Wizarding World of Harry Potter makes Hollywood debut | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Wizarding World of Harry Potter makes Hollywood debut
POSTED 07 Apr 2016 . BY Tom Anstey
The new Wizarding World opened to much fanfare
Universal Studios has officially debuted its new Wizarding World of Harry Potter attraction, with its Hollywood location the second to come to the US.

Similar to the Wizarding World at Universal Orlando, the Universal Hollywood version includes themed stores in Hogsmeade Village, the Three Broomsticks restaurant, Flight of the Hippogriff rollercoaster and the Harry Potter and the Forbidden Journey thrill ride, which has new HD 3D effects. Unlike its Orlando counterpart, the California version of the Potter attraction does not include the Dragon Challenge coaster.

Hollywood’s Wizarding World has been in progress for the past five years. Universal has achieved exceptional theme park attendance and profit growth, driven by the Harry Potter attractions at Universal in Orlando and Japan.

In anticipation of the arrival of the Potter attraction, Universal Studios Hollywood also introduced a variable pricing strategy for the park, becoming the first major theme park in the US to do so.

A host of leading Hollywood stars attended the opening, with Potter actors Tom Felton (Draco Malfoy), Evanna Lynch (Luna Lovegood), James and Oliver Phelps (Fred and George Weasley), and Warwick Davis (Professor Flitwick) on-hand.

"Today is a very exciting and historically significant day for us," said Larry Kurzweil, president of Universal Studios Hollywood. "This incredible event to celebrate the opening of The Wizarding World of Harry Potter marks the pinnacle of years of hard work and the beginning of a new generation of Universal Studios Hollywood. With more than 75 per cent completely reimagined, Universal Studios Hollywood is an entirely new theme park destination and we look forward to sharing everything that the Entertainment Capital of Los Angeles has to offer with visitors from around the world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Harry Potter’s magic spell yields Universal US$1bn in latest earnings report


The ongoing success of Harry Potter, in addition to Universal’s increased stake in Universal Studios Japan, has resulted in strong earnings of more than US$1bn (€896m, £683m) for parent company Comcast in its latest earnings report.
Universal Hollywood accommodating Potter fanatics with new variable pricing strategy


In anticipation of the arrival of its Wizarding World of Harry Potter attraction, Universal Studios Hollywood is preparing to introduce a variable pricing strategy for the park, becoming the first major theme park in the US to do so.
Warner Bros Studio Tour celebrates 15 years of Harry Potter with full calendar of special events


The Warner Brothers Studio Tour London – The Making of Harry Potter, has lined up a host of special events for 2016 as the visitor attraction celebrates 15 years since the release of the first Harry Potter film.
Universal Studios Hollywood releases teaser tour of Harry Potter world


Universal Studios Hollywood has released a teaser video to get fans excited about the upcoming opening of the Wizarding World of Harry Potter at the Los Angeles, California park.
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
Wizarding World of Harry Potter makes Hollywood debut
POSTED 07 Apr 2016 . BY Tom Anstey
The new Wizarding World opened to much fanfare
Universal Studios has officially debuted its new Wizarding World of Harry Potter attraction, with its Hollywood location the second to come to the US.

Similar to the Wizarding World at Universal Orlando, the Universal Hollywood version includes themed stores in Hogsmeade Village, the Three Broomsticks restaurant, Flight of the Hippogriff rollercoaster and the Harry Potter and the Forbidden Journey thrill ride, which has new HD 3D effects. Unlike its Orlando counterpart, the California version of the Potter attraction does not include the Dragon Challenge coaster.

Hollywood’s Wizarding World has been in progress for the past five years. Universal has achieved exceptional theme park attendance and profit growth, driven by the Harry Potter attractions at Universal in Orlando and Japan.

In anticipation of the arrival of the Potter attraction, Universal Studios Hollywood also introduced a variable pricing strategy for the park, becoming the first major theme park in the US to do so.

A host of leading Hollywood stars attended the opening, with Potter actors Tom Felton (Draco Malfoy), Evanna Lynch (Luna Lovegood), James and Oliver Phelps (Fred and George Weasley), and Warwick Davis (Professor Flitwick) on-hand.

"Today is a very exciting and historically significant day for us," said Larry Kurzweil, president of Universal Studios Hollywood. "This incredible event to celebrate the opening of The Wizarding World of Harry Potter marks the pinnacle of years of hard work and the beginning of a new generation of Universal Studios Hollywood. With more than 75 per cent completely reimagined, Universal Studios Hollywood is an entirely new theme park destination and we look forward to sharing everything that the Entertainment Capital of Los Angeles has to offer with visitors from around the world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Harry Potter’s magic spell yields Universal US$1bn in latest earnings report


The ongoing success of Harry Potter, in addition to Universal’s increased stake in Universal Studios Japan, has resulted in strong earnings of more than US$1bn (€896m, £683m) for parent company Comcast in its latest earnings report.
Universal Hollywood accommodating Potter fanatics with new variable pricing strategy


In anticipation of the arrival of its Wizarding World of Harry Potter attraction, Universal Studios Hollywood is preparing to introduce a variable pricing strategy for the park, becoming the first major theme park in the US to do so.
Warner Bros Studio Tour celebrates 15 years of Harry Potter with full calendar of special events


The Warner Brothers Studio Tour London – The Making of Harry Potter, has lined up a host of special events for 2016 as the visitor attraction celebrates 15 years since the release of the first Harry Potter film.
Universal Studios Hollywood releases teaser tour of Harry Potter world


Universal Studios Hollywood has released a teaser video to get fans excited about the upcoming opening of the Wizarding World of Harry Potter at the Los Angeles, California park.
MORE NEWS
Disney to open Avengers Campus at Disneyland California on 4 June
Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
Chinese attractions industry entering 'growth phase'
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
Global entertainments and events firm IMG has signed a contract to operate the Chimney Lift Experience at the Battersea Power Station.
Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS