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Proposed Universal theme park on Okinawa drops Universal branding
POSTED 03 Aug 2015 . BY Tom Anstey
Nangoku Resort does away with the Universal brand, something strongly entrenched in the Japanese market
Following reports that representatives from Universal Studios Japan were looking into potentially opening a new theme park on the island of Okinawa, the interested party has taken the rather surprising step of dropping the well-established Universal name in favour of the unknown ‘Nangoku Resort’.

Translating to “Southern Country”, a term often used to refer to Japan's tropical regions and islands, the new name does away with the Universal brand, something strongly entrenched in the Japanese market.

The naming decision has raised questions as to how much of a link the new park will have with Universal Japan, and even if it will have any relation to movies which the park is famous for.

Universal Studios Japan’s president, Glenn Gumpel, said in March that the theme park would be smaller than Universal Studios in Osaka and Tokyo Disneyland, and would use the island as a main focus for inspiration. Okinawa is currently trying to sell itself as an Asian tourist destination and a Universal theme park was seen as a huge step towards solidifying that stance, though possibly less so without the Universal branding. Leisure developments on the island are also hampered by a large US military presence, with half of US forces in the region sited on Okinawa.

The location and planned opening date for the newly-christened Nangoku Resort are yet to be revealed, but possible sites include Okinawa’s Ocean Expo Park and Neo Park Okinawa.

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NEWS
Proposed Universal theme park on Okinawa drops Universal branding
POSTED 03 Aug 2015 . BY Tom Anstey
Nangoku Resort does away with the Universal brand, something strongly entrenched in the Japanese market
Following reports that representatives from Universal Studios Japan were looking into potentially opening a new theme park on the island of Okinawa, the interested party has taken the rather surprising step of dropping the well-established Universal name in favour of the unknown ‘Nangoku Resort’.

Translating to “Southern Country”, a term often used to refer to Japan's tropical regions and islands, the new name does away with the Universal brand, something strongly entrenched in the Japanese market.

The naming decision has raised questions as to how much of a link the new park will have with Universal Japan, and even if it will have any relation to movies which the park is famous for.

Universal Studios Japan’s president, Glenn Gumpel, said in March that the theme park would be smaller than Universal Studios in Osaka and Tokyo Disneyland, and would use the island as a main focus for inspiration. Okinawa is currently trying to sell itself as an Asian tourist destination and a Universal theme park was seen as a huge step towards solidifying that stance, though possibly less so without the Universal branding. Leisure developments on the island are also hampered by a large US military presence, with half of US forces in the region sited on Okinawa.

The location and planned opening date for the newly-christened Nangoku Resort are yet to be revealed, but possible sites include Okinawa’s Ocean Expo Park and Neo Park Okinawa.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Universal Studios Japan plans second park on Okinawa


Universal Studios Japan’s president, Glenn Gumpel, has said the theme park is looking to build a second development on the sub-tropical island of Okinawa – more than 1,500km (932 miles) away from its existing park on mainland Japan.
Universal Japan introducing videogame, anime and manga attraction in the new year


Universal Studios Japan has unveiled plans for a new attraction to feature anime, manga and other elements of Japanese pop culture.
July opening for Universal Japan’s Harry Potter world


Universal Studios Japan has announced a 15 July opening date for its $500m (€362m, £297m) Wizarding World of Harry Potter attraction.
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Jorvik's global art project will connect 14 cities
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
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As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
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DIRECTORY
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DIARY

 

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International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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