Merlin reveals plans to launch Legoland in South Korea | attractionsmanagement.com news
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Merlin reveals plans to launch Legoland in South Korea
POSTED 01 Dec 2014 . BY Tom Anstey
Merlin wants to expand its Legoland franchise on the back of the success of the recent Lego movie
Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.

To open in 2017 in Chuncheon, Gangwon Province, the South Korea Legoland will add to Merlin’s growing portfolio of six Legoland theme parks worldwide. Other Legoland theme parks in development include Legoland Japan and Legoland Dubai, while there have been rumours of a possible Legoland attraction in New York state.

The UK-based attractions company – the second-largest in the world behind Disney – says the new theme park will cost £172m (US$269.8m, €216.8m), with Merlin funding around a third of the development. The remaining sum will come from a property company funded by local investors.

Merlin currently generates more than 60 percent of its revenues from the UK and continental Europe but is aiming for an equal split between Europe, the Americas and Asia.

The company said in July it was in advanced talks to open more Legoland Parks overseas after a sales surge on the back of The Lego Movie, which saw a rise in popularity for the Lego franchise.
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Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
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Jobs   News   Products   Magazine
NEWS
Merlin reveals plans to launch Legoland in South Korea
POSTED 01 Dec 2014 . BY Tom Anstey
Merlin wants to expand its Legoland franchise on the back of the success of the recent Lego movie
Merlin Entertainments has revealed plans to open its first Legoland theme park in South Korea as part of a long-term expansion plan to generate more income from markets overseas.

To open in 2017 in Chuncheon, Gangwon Province, the South Korea Legoland will add to Merlin’s growing portfolio of six Legoland theme parks worldwide. Other Legoland theme parks in development include Legoland Japan and Legoland Dubai, while there have been rumours of a possible Legoland attraction in New York state.

The UK-based attractions company – the second-largest in the world behind Disney – says the new theme park will cost £172m (US$269.8m, €216.8m), with Merlin funding around a third of the development. The remaining sum will come from a property company funded by local investors.

Merlin currently generates more than 60 percent of its revenues from the UK and continental Europe but is aiming for an equal split between Europe, the Americas and Asia.

The company said in July it was in advanced talks to open more Legoland Parks overseas after a sales surge on the back of The Lego Movie, which saw a rise in popularity for the Lego franchise.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
Global wellbeing organisation, Therme Group, has today announced plans for a CAN$350m (€236.3m, £201.8m, US$280.8m) wellbeing resort in Toronto, Canada, at Ontario Place.
Jorvik's global art project will connect 14 cities
The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
IAAPA is offering visitor attractions, museums and theme park industry professionals the opportunity to take part in its annual events – even if they can't make it to the shows in person.
IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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