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Culture at the heart of Rio's Olympic revitalisation plan, says Brazil's tourism minister
POSTED 04 Nov 2015 . BY Tom Anstey
Henrique Eduardo Alves made the comments at the World Travel Market in London
Brazil’s minister for tourism has said that the 2016 Olympic and Paralympic Games in Rio de Janeiro will act as a springboard for the country’s cultural attractions, cementing the Games’ legacy through improved infrastructure and tourist links in the years to come.

Following its selection as Games host in 2009, Brazil has come under scrutiny in its preparations for the games, amid slashed budgets, cleanliness issues and slow development. Despite all this, Henrique Eduardo Alves told Attractions Management that preparations for the games are nearly complete, putting the figure at 75-80 per cent.

“When Brazil bid for the Olympic Games it was competing with cities such as Chicago and of course we did not win the bid because of the infrastructure that we had, we won the bid based on the magnificent opportunity we have in front of us to revitalise Rio,” said Alves.

“There is no doubt Rio did suffer from various problems even during the World Cup, such as infrastructure, urban mobility and public security to name a few. Infrastructure investment for the Games and for tourists in the future has been valued at US$11bn (€10bn, £7.1bn) across federal, state and municipal levels. The infrastructure that it did lack so badly is now being developed and post-games it will ensure the lives of the people of Rio are much better.”

With investment into infrastructure has come subsequent investment into new visitor attractions, designed to make Rio, and Brazil in general, a more hospitable and enjoyable destination for tourists coming from overseas.

Such investments include the Santiago Calatrava-designed Museum of the Tomorrow, which will allow the public to see the future of Rio and how it will evolve in the next 50 years, looking at climate change, population growth and the fields of matter, life and thoughts.

In addition, developments such as Rio Arts Museum (RAM), Rio Aquarium, the City of Arts, Olympic Museum and Brazil House, will play out across a newly developed 5km (3.1 mile) boulevard running through the revitalised port area of Rio. During the Games, this area will act as a hub for temporary venues, with singers and artists taking to the stage to perform.

“Such an infrastructure and investment made into these visitor attractions provides a legacy for the games and a legacy for our people,” continued Alves. “Once the Games come to their conclusion, most of the structures are temporary and can be dismantled and repurposed. Three such facilities will become schools, while three others will become public sports venues.

He added: "Around half of the area where arenas are currently being developed will be returned to ownership of private investors working in partnership with the local communities. As a result many buildings with apartments, retail, areas of recreation will be created on the site of the Olympic Games. This is the legacy we will leave.”
RELATED STORIES
  Rio 2016 cuts budget by 30 per cent, awards contracts to small businesses


The organising committee of the Rio 2016 Olympic Games is to make deep spending cuts in order to avoid going over the US$3.6bn (£2.4bn) budget.
  Rio's waters put Olympic athletes at 'high risk' of violent illness


The Rio de Janeiro water which athletes will be swimming and sailing in for the 2016 Olympic Games contains so much human faeces that competitors will be at high risk of becoming violently ill, according to an investigation by the Associated Press.
  Brazil’s economy slips into recession in World Cup year


This year’s FIFA World Cup has not had the desired effect on host nation Brazil’s fortunes on or off the pitch.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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NEWS
Culture at the heart of Rio's Olympic revitalisation plan, says Brazil's tourism minister
POSTED 04 Nov 2015 . BY Tom Anstey
Henrique Eduardo Alves made the comments at the World Travel Market in London
Brazil’s minister for tourism has said that the 2016 Olympic and Paralympic Games in Rio de Janeiro will act as a springboard for the country’s cultural attractions, cementing the Games’ legacy through improved infrastructure and tourist links in the years to come.

Following its selection as Games host in 2009, Brazil has come under scrutiny in its preparations for the games, amid slashed budgets, cleanliness issues and slow development. Despite all this, Henrique Eduardo Alves told Attractions Management that preparations for the games are nearly complete, putting the figure at 75-80 per cent.

“When Brazil bid for the Olympic Games it was competing with cities such as Chicago and of course we did not win the bid because of the infrastructure that we had, we won the bid based on the magnificent opportunity we have in front of us to revitalise Rio,” said Alves.

“There is no doubt Rio did suffer from various problems even during the World Cup, such as infrastructure, urban mobility and public security to name a few. Infrastructure investment for the Games and for tourists in the future has been valued at US$11bn (€10bn, £7.1bn) across federal, state and municipal levels. The infrastructure that it did lack so badly is now being developed and post-games it will ensure the lives of the people of Rio are much better.”

With investment into infrastructure has come subsequent investment into new visitor attractions, designed to make Rio, and Brazil in general, a more hospitable and enjoyable destination for tourists coming from overseas.

Such investments include the Santiago Calatrava-designed Museum of the Tomorrow, which will allow the public to see the future of Rio and how it will evolve in the next 50 years, looking at climate change, population growth and the fields of matter, life and thoughts.

In addition, developments such as Rio Arts Museum (RAM), Rio Aquarium, the City of Arts, Olympic Museum and Brazil House, will play out across a newly developed 5km (3.1 mile) boulevard running through the revitalised port area of Rio. During the Games, this area will act as a hub for temporary venues, with singers and artists taking to the stage to perform.

“Such an infrastructure and investment made into these visitor attractions provides a legacy for the games and a legacy for our people,” continued Alves. “Once the Games come to their conclusion, most of the structures are temporary and can be dismantled and repurposed. Three such facilities will become schools, while three others will become public sports venues.

He added: "Around half of the area where arenas are currently being developed will be returned to ownership of private investors working in partnership with the local communities. As a result many buildings with apartments, retail, areas of recreation will be created on the site of the Olympic Games. This is the legacy we will leave.”
RELATED STORIES
Rio 2016 cuts budget by 30 per cent, awards contracts to small businesses


The organising committee of the Rio 2016 Olympic Games is to make deep spending cuts in order to avoid going over the US$3.6bn (£2.4bn) budget.
Rio's waters put Olympic athletes at 'high risk' of violent illness


The Rio de Janeiro water which athletes will be swimming and sailing in for the 2016 Olympic Games contains so much human faeces that competitors will be at high risk of becoming violently ill, according to an investigation by the Associated Press.
Brazil’s economy slips into recession in World Cup year


This year’s FIFA World Cup has not had the desired effect on host nation Brazil’s fortunes on or off the pitch.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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