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Social media superstars shine spotlight on Paris
POSTED 13 May 2016 . BY Tom Anstey
The city of Paris has turned to the stars of social media to promote its museums and galleries, calling on some of Instagram’s most popular users to draw crowds to its top institutions.

In an effort to leverage the power of Instagram, Paris Musées, which manages 14 of the capital’s municipal museums, commissioned 10 Instagrammers to re-create classic artworks in their own image.

Birthed by digital marketing agency Kindai, the effort is aimed at promoting Paris Musées recently launched digital collection, with the social media influencers from various art backgrounds putting their own spin on the works.

The move follows on from a 2014 study by Kindai, which found that cultural institutions in France benefitted most from Instagram posts, accounting for about 53 per cent of related Instagrammer visits.

The recreated Instagrammer collection will be put on display until 31 July at Paris’ Gare Saint-Lazare train station. Paris Musées is also encouraging passersby to contribute their own versions of the classic works and to use the hashtag #ParallelesParisMusées.

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Jobs   News   Products   Magazine
NEWS
Social media superstars shine spotlight on Paris
POSTED 13 May 2016 . BY Tom Anstey
The city of Paris has turned to the stars of social media to promote its museums and galleries, calling on some of Instagram’s most popular users to draw crowds to its top institutions.

In an effort to leverage the power of Instagram, Paris Musées, which manages 14 of the capital’s municipal museums, commissioned 10 Instagrammers to re-create classic artworks in their own image.

Birthed by digital marketing agency Kindai, the effort is aimed at promoting Paris Musées recently launched digital collection, with the social media influencers from various art backgrounds putting their own spin on the works.

The move follows on from a 2014 study by Kindai, which found that cultural institutions in France benefitted most from Instagram posts, accounting for about 53 per cent of related Instagrammer visits.

The recreated Instagrammer collection will be put on display until 31 July at Paris’ Gare Saint-Lazare train station. Paris Musées is also encouraging passersby to contribute their own versions of the classic works and to use the hashtag #ParallelesParisMusées.

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WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
+ More profiles  
FEATURED SUPPLIER

Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

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+ More catalogues  
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+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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