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4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
RELATED STORIES
  Lego named world's most powerful brand


An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.
  Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
  Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
  Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
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London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
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Jobs    News   Products   Magazine
NEWS
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
RELATED STORIES
Lego named world's most powerful brand


An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
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COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Mather & Co

We lead the world in incredible museum, exhibition, and attraction design. We work across the herita [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion Showreel 2022 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


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Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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