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NEWS
China grants Disney special trademark ahead of theme park launch
POSTED 10 Nov 2015 . BY Tom Anstey
The forthcoming attraction will be the first Disney park to open on mainland China Credit: Disney
The Chinese government has granted special protection to the Walt Disney Company ahead of the US firm's theme park debut in Shanghai next year.

Chinese officials will carry out a year-long crackdown on unauthorised and counterfeit Disney properties as part of a wider effort to address concerns that Chinese knock-offs are damaging the county's reputation.

"This will promote the development of a fair and competitive market, and protect China's international image for safeguarding intellectual property rights," said a statement from the State Administration for Industry and Commerce (SAIC), adding that the "special operation" would run until October 2016.

According to recent statistics, more than 40 per cent of goods sold online in China in 2014 were either counterfeit or of poor quality.

Disney, which is opening a US$5.5bn (€5.1bn, £3.6bn) theme park in China in the first half of 2016, hopes to maintain the integrity of its identity ahead of the move, and the recent ruling by China's government will help secure that. China has worked hard to be accommodating towards the company, recently closing down more than 150 industrial sites heavily polluting the atmosphere near the under-development theme park as officials start to establish a tourism zone in the area.
RELATED STORIES
  Disney brings the page to life with augmented reality colouring app


Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.
  Downtown Disney officially renamed Disney Springs as redevelopment continues


Downtown Disney will officially be renamed Disney Springs this week as the property in Orlando, Florida, continues its ongoing multi-million dollar redevelopment.
  Banksy’s dystopian Dismaland generates £20m for Weston-super-Mare


Banksy’s twisted spin on Disneyland has generated more than £20m (US$30.5m, €27.3m) for the seaside town of Weston-super-Mare since it opened five weeks ago.
  Banksy’s dystopian Dismaland generates £20m for Weston-super-Mare


Banksy’s twisted spin on Disneyland has generated more than £20m (US$30.5m, €27.3m) for the seaside town of Weston-super-Mare since it opened five weeks ago.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
+ More news   
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Job location: Snowdonia, North Wales , United Kingdom
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Jobs    News   Products   Magazine   Subscribe
NEWS
China grants Disney special trademark ahead of theme park launch
POSTED 10 Nov 2015 . BY Tom Anstey
The forthcoming attraction will be the first Disney park to open on mainland China Credit: Disney
The Chinese government has granted special protection to the Walt Disney Company ahead of the US firm's theme park debut in Shanghai next year.

Chinese officials will carry out a year-long crackdown on unauthorised and counterfeit Disney properties as part of a wider effort to address concerns that Chinese knock-offs are damaging the county's reputation.

"This will promote the development of a fair and competitive market, and protect China's international image for safeguarding intellectual property rights," said a statement from the State Administration for Industry and Commerce (SAIC), adding that the "special operation" would run until October 2016.

According to recent statistics, more than 40 per cent of goods sold online in China in 2014 were either counterfeit or of poor quality.

Disney, which is opening a US$5.5bn (€5.1bn, £3.6bn) theme park in China in the first half of 2016, hopes to maintain the integrity of its identity ahead of the move, and the recent ruling by China's government will help secure that. China has worked hard to be accommodating towards the company, recently closing down more than 150 industrial sites heavily polluting the atmosphere near the under-development theme park as officials start to establish a tourism zone in the area.
RELATED STORIES
Disney brings the page to life with augmented reality colouring app


Disney has developed a way to live map colour from a 2D colouring book onto an animated 3D model using augmented reality.
Downtown Disney officially renamed Disney Springs as redevelopment continues


Downtown Disney will officially be renamed Disney Springs this week as the property in Orlando, Florida, continues its ongoing multi-million dollar redevelopment.
Banksy’s dystopian Dismaland generates £20m for Weston-super-Mare


Banksy’s twisted spin on Disneyland has generated more than £20m (US$30.5m, €27.3m) for the seaside town of Weston-super-Mare since it opened five weeks ago.
Banksy’s dystopian Dismaland generates £20m for Weston-super-Mare


Banksy’s twisted spin on Disneyland has generated more than £20m (US$30.5m, €27.3m) for the seaside town of Weston-super-Mare since it opened five weeks ago.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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