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NEWS
Lego named world's most powerful brand
POSTED 17 Feb 2015 . BY Tom Anstey
Lego's brand power has skyrocketed following the 2014 release of The Lego Movie Credit: Warner Bros. Pictures
An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.

The research, conducted on an annual basis by Brand Finance, analysed thousands of the world’s top brands, determining which are the most powerful and which are the most valuable, with Apple, Samsung and Google the top three for brand value.

Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year. Lego overtook Ferrari as the top brand, which dropped to ninth spot in the power ranking. The report states that while Ferrari still remains a very strong brand, its power is slowly diminishing.

Lego achieved its number one ranking by scoring highly on Brand Finance’s Brand Strength Index, which includes familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japan and Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides,” said a Brand Finance statement. “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success and has helped propel Lego from a well-loved, strong brand to the world’s most powerful.”

To read the full Brand Finance report, click here. To see the top 500 most valuable brands, click here.
RELATED STORIES
  Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
  Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
  Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
  Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
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Jobs    News   Products   Magazine
NEWS
Lego named world's most powerful brand
POSTED 17 Feb 2015 . BY Tom Anstey
Lego's brand power has skyrocketed following the 2014 release of The Lego Movie Credit: Warner Bros. Pictures
An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.

The research, conducted on an annual basis by Brand Finance, analysed thousands of the world’s top brands, determining which are the most powerful and which are the most valuable, with Apple, Samsung and Google the top three for brand value.

Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year. Lego overtook Ferrari as the top brand, which dropped to ninth spot in the power ranking. The report states that while Ferrari still remains a very strong brand, its power is slowly diminishing.

Lego achieved its number one ranking by scoring highly on Brand Finance’s Brand Strength Index, which includes familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japan and Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides,” said a Brand Finance statement. “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success and has helped propel Lego from a well-loved, strong brand to the world’s most powerful.”

To read the full Brand Finance report, click here. To see the top 500 most valuable brands, click here.
RELATED STORIES
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
MORE NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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