VR startup plans to bring Norse mythology to life with theme park plan | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
VR startup plans to bring Norse mythology to life with theme park plan
POSTED 29 Jun 2017 . BY Tom Anstey
Yggdrasil GO, along with the Yggdrasil story – which is being created by Peter Würtz in consultation with famed Danish fantasy author Josefine Ottesen Credit: Yggdrasil
Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.

Known as Yggdrasil, the concept is rooted in the region's cultural heritage and folklore, with the startup initially developing an exhibition to go alongside a VR experience called Yggdrasil GO.

Scheduled for Q3 2018, the attraction will be centred around the VR experience telling the Yggdrasil story, with the accompanying exhibition explaining how the fantasy story matches up with Viking history and Norse mythology.



“If you look at Denmark’s existing heritage attractions, they are mainly strictly based in factual history. No one is telling the folklore that is still a part of Denmark today,” said Yggdrasil co-founder Peter Würtz, speaking to Attractions Management.

“The Yggdrasil GO experience will not only tell the story we have created, but it will also educate our visitors about Norse history and folklore. We want to teach them about the stories that not even some modern Danes may be aware of.”

One example of this is the story of the Daughters of Aegir, which is told as part of the VR experience in Yggdrasil GO. In Norse mythology the God Aegir had nine daughters, whose names have been used as poetic terms for different characteristics of ocean waves. Aegir’s eldest daughter Bølge has over hundreds of years become the official Danish word for wave.

“We’re trying to open up this cultural heritage and storytelling from our region of the world, which has been so heavily influenced by the Vikings,” said Würtz. “With our mobile GO setup, we want to add value to Denmark’s existing visitor experiences and possibly even Europe or the rest of the world. This can go not only to existing museums, but also festivals, malls and other visitor attractions. Viking footsteps are all over the northern hemisphere, this has the potential to have a global appeal.”

Yggdrasil GO, along with the Yggdrasil story – which is being created by Peter Würtz in consultation with famed Danish fantasy author Josefine Ottesen – will act as the foundations of a permanent Norse Mythology theme park. Additionally, the Yggdrasil story will be used as the backbone of an entire project, which will aim to branch out into avenues such as books, film, television and gaming.

“It’s quite a large investment,” said Würtz. “We believe that we have something quite unique thanks to our strong narrative backbone. The project will primarily develop into our planned theme park, but we believe it also has significant commercial potential.”

According to Würtz, the theme park, which will include a blend of VR experiences and rides in its first phase, has the potential to draw an initial 500,000 visitors annually. Following a second phase of development, adding accommodation and restaurants, that number will increase significantly.

“We are focused on Yggdrasil Go right now,” said Würtz. “We’re planning to open that by the end of next year. We’re seeking an attraction design team to develop our masterplan for the park. Our ambition for this project is high.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The theme park would be the only one in Scandinavia themed on Norse mythology Credit: Yggdrasil
The travelling concept will be the foundations of a fully-fledged theme park project Credit: Yggdrasil
The travelling Yggdrasil GO concept is envisaged for existing museums, festivals, malls and other attractions Credit: Yggdrasil
PROJECT PROFILE:

Yggdrasil
Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.


RELATED STORIES
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
VR startup plans to bring Norse mythology to life with theme park plan
POSTED 29 Jun 2017 . BY Tom Anstey
Yggdrasil GO, along with the Yggdrasil story – which is being created by Peter Würtz in consultation with famed Danish fantasy author Josefine Ottesen Credit: Yggdrasil
Plans are underway in Denmark to develop a travelling virtual reality fantasy exhibition based on Norse mythology, which if successful will eventually be turned into a fully-fledged theme park unique to Scandinavia.

Known as Yggdrasil, the concept is rooted in the region's cultural heritage and folklore, with the startup initially developing an exhibition to go alongside a VR experience called Yggdrasil GO.

Scheduled for Q3 2018, the attraction will be centred around the VR experience telling the Yggdrasil story, with the accompanying exhibition explaining how the fantasy story matches up with Viking history and Norse mythology.



“If you look at Denmark’s existing heritage attractions, they are mainly strictly based in factual history. No one is telling the folklore that is still a part of Denmark today,” said Yggdrasil co-founder Peter Würtz, speaking to Attractions Management.

“The Yggdrasil GO experience will not only tell the story we have created, but it will also educate our visitors about Norse history and folklore. We want to teach them about the stories that not even some modern Danes may be aware of.”

One example of this is the story of the Daughters of Aegir, which is told as part of the VR experience in Yggdrasil GO. In Norse mythology the God Aegir had nine daughters, whose names have been used as poetic terms for different characteristics of ocean waves. Aegir’s eldest daughter Bølge has over hundreds of years become the official Danish word for wave.

“We’re trying to open up this cultural heritage and storytelling from our region of the world, which has been so heavily influenced by the Vikings,” said Würtz. “With our mobile GO setup, we want to add value to Denmark’s existing visitor experiences and possibly even Europe or the rest of the world. This can go not only to existing museums, but also festivals, malls and other visitor attractions. Viking footsteps are all over the northern hemisphere, this has the potential to have a global appeal.”

Yggdrasil GO, along with the Yggdrasil story – which is being created by Peter Würtz in consultation with famed Danish fantasy author Josefine Ottesen – will act as the foundations of a permanent Norse Mythology theme park. Additionally, the Yggdrasil story will be used as the backbone of an entire project, which will aim to branch out into avenues such as books, film, television and gaming.

“It’s quite a large investment,” said Würtz. “We believe that we have something quite unique thanks to our strong narrative backbone. The project will primarily develop into our planned theme park, but we believe it also has significant commercial potential.”

According to Würtz, the theme park, which will include a blend of VR experiences and rides in its first phase, has the potential to draw an initial 500,000 visitors annually. Following a second phase of development, adding accommodation and restaurants, that number will increase significantly.

“We are focused on Yggdrasil Go right now,” said Würtz. “We’re planning to open that by the end of next year. We’re seeking an attraction design team to develop our masterplan for the park. Our ambition for this project is high.”
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
The theme park would be the only one in Scandinavia themed on Norse mythology Credit: Yggdrasil
The travelling concept will be the foundations of a fully-fledged theme park project Credit: Yggdrasil
The travelling Yggdrasil GO concept is envisaged for existing museums, festivals, malls and other attractions Credit: Yggdrasil
RELATED STORIES
Exclusive: Moscow startup eyes global expansion with free-roam VR experiences


Russian virtual reality startup Anvio VR has set its sights on establishing multiple worldwide attractions after launching its debut product, a free-roam multiplayer zombie shooter which tracks the entire human body.
Fox developing free roam Alien VR experience


Fox’s interactive entertainment division has announced plans to develop a free-roaming multiplayer virtual reality game based on iconic sci-fi horror franchise Alien.
Research lab developing pneumatic haptic technology for VR devices


Cornell University’s Organic Robotics Lab has created a new method of delivering haptic responses in virtual reality – using a flexible rubber sheet on a handheld controller with a pneumatic response system to provide tactile feedback.
The Void brings next-level virtual reality experiences to Utah and Dubai


Multi-player virtual reality startup The Void has opened its doors for the first time in two new locations, with the immersive experience now available in Utah and Dubai.
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station.
Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS