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4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
RELATED STORIES
  Lego named world's most powerful brand


An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.
  Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
  Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
  Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
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Jobs    News   Products   Magazine
NEWS
4D film based on Lego Movie coming to Lego theme parks and Discovery Centres
POSTED 25 Feb 2015 . BY Tom Anstey
The 4D add on to The Lego Movie will be available at all Legoland theme parks and Discovery Centres Credit: Merlin Entertainments
Merlin Entertainments has announced it will be bringing a new 4D animated film based on the popular Lego Movie franchise to come exclusively to all of its Legoland theme parks and Legoland Discovery Centres worldwide in 2015.

Using 4D effects such as wind, water, smoke and special lighting effects, the experience brings the film’s main characters, Emmet and Wyldstyle, together for an original adventure previously unseen by fan’s of the franchise.

“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure,” said Merlin Entertainments chief executive officer Nick Varney. “Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”

“More than a film, The Lego Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations,” added Jill Wilfert, vice president licensing & entertainment for the LEGO Group. “I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”

An annual study looking at the world’s most powerful brands recently determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title. Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japanand Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.
RELATED STORIES
Lego named world's most powerful brand


An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
MORE NEWS
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
National Trust plans immersive experience at Bath Assembly Rooms
The National Trust has appointed design and build practice Sarner to create a new immersive visitor experience at the iconic Bath Assembly Rooms.
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COMPANY PROFILES
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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