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NEWS
Lightwater Valley theme park unveils £1m Angry Birds attraction
POSTED 28 May 2013 . BY Tom Walker
Lightwater Valley theme park in Yorkshire has launched a new Angry Birds attraction - the largest in the UK.

Covering more than 30,000sq ft, the £1m facility includes indoor and outdoor play areas. The attraction was designed and supplied by the UK arm of Finland-based play equipment group Lappset.

Lappset teamed up with Finnish mobile game developer Rovio Entertainment to produce the official Angry Birds parks that feature play and activity equipment inspired by the popular Angry Birds characters.

Traditionally a seasonal park, the new facility means Lightwater Valley is now able to extend its opening dates for visitors.

Allan Leech, CEO of Lightwater Valley, said: "In 2012 Angry Birds was the most popular paid-for app on Apple's App Store, so when we were looking at a £1 investment in creating a new attraction here at the park it was clearly a popular choice.

"We're already seeing an increase in advanced ticket sales and anticipate making a £2.5m impact to the region's economy over the next five years."
RELATED STORIES
  Update: boy who fell from Twister rollercoaster leaves hospital


The seven-year-old boy who fell from a rollercoaster at Lightwater Valley theme park in Yorkshire, UK, on 30 May has returned home from hospital.
  Visitors flock to Thorpe Park for opening of new Angry Birds attraction


The Angry Birds brand has nested at Thorpe Park following the opening of the brand new Angry Birds Land, with a large area of the park having been redeveloped to include the popular IP.
  Angry Birds pop-up attraction to take flight in Dubai


A pop-up Angry Birds attraction is set to crash-land in Dubai next month and ruffle feathers as a key part of the city’s Summer Surprises festival.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
+ More news   
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Jobs    News   Products   Magazine   Subscribe
NEWS
Lightwater Valley theme park unveils £1m Angry Birds attraction
POSTED 28 May 2013 . BY Tom Walker
Lightwater Valley theme park in Yorkshire has launched a new Angry Birds attraction - the largest in the UK.

Covering more than 30,000sq ft, the £1m facility includes indoor and outdoor play areas. The attraction was designed and supplied by the UK arm of Finland-based play equipment group Lappset.

Lappset teamed up with Finnish mobile game developer Rovio Entertainment to produce the official Angry Birds parks that feature play and activity equipment inspired by the popular Angry Birds characters.

Traditionally a seasonal park, the new facility means Lightwater Valley is now able to extend its opening dates for visitors.

Allan Leech, CEO of Lightwater Valley, said: "In 2012 Angry Birds was the most popular paid-for app on Apple's App Store, so when we were looking at a £1 investment in creating a new attraction here at the park it was clearly a popular choice.

"We're already seeing an increase in advanced ticket sales and anticipate making a £2.5m impact to the region's economy over the next five years."
RELATED STORIES
Update: boy who fell from Twister rollercoaster leaves hospital


The seven-year-old boy who fell from a rollercoaster at Lightwater Valley theme park in Yorkshire, UK, on 30 May has returned home from hospital.
Visitors flock to Thorpe Park for opening of new Angry Birds attraction


The Angry Birds brand has nested at Thorpe Park following the opening of the brand new Angry Birds Land, with a large area of the park having been redeveloped to include the popular IP.
Angry Birds pop-up attraction to take flight in Dubai


A pop-up Angry Birds attraction is set to crash-land in Dubai next month and ruffle feathers as a key part of the city’s Summer Surprises festival.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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