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Social media superstars shine spotlight on Paris
POSTED 13 May 2016 . BY Tom Anstey
The city of Paris has turned to the stars of social media to promote its museums and galleries, calling on some of Instagram’s most popular users to draw crowds to its top institutions.

In an effort to leverage the power of Instagram, Paris Musées, which manages 14 of the capital’s municipal museums, commissioned 10 Instagrammers to re-create classic artworks in their own image.

Birthed by digital marketing agency Kindai, the effort is aimed at promoting Paris Musées recently launched digital collection, with the social media influencers from various art backgrounds putting their own spin on the works.

The move follows on from a 2014 study by Kindai, which found that cultural institutions in France benefitted most from Instagram posts, accounting for about 53 per cent of related Instagrammer visits.

The recreated Instagrammer collection will be put on display until 31 July at Paris’ Gare Saint-Lazare train station. Paris Musées is also encouraging passersby to contribute their own versions of the classic works and to use the hashtag #ParallelesParisMusées.

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NEWS
Social media superstars shine spotlight on Paris
POSTED 13 May 2016 . BY Tom Anstey
The city of Paris has turned to the stars of social media to promote its museums and galleries, calling on some of Instagram’s most popular users to draw crowds to its top institutions.

In an effort to leverage the power of Instagram, Paris Musées, which manages 14 of the capital’s municipal museums, commissioned 10 Instagrammers to re-create classic artworks in their own image.

Birthed by digital marketing agency Kindai, the effort is aimed at promoting Paris Musées recently launched digital collection, with the social media influencers from various art backgrounds putting their own spin on the works.

The move follows on from a 2014 study by Kindai, which found that cultural institutions in France benefitted most from Instagram posts, accounting for about 53 per cent of related Instagrammer visits.

The recreated Instagrammer collection will be put on display until 31 July at Paris’ Gare Saint-Lazare train station. Paris Musées is also encouraging passersby to contribute their own versions of the classic works and to use the hashtag #ParallelesParisMusées.

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Former Apprentice candidate Katie Bulmer-Cooke offers her advice to operators wanting to get the most out of social media
Facebook breaks into sports with second-screen hub


Social media giant Facebook has launched into the sports market by creating a second- screen hub for televised sports matches.
Social media a ‘powerful global influencer’ for tourism


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ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
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Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Red Raion Showreel 2018
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Simworx - The power to move you… – Simworx
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
23-24 Sep 2019

Tourism Symposium 2019

Winter Gardens, Blackpool, United Kingdom
+ More diary  
 


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Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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