“They will be provided with better online and offline information to help them navigate the city more effectively and make more informed choices.

“They will be encouraged to do and see more of London, which will increase their satisfaction and likelihood of returning.

“The tourism industry will work together to manage the expected significant visitor growth
in a sustainable way.

“We will achieve our vision by balancing the needs of Londoners and visitors, with more
Londoners recognising the importance of the visitor economy and benefiting from its social
and economic impact.”

More than 100 industry partners including the likes of Merlin Entertainments, Airbnb and Gatwick Airport have backed the mayor’s new tourism vision, as well as industry associations such as the Association of Leading Visitor Attractions (ALVA) and the British Hospitality Association (BHA).

According to L&P research, the British capital is the most searched for destination in the world for city and short breaks, with searches increasing roughly 17 per cent each year. The most popular reason overseas and domestic tourists travel to London are its offerings in culture, arts, history and heritage, with its West End theatre district a particular draw.

To read the full tourism vision report, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Conran and Partners redesign Andaz London Liverpool Street hotel as celebration of city's diversity


Conran and Partners have redesigned the 267 guest rooms at the Andaz London Liverpool Street – the first overhaul in the two decades since the architecture practice unveiled their original design for the hotel, then called the Great Eastern.
Hilton launches UK's first Curio Collection hotel, a 'sanctuary of style' in Trafalgar Square


Hospitality giant Hilton has opened its first Curio Collection hotel in the UK, renovating a landmark hotel in London's Trafalgar Square as a “sanctuary of style” in the heart of the city.
KidZania launches new veterinary attraction in London


Edutainment operator Kidzania’s London franchise has partnered with the People's Dispensary for Sick Animals (PDSA) and pet food brand Lily’s Kitchen to introduce a new activity focused on veterinary care to the attraction
Tourism projects receive funding in latest round of VisitEngland's £40m Discover England Fund


Development of a London/Bristol tourism route, a tour of Britain’s world famous horse- racing courses, travel packages for 18-35 year olds, and an urban food and drink hub have been named as the latest projects to receive funding from VisitEngland’s £40m Discover England Fund.
MORE NEWS
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing the end of her journey from Syria to the UK.
Eden Project Qingdao reaches construction milestone
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone.
World’s first UNESCO digital trail launches in Scotland
Scotland's Unesco World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.
Jakob Wahl appointed IAAPA's chief operating officer
Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
World Food Center Experience will be ‘Silicon Valley’ of food
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.
Creative legends behind iconic Spider-Man ride team to give talk at IAAPA Expo
The creative geniuses behind the Amazing Adventures of Spider-Man darkride at Universal’s Islands of Adventure park in Orlando, Florida will offer their insights into the creative process behind the iconic attraction.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS