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Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

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Jobs    News   Products   Magazine
NEWS
Boston museum announces plans for 4D cinema
POSTED 03 Apr 2014 . BY Jason Holland
The museum began as the Boston Society of Natural History in 1830 Credit: Shutterstock
The Museum of Science in Boston is to open a new 98-seat 4D cinema in August. It will use technology from Toronto-based SimEx-Iwerks Entertainment, combining a high-definition 3D film with sensory effects built into the seats and cinema environment. The current 3D digital cinema at the museum will close on 30 March as a result.

The cost of installation is $2.5m, including the cost of renovating the cinema.

The museum says the films it will show will be “both educational and fun,” opening with aquatic adventure Planet Earth: Shallow Seas 4-D Experience as well as character-based offerings Dora & Diego's 4-D Adventure and Happy Feet 4-D Experience.



An adult ticket for the cinema will cost $6 for non-members of the museum, while the price for children is $5. Museum members pay $2 less, and also receive free museum exhibit hall admission.

Jonathan Burke, vice president for visitor experience and operations at the museum, says the films aim to “innovatively incorporate” every human sense. “When a whale breaches on screen, guests will feel the ocean spray. If it is snowing on screen, it will even be snowing in the theatre,” he says.

Simex-iwerks has provided 4D films and services to more than 150 attractions in at least 30 countries, working with companies such as Warner Bros, 20th Century Fox, BBC Earth, Nickelodeon and National Geographic.

RELATED STORIES
MORE NEWS
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Interactive TV gameshow experience to open in London in 2023
A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
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COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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