Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016 | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016
POSTED 04 Jun 2015 . BY Tom Anstey
With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it
Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.

Anchored by signature attraction Harry Potter and the Forbidden Journey, the new Harry Potter attraction will aim to offer the same authenticity and attention detail as its counterparts at Universal Orlando and Universal Japan.

With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it. Guests will also be able to visit classic locations such as the Three Broomsticks and Hogs Head pubs, as well as Honeydukes, Ollivanders, Owl Post, Zonko’s Joke Shop, Wiseacre's Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and Filch’s Emporium of Confiscated Goods.

The 3D ride in the multi-million dollar attraction will take guests on a journey into many memorable scenes alongside main characters Harry, Ron and Hermione. Travelling by Floo powder, guests will seemingly soar high above Hogwarts, partake in a Quidditch match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow. Using Quidditch-themed 3D glasses, riders will be sent along an elevated ride track, with cars pivoting and twisting as it moves along. Also planned for the attraction is family rollercoaster Flight of the Hippogriff, which will make its debut as Universal Studios Hollywood’s first outdoor coaster.

Set to debut in Q1 2016, the attraction has been around five years in the making and is likely to not be the last. In December 2014, Attractions Management reported that after the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator was planning to replicate the winning formula across its other sites. Attractions Management quoted a high-placed source who had revealed that Universal was looking at new Potter concepts for Universal Studios Hollywood (now to be realised), as well as its counterparts in Singapore and Osaka, Japan.

"The momentum behind JK Rowling’s wizarding world is as strong as ever and we are incredibly excited to bring Hogwarts to Hollywood," said Brad Globe, president of Warner Bros. Consumer Products. "Fans around the world have experienced the magic at The Wizarding World of Harry Potter in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as we offer more fans a chance to step into this immersive environment."

Potter-related attractions have proved to be hugely successful for Universal. Wizarding World of Harry Potter has doubled attendances at Universal's Islands of Adventure, from 4.2m at opening in 2009 to 8.1m in 2013. Numbers for Universal Studios Florida – also saw an increase – from 5.1 million to 7.1 million – via sales of the multi-site Universal/Seaworld pass.

RELATED STORIES
Hogwarts Express makes Harry Potter Studio Tour debut


The Warner Brothers Studio Tour London – The Making of Harry Potter, has officially launched its new 20,000sq ft (1,858sq m) Platform 9 ¾ expansion, bringing the original Hogwarts Express back to its studio home for visitors to enjoy.
Hogwarts Express coming to Harry Potter studio tour


The Warner Brothers Studio Tour London – The Making of Harry Potter, has announced it will unveil a 20,000sq ft (1,858sq m) expansion to include the original Hogwarts Express steam engine along with a recreation of Platform 9 3/4 .
Universal Osaka on course to break attendance record as new Harry Potter attraction casts spell on visitors


USJ Co, the operator of Universal Studios Japan, has said the Osaka theme park is on course to break its annual attendance record, drawing more than 10 million visitors to the park since the beginning of its fiscal year in April 2014.
Exclusive: Universal poised to rollout Harry Potter Diagon Alley attraction globally


After the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator plans to replicate the winning formula across its other sites, Attractions Management understands.
MORE NEWS
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020
Jobs   News   Products   Magazine
NEWS
Harry Potter goes Hollywood as Universal plans new Wizarding World in California for 2016
POSTED 04 Jun 2015 . BY Tom Anstey
With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it
Hogwarts is on its way to California after Universal announced plans for its hugely successful Wizarding World of Harry Potter attraction to feature in its Hollywood theme park.

Anchored by signature attraction Harry Potter and the Forbidden Journey, the new Harry Potter attraction will aim to offer the same authenticity and attention detail as its counterparts at Universal Orlando and Universal Japan.

With Hogwarts Castle serving as a focal point for the new Potter attraction, visitors will be offered an immersive world, faithfully recreated as JK Rowling imagined it. Guests will also be able to visit classic locations such as the Three Broomsticks and Hogs Head pubs, as well as Honeydukes, Ollivanders, Owl Post, Zonko’s Joke Shop, Wiseacre's Wizarding Equipment, Dervish and Banges, Gladrags Wizardwear and Filch’s Emporium of Confiscated Goods.

The 3D ride in the multi-million dollar attraction will take guests on a journey into many memorable scenes alongside main characters Harry, Ron and Hermione. Travelling by Floo powder, guests will seemingly soar high above Hogwarts, partake in a Quidditch match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow. Using Quidditch-themed 3D glasses, riders will be sent along an elevated ride track, with cars pivoting and twisting as it moves along. Also planned for the attraction is family rollercoaster Flight of the Hippogriff, which will make its debut as Universal Studios Hollywood’s first outdoor coaster.

Set to debut in Q1 2016, the attraction has been around five years in the making and is likely to not be the last. In December 2014, Attractions Management reported that after the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator was planning to replicate the winning formula across its other sites. Attractions Management quoted a high-placed source who had revealed that Universal was looking at new Potter concepts for Universal Studios Hollywood (now to be realised), as well as its counterparts in Singapore and Osaka, Japan.

"The momentum behind JK Rowling’s wizarding world is as strong as ever and we are incredibly excited to bring Hogwarts to Hollywood," said Brad Globe, president of Warner Bros. Consumer Products. "Fans around the world have experienced the magic at The Wizarding World of Harry Potter in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as we offer more fans a chance to step into this immersive environment."

Potter-related attractions have proved to be hugely successful for Universal. Wizarding World of Harry Potter has doubled attendances at Universal's Islands of Adventure, from 4.2m at opening in 2009 to 8.1m in 2013. Numbers for Universal Studios Florida – also saw an increase – from 5.1 million to 7.1 million – via sales of the multi-site Universal/Seaworld pass.

RELATED STORIES
Hogwarts Express makes Harry Potter Studio Tour debut


The Warner Brothers Studio Tour London – The Making of Harry Potter, has officially launched its new 20,000sq ft (1,858sq m) Platform 9 ¾ expansion, bringing the original Hogwarts Express back to its studio home for visitors to enjoy.
Hogwarts Express coming to Harry Potter studio tour


The Warner Brothers Studio Tour London – The Making of Harry Potter, has announced it will unveil a 20,000sq ft (1,858sq m) expansion to include the original Hogwarts Express steam engine along with a recreation of Platform 9 3/4 .
Universal Osaka on course to break attendance record as new Harry Potter attraction casts spell on visitors


USJ Co, the operator of Universal Studios Japan, has said the Osaka theme park is on course to break its annual attendance record, drawing more than 10 million visitors to the park since the beginning of its fiscal year in April 2014.
Exclusive: Universal poised to rollout Harry Potter Diagon Alley attraction globally


After the runaway success of the Wizarding World of Harry Potter attraction at Universal Orlando, the theme park operator plans to replicate the winning formula across its other sites, Attractions Management understands.
MORE NEWS
Bletchley Park and Eltham Palace's immersive LGBTQ+ show among winners of UK Heritage Awards
The home of British codebreaking, Bletchley Park has been named among the winners of this year's UK Heritage Awards – alongside an immersive performance charting LGBTQ+ heritage.
IAAPA cancels Attractions EXPO – pivots to virtual event
IAAPA has cancelled this year's Attractions Expo in Orlando and pivoted to a digital event, announcing a new virtual conference will take place on the same dates – 16-18 November.
Warner Bros. to open Harry Potter studio attraction in Japan
Warner Bros. has revealed plans to develop a Harry Potter studio tour attraction in Japanese capital Tokyo.
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS