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Details for Legoland Dubai revealed by Merlin
POSTED 16 Oct 2014 . BY Tom Anstey
Legoland Dubai is set to open in 2016 Credit: Merlin Entertainments
Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.

Being developed in conjunction with Dubai Parks & Resorts and Meraas holding, Jebel Ali park will house the 68.8 acre (278,000sq m) Legoland park, which will feature more than 15,000 Lego model structures.

40 interactive rides, shows and attractions will be included in the park’s six areas; Lego City, Adventure, Lego Kingdom, Create, Lego Factory, and the magical Miniland.

"Dubai is the most important tourist centre in the Middle East and we believe that it is the ideal place for Legoland,” said Merlin CEO Nick Varney. “Not only is the Lego concept already very popular here, but Legoland’s unique appeal for families with younger children is universal, making it a must do visit not just for ‘local’ visitors from Dubai and neighbouring Middle Eastern states; but also tourists visiting the region from all over the world."

Raed Al Nuaimi, Dubai Parks & Resorts CEO, added: “We are excited to have one of the world’s leading global leisure operators join hands with us to enhance the entertainment and leisure offerings in Dubai and the wider region. We are confident that Legoland Dubai will add incredible value to the overall family entertainment experience at Dubai Parks & Resorts.”

In addition to Legoland Dubai, the first phase of Dubai Parks & Resorts will also comprise Motiongate Dubai and Bollywood Parks Dubai as part of the mega resort. Set for completion in 2016, The first phase will also include Riverpark, a grand entrance plaza and a family-themed hotel.

The project, backed by Dubai ruler Sheik Mohammed bin Rashid Al Maktoum, is part of plans to bring 20 million visitors to Dubai on an annual basis by 2020, the year the city will host the 2020 World Expo.

Varney and the Merlin team were the subject of an in-depth and exclusive profile in the Q1 edition of Attractions Managment entitled How to build a $6bn company. To read the piece, click here.
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NEWS
Details for Legoland Dubai revealed by Merlin
POSTED 16 Oct 2014 . BY Tom Anstey
Legoland Dubai is set to open in 2016 Credit: Merlin Entertainments
Merlin Entertainments has revealed detailed plans for Legoland Dubai, which will become the seventh Legoland when it opens in 2016 as part of an AED10bn (US$2.7bn, €2.1bn, £1.7bn) mega resort complex.

Being developed in conjunction with Dubai Parks & Resorts and Meraas holding, Jebel Ali park will house the 68.8 acre (278,000sq m) Legoland park, which will feature more than 15,000 Lego model structures.

40 interactive rides, shows and attractions will be included in the park’s six areas; Lego City, Adventure, Lego Kingdom, Create, Lego Factory, and the magical Miniland.

"Dubai is the most important tourist centre in the Middle East and we believe that it is the ideal place for Legoland,” said Merlin CEO Nick Varney. “Not only is the Lego concept already very popular here, but Legoland’s unique appeal for families with younger children is universal, making it a must do visit not just for ‘local’ visitors from Dubai and neighbouring Middle Eastern states; but also tourists visiting the region from all over the world."

Raed Al Nuaimi, Dubai Parks & Resorts CEO, added: “We are excited to have one of the world’s leading global leisure operators join hands with us to enhance the entertainment and leisure offerings in Dubai and the wider region. We are confident that Legoland Dubai will add incredible value to the overall family entertainment experience at Dubai Parks & Resorts.”

In addition to Legoland Dubai, the first phase of Dubai Parks & Resorts will also comprise Motiongate Dubai and Bollywood Parks Dubai as part of the mega resort. Set for completion in 2016, The first phase will also include Riverpark, a grand entrance plaza and a family-themed hotel.

The project, backed by Dubai ruler Sheik Mohammed bin Rashid Al Maktoum, is part of plans to bring 20 million visitors to Dubai on an annual basis by 2020, the year the city will host the 2020 World Expo.

Varney and the Merlin team were the subject of an in-depth and exclusive profile in the Q1 edition of Attractions Managment entitled How to build a $6bn company. To read the piece, click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Legoland, Hollywood and Bollywood theme parks all coming to Dubai as part of AED10bn mega resort plans


Meraas Holding – a Dubai-based property company – has announced it will open three major theme parks in the first phase blueprint of its mega-leisure development Dubai Parks and Resorts.
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Jorvik's global art project will connect 14 cities
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Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
IAAPA is offering visitor attractions, museums and theme park industry professionals the opportunity to take part in its annual events – even if they can't make it to the shows in person.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
+ More profiles  
FEATURED SUPPLIER

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As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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