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4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
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NEWS
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Lego named world's most powerful brand


An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
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Jorvik's global art project will connect 14 cities
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Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
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IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
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Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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