Efteling brings fantasy world of Symbolica to life with debut of €35m attraction | attractionsmanagement.com news
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Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
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NEWS
Efteling brings fantasy world of Symbolica to life with debut of €35m attraction
POSTED 03 Jul 2017 . BY Tom Anstey
Dutch theme park Efteling has debuted its €35m (US$39.9m, £30.7m) Symbolica: Place of Fantasy – the operator’s largest ever investment to date.

Located in the middle of the park, the family-friendly indoor attraction invites visitors for “an audience with the king”. Sander de Bruijn, head of the design team at Efteling, was responsible for realising the project, which places six people into a single carriage, choosing one of three different routes – the Heroes Tour, the Treasures Tour or the Music Tour. On each of these routes is an alternate story with different adventures and interactive elements.

“Visitors live a whole adventure in Symbolica,” said de Bruijn. “They are invited to the palace by King Pardulfus to have an audience with him. When they enter the palace, there is a twist in the story. We enter rooms where we should not really be and that's when the adventure starts.”



The concept is based on the drawings of former Efteling designer Henny Knoet, who died in 2013. Working with de Bruijn, a style book of Symbolica was created, detailing everything about the fantasy world and its characters. That work was the foundation of the new attraction.

The project was first unveiled in January 2016, taking 18 months to develop from concept to completion.

“As a designer it is a dream to be allowed to build something so grand and beautiful,” said de Bruijn. “It is unique for all of us to be able to work on such a large dark ride, on an enormous scale.”

In addition to Symbolica, Efteling has also debuted its €30m (US$32.3m, £22.8m) holiday village, which borders the theme park. Sitting on the edge of the adjacent nature district Loonsche Land opened to the public on 31 May and offers 75 hotel rooms and a new restaurant.

Through a programme of phased growth over the coming years, Efteling chiefs are planning for the theme park to become an international destination, setting a target of five million visitors per year by 2020.
Visitors are invited to the palace by King Pardulfus to have an audience with him Credit: Efteling
Inside the palace, visitors can choose three different routes, each telling a different story Credit: Efteling
The Efetling design team created the concept, which is the park's largest ever investment Credit: Efteling
RELATED STORIES
Efteling reveals plans for largest ever investment in form of €35m dark ride


Dutch theme park Efteling is following on from the launch of its Baron 1898 dive coaster in 2015 with the announcement of Symbolica: Palace of Fantasy – a €35m (US$38.1m, £26.6m) dark ride which represents the largest ever single investment by the park.
Immersive €18m dive coaster Baron 1898 comes to Efteling


Efteling – the Netherlands’ oldest theme park – has launched its newest attraction, the €18m (US$20m, £12.7m) immersive steel dive coaster Baron 1898.
Holland's Efteling plans immersive €18m dive coaster


Holland’s most-visited theme park has revealed €18m (US$23m, £14.3m) plans to build a new rollercoaster, themed around an in-depth backstory and storytelling narrative, in what looks to be one of the most immersive rides ever devised.
MORE NEWS
Experiential pirate experience to launch in 2020
A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020.
Universal Beijing gets 2021 opening date
Universal has announced that its multi-billion dollar theme park development in Beijing, China, will open in 2021.
Four new theme parks open in two months as Fantawild revels in retelling Chinese history
Fantawild has opened its fourth Chinese theme park in a little over two months, with Jingzhou Fantawild Oriental Heritage in Hubei Province being the latest.
British Museum's Samsung Digital Discovery Centre upgraded with new tech
The Samsung Digital Discovery Centre (SDDC), a technological hub for children and young people at the British Museum, has been reopened following a major refit. The partnership between the two organisations has also been extended by another five years, to 2024.
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
FEATURED SUPPLIER

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The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
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Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Introducing AnimaChat! – Animalive
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
23-24 Sep 2019

Tourism Symposium 2019

Winter Gardens, Blackpool, United Kingdom
+ More diary  
 


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Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

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