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NEWS
Lego named world's most powerful brand
POSTED 17 Feb 2015 . BY Tom Anstey
Lego's brand power has skyrocketed following the 2014 release of The Lego Movie Credit: Warner Bros. Pictures
An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.

The research, conducted on an annual basis by Brand Finance, analysed thousands of the world’s top brands, determining which are the most powerful and which are the most valuable, with Apple, Samsung and Google the top three for brand value.

Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year. Lego overtook Ferrari as the top brand, which dropped to ninth spot in the power ranking. The report states that while Ferrari still remains a very strong brand, its power is slowly diminishing.

Lego achieved its number one ranking by scoring highly on Brand Finance’s Brand Strength Index, which includes familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japan and Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides,” said a Brand Finance statement. “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success and has helped propel Lego from a well-loved, strong brand to the world’s most powerful.”

To read the full Brand Finance report, click here. To see the top 500 most valuable brands, click here.
RELATED STORIES
  Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
  Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
  Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
  Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
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Jobs    News   Products   Magazine
NEWS
Lego named world's most powerful brand
POSTED 17 Feb 2015 . BY Tom Anstey
Lego's brand power has skyrocketed following the 2014 release of The Lego Movie Credit: Warner Bros. Pictures
An annual study looking at the world’s most powerful brands has determined that Lego is the world’s number one, beating the likes of PricewaterhouseCoopers, Red Bull and Ferrari to the title.

The research, conducted on an annual basis by Brand Finance, analysed thousands of the world’s top brands, determining which are the most powerful and which are the most valuable, with Apple, Samsung and Google the top three for brand value.

Brand Finance cited the success of The Lego Movie for pushing the brand to top spot for power, after it generated nearly US$500m (€437.6m, £325.3m) over the last year. Lego overtook Ferrari as the top brand, which dropped to ninth spot in the power ranking. The report states that while Ferrari still remains a very strong brand, its power is slowly diminishing.

Lego achieved its number one ranking by scoring highly on Brand Finance’s Brand Strength Index, which includes familiarity, loyalty, promotion, staff satisfaction and corporate reputation.

Lego has proved particularly popular as a visitor attraction, with the brand continuing to expand, the most recent announcement being the Merlin’s seventh Legoland Discovery Center in the US. Also in the last year, Lego and Merlin announced plans to open new Legoland theme parks in South Korea, Japan and Dubai, and has had a number of successful launches including the Legends of Chima waterpark at Legoland California and a Lego Star Wars attraction at its Malaysia theme park.

“Lego is a uniquely creative and immersive toy; children love the ability to construct their own worlds that it provides,” said a Brand Finance statement. “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods. The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success and has helped propel Lego from a well-loved, strong brand to the world’s most powerful.”

To read the full Brand Finance report, click here. To see the top 500 most valuable brands, click here.
RELATED STORIES
Legoland Discovery Center coming to Arizona in 2016


A new US$12m (€10.5m, £7.8m) Legoland Discovery Center will join the popular Sea Life aquarium as a Merlin attraction at the Arizona Mills outlet mall in Tempe, Arizona, the attractions giant announced today.
Merlin reveals plans to launch Legoland in South Korea


Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.
Details for Legoland Dubai revealed by Merlin


Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.
Legoland Malaysia unveils RM6m Star Wars attraction


Legoland Malaysia has invested RM6m (US$1.8m, €1.4m, £1.1m) on a new Lego Star Wars attraction, which opened 15 September.
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Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
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Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
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Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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