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Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
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First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
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Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
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Jobs   News   Products   Magazine
NEWS
Universal breaks ground on Super Nintendo World, confirms Mario Kart plans
POSTED 09 Jun 2017 . BY Tom Anstey
Mario Kart plans were officially confirmed as a signature attraction during the groundbreaking ceremony Credit: USJ co
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of the highly-anticipated immersive attraction.

Scheduled to open in time for the 2020 Tokyo Olympics, the ¥60bn (US$544m, €486m, £428m) Mario-themed addition to Universal Studios Japan will feature zones filled with modern rides, interactive areas, shops and restaurants.

A Mario Kart ride – which had been at the top of many Nintendo fan’s wish lists for the attraction – was confirmed by the operator during the groundbreaking.

Nintendo’s creative team has joined forces with Universal Creative to create Super Nintendo Land, which has been touted as feeling as though fans “are playing inside their favourite Nintendo games”.



“The Universal creative team has been a talented and reliable partner in bringing the world of Mario out of video games and into real life,” said Shigeru Miyamoto, director and creative fellow of Nintendo. “I have many plans and ideas that will make you feel like you have set foot into a Nintendo video game.”

Mark Woodbury, who is president of Universal Creative and vice chair for Universal Parks and Resorts, called the creative partnership between Nintendo and Universal “revolutionary”, promising big things for the Mario Kart attraction.

“Our common vision is to bring the remarkable characters, stories and worlds of Nintendo to life in ways the world has never seen before,” he said. “One centerpiece will be the revolutionary Mario Kart experience – a new kind of attraction that takes theme park entertainment to entirely new levels.”



According to Universal estimates, the economic effect created by Universal Studios Japan during the 10 years following the opening of Super Nintendo World will be about ¥6,200bn (US$56.18bn, €50.2bn, £44.2bn) in the Kinki Region of Japan.

Universal Japan has enjoyed phenomenal success since the opening of its Wizarding World of Harry Potter in 2014, enjoying its third record year in a row, welcoming almost 15m visitors in 2016 – an increase of 700,000 on the previous year. According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions. Universal also confirmed plans in November to expand its Nintendo presence beyond Japan, by building similar attractions at its Orlando and Hollywood theme parks, which will open separately over “the next several years”.
According to Universal, the Nintendo attraction in Osaka will exceed the size of its existing Harry Potter attractions Credit: Nintendo
RELATED STORIES
Universal Japan records third record-breaking year in a row


Universal Studios Japan welcomed almost 15m visitors last year, an increase of 700,000 on the previous year.
Comcast to buy rest of Universal Japan for US$2.3bn


After purchasing a majority stake in Universal Studios Japan in 2015, Universal’s parent company Comcast has reached a deal to acquire the remaining 49 per cent of the theme park for US$2.3bn (€2.2bn, £1.9bn).
First images of Universal's Super Nintendo World released


Universal Studios Japan (USJ) has released the first images of its world-first Nintendo attraction, coming to the park in 2020.
US$350m Mario land confirmed for Universal Japan


Universal Studios has finally revealed the first uses of its Nintendo IPs, announcing plans for a Mario-themed land at its park in Japan.
MORE NEWS
UK-based creative companies launch 'Vigilante Group' to shake up experience sector
Six UK-based creative companies have teamed up to launch the Vigilante Group, described as a "rebellious team of creative companies" looking to "liberate the world from the fortress of the status quo".
Don't miss out on VAC 2020 - catch it on demand until 12 November
For those who missed this year’s VAC – the annual UK Conference for Visitor Attractions – there’s still the chance, until 12th November, to catch it on demand.
Tourism minister and former google travel exec, Nigel Huddleston, to deliver keynote speech at VAC 2020
UK tourism and heritage minister, Nigel Huddleston, will deliver a keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) – which will be held this week (Wednesday 7 and Thursday 8 October) as a virtual event.
Triotech's Ernest Yale and BoldMove' Benoit Cornet announce collaboration
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
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FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-06 Nov 2020

Piscina & Wellness Forum

Online,
11-12 Nov 2020

Family Attraction Expo

NEC, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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