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Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches



Inition’s crowd participation tech ‘reinvents’ live experiences, says Adrien Leu

 

Adrian Leu, Inition
 

Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, a live entertainment experience based on the hit movie franchise.

The show features thrilling live-action sequences inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams and given control of two real competing cars.

Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices or holding up voting cards at specific times.

The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies, to calibrate audience activity and turn it into real-time data to shape the on-stage action.

Real-time visual feedback means the audience can see their choices via on-screen animated 3D renderings.

Dr Adrian Leu, who’s the CEO of Inition, says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.

“By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high-profile live events.”

Potential applications for this technology for the attractions industry include interactive dark rides and live entertainment.

attractions-kit keyword : INITION


“By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high-profile live events.”

 



The show features thrilling live-action sequences inspired by The Fast and the Furious film franchise

CAVU’s Peter Schnabel on ‘culturally significant’ Beautiful Hunan attraction

 

Peter Schnabel, CAVU
 

Canadian dynamic media-based attractions developer CAVU Designwerks (CAVU) has partnered with Macrolink Group to supply a new turn-key flying theatre attraction at the upcoming Tongguan Kiln International Cultural and Tourism Centre in Changsha, China.

Billed as a unique and exhilarating flying experience, the attraction, titled Beautiful Hunan, takes guests on an exhilarating journey across Hunan, showcasing breathtaking sites and historical locations. Riders will soar over the ancient kilns of Tongguan, the Wulingyuan mountains (which inspired Avatar), the Yeuyang Tower, Mao Zedong’s house and Changsha city.

CEO Peter Schnabel says: “CAVU is thrilled to be a part of this culturally significant project that showcases the history of the Hunan region.

“We are especially excited about the addition of several revolutionary drone-captured segments in the media that are perfectly synchronized with the motion, bringing a new vantage point for this attraction.”

CAVU will serve as the ride integrator and will be responsible for the installation of the AV equipment, media and ride programming.

The centre is expected to open in June 2018 and is a historical destination resort that offers themed experiences based on Chinese tradition and culture.

attractions-kit keyword : CAVU


“We are especially excited about the addition of several revolutionary drone-captured segments in the media that are perfectly synchronized with the motion, bringing a new vantage point for this attraction.”

 



Construction is underway on the cultural destination resort

Peter Cliff on ‘revolutionary’ new ride concept from Holovis

 

Peter Cliff, Holovis
 

Immersive experience design firm Holovis has launched Ride and Realm, a next-generation concept designed to give guests personalised experiences using real-time media.

During a dark ride, guests control their experience via onboard interactive technology. As they exit the ride, they download an app that extends the ride’s narrative. Using the app, guests can solve puzzles and unlock achievements as they travel through the park. When they return to the dark ride, their experience changes to reflect their progress.

Proximity beacons, geo-fencing and WiFi triangulation enable users to navigate the park using a live, digital map and guides users in a scavenger hunt, offering clues throughout. It also allows users to unlock levels, play games and interact with live actors.

The experience can even be extended as the app features games and tasks that can be completed outside the park.

Peter Cliff, creative director at Holovis, says: “Ride and Realm presents a near limitless experiential attraction that is always different and truly re-ridable. Whatever you do within the ride or across the park has a real-time impact on the adventure that unfolds before you. This is more than gamification and non-linearity: this is letting people determine their own destiny whilst being at the heart of a multidimensional, compelling narrative.

“We see this expanding so that all park-wide media, both on and off rides, reacts differently for every individual, depending on where they are in their game and evolving storyline. This is a revolution in park-wide personalisation.”

attractions-kit keyword: HOLOVIS


"Ride and Realm presents a near limitless experiential attraction that is always different and truly re-ridable. Whatever you do within the ride or across the park has a real-time impact on the adventure that unfolds before you. This is more than gamification and non-linearity: this is letting people determine their own destiny whilst being at the heart of a multidimensional, compelling narrative."

 



An app can extend the ride narrative and boost return visits

BYU study creates ‘images of the future’, says Daniel Smalley

 

The team at Brigham Young University was inspired by Star Wars
 

Researchers at Brigham Young University in Provo, Utah, have developed a method of creating 3D images that float in mid-air.

The research group, which includes holography expert Dr Daniel Smalley, took inspiration from a scene in the first Star Wars film, where R2D2 projects a 3D image of Princess Leia. The famous projection – widely believed to be a hologram – is actually a volumetric image.

Holographic images are created by light scattered across 2D surfaces, and can only be seen when the viewer is looking directly at the surface. A volumetric image is a 3D rendering created when light is scattered across a number of different points spread across a 3D space, meaning it can be seen from every angle.

To create the images, the group developed a free-space volumetric display platform, based on photophoretic optical trapping.

“It’s like a 3D printer for light,” says Smalley. “You’re actually printing an object in space with these little particles. We’re providing a method to make a volumetric image that can create the images we imagine we’ll have in the future.”

The study was co-authored by Erich Nygaard, a BYU undergraduate. Explaining the process, he says the method uses a laser beam to trap particles in the formation of images. “When we trap the particle, we can steer the laser beam around to move the particle and create the image.”

Volumetric imagery is being researched by groups outside BYU. However, Smalley’s team is the first to effectively utilise optical trapping and colour.

attractions-kit keyword : BYU


"It’s like a 3D printer for light,” says Smalley. “You’re actually printing an object in space with these little particles. We’re providing a method to make a volumetric image that can create the images we imagine we’ll have in the future.”

 



Researchers say the method is ‘like a 3D printer for light’

Fusion’s Ian Carling handles tech integration at Little Big City

 

Ian Carling, Fusion
 

AV specialist Fusion has been named as the tech integrator behind Merlin Entertainment’s Little Big City attraction in Berlin, Germany.

The attraction, which takes visitors on a journey through Berlin’s history dating all the way back to the Middle Ages, was in development for two and a half years.

Merlin’s creative team partnered with production company Figment Productions and Fusion to create the attraction, which features 3D interactive miniature sets and projection mapping to showcase key events and bring the experience to life.

Fusion was responsible for the installation of all the AV tech, which included approximately 100 speakers, 36 projectors and 15 screens, carefully placed in and around the model sets.

The company installed a range of Optoma projectors including the Optoma ZH400 ultra short throw laser projector and the ZU510 laser projectors.

Fusion’s director Ian Carling says: “We used mostly Optoma lamp-free laser projectors as they provide 20,000 hours operation with virtually no maintenance. We also chose laser because they offer versatile orientation, including portrait mode and downward projection, which gave us the flexibility we needed.

“Optoma projectors deliver high-quality imagery while being reliable and cost-effective. We knew they would deliver the team’s ambitious vision within the budget without compromising quality or reliability.

“Little Big City brings the history of the city to life in a very entertaining way. Visitors get absorbed in the stories and experience a real mix of emotions as they walk through.

“This emotional response is not just due to the content but also how it is delivered – the sounds and special effects play a major role in making this such an exciting attraction to visit. We are really pleased with the performance of the AV equipment. It looks brilliant.”

attractions-kit keyword : FUSION


“Optoma projectors deliver high-quality imagery while being reliable and cost-effective. We knew they would deliver the team’s ambitious vision within the budget without compromising quality or reliability."

 



Audiovisual techniques bring Merlin’s Little Big City to life
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
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©Cybertrek 2023
Jobs    News   Products   Magazine
Attractions-kit.net
Product Innovation

Suppliers tell Attractions Management about their latest product, design and technology launches



Inition’s crowd participation tech ‘reinvents’ live experiences, says Adrien Leu

 

Adrian Leu, Inition
 

Inition, a UK-based tech innovation agency, has created a live-audience participation experience for Fast & Furious Live, a live entertainment experience based on the hit movie franchise.

The show features thrilling live-action sequences inspired by the films, where audience members can actively participate in the events taking place on stage. It also includes a live drag race where the audience is split into teams and given control of two real competing cars.

Inition created a bespoke crowd detection engine for the show, which gives the audience the power to dictate car speed, gear changes and vehicle customisation options simply by raising their voices or holding up voting cards at specific times.

The company also developed a large crowd gaming solution, using cameras, microphones, crowd sensors and advanced motion sensing technologies, to calibrate audience activity and turn it into real-time data to shape the on-stage action.

Real-time visual feedback means the audience can see their choices via on-screen animated 3D renderings.

Dr Adrian Leu, who’s the CEO of Inition, says: “Thanks to the continual evolution of technology, audience participation mechanisms are becoming increasingly sophisticated.

“By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high-profile live events.”

Potential applications for this technology for the attractions industry include interactive dark rides and live entertainment.

attractions-kit keyword : INITION


“By devising different permutations of cameras, microphones, crowd-sensing and advanced motion sensing technologies, we can completely reinvent the live experience. With the experience economy taking hold, these types of large crowd gaming ideas should be high on the agenda for all high-profile live events.”

 



The show features thrilling live-action sequences inspired by The Fast and the Furious film franchise

CAVU’s Peter Schnabel on ‘culturally significant’ Beautiful Hunan attraction

 

Peter Schnabel, CAVU
 

Canadian dynamic media-based attractions developer CAVU Designwerks (CAVU) has partnered with Macrolink Group to supply a new turn-key flying theatre attraction at the upcoming Tongguan Kiln International Cultural and Tourism Centre in Changsha, China.

Billed as a unique and exhilarating flying experience, the attraction, titled Beautiful Hunan, takes guests on an exhilarating journey across Hunan, showcasing breathtaking sites and historical locations. Riders will soar over the ancient kilns of Tongguan, the Wulingyuan mountains (which inspired Avatar), the Yeuyang Tower, Mao Zedong’s house and Changsha city.

CEO Peter Schnabel says: “CAVU is thrilled to be a part of this culturally significant project that showcases the history of the Hunan region.

“We are especially excited about the addition of several revolutionary drone-captured segments in the media that are perfectly synchronized with the motion, bringing a new vantage point for this attraction.”

CAVU will serve as the ride integrator and will be responsible for the installation of the AV equipment, media and ride programming.

The centre is expected to open in June 2018 and is a historical destination resort that offers themed experiences based on Chinese tradition and culture.

attractions-kit keyword : CAVU


“We are especially excited about the addition of several revolutionary drone-captured segments in the media that are perfectly synchronized with the motion, bringing a new vantage point for this attraction.”

 



Construction is underway on the cultural destination resort

Peter Cliff on ‘revolutionary’ new ride concept from Holovis

 

Peter Cliff, Holovis
 

Immersive experience design firm Holovis has launched Ride and Realm, a next-generation concept designed to give guests personalised experiences using real-time media.

During a dark ride, guests control their experience via onboard interactive technology. As they exit the ride, they download an app that extends the ride’s narrative. Using the app, guests can solve puzzles and unlock achievements as they travel through the park. When they return to the dark ride, their experience changes to reflect their progress.

Proximity beacons, geo-fencing and WiFi triangulation enable users to navigate the park using a live, digital map and guides users in a scavenger hunt, offering clues throughout. It also allows users to unlock levels, play games and interact with live actors.

The experience can even be extended as the app features games and tasks that can be completed outside the park.

Peter Cliff, creative director at Holovis, says: “Ride and Realm presents a near limitless experiential attraction that is always different and truly re-ridable. Whatever you do within the ride or across the park has a real-time impact on the adventure that unfolds before you. This is more than gamification and non-linearity: this is letting people determine their own destiny whilst being at the heart of a multidimensional, compelling narrative.

“We see this expanding so that all park-wide media, both on and off rides, reacts differently for every individual, depending on where they are in their game and evolving storyline. This is a revolution in park-wide personalisation.”

attractions-kit keyword: HOLOVIS


"Ride and Realm presents a near limitless experiential attraction that is always different and truly re-ridable. Whatever you do within the ride or across the park has a real-time impact on the adventure that unfolds before you. This is more than gamification and non-linearity: this is letting people determine their own destiny whilst being at the heart of a multidimensional, compelling narrative."

 



An app can extend the ride narrative and boost return visits

BYU study creates ‘images of the future’, says Daniel Smalley

 

The team at Brigham Young University was inspired by Star Wars
 

Researchers at Brigham Young University in Provo, Utah, have developed a method of creating 3D images that float in mid-air.

The research group, which includes holography expert Dr Daniel Smalley, took inspiration from a scene in the first Star Wars film, where R2D2 projects a 3D image of Princess Leia. The famous projection – widely believed to be a hologram – is actually a volumetric image.

Holographic images are created by light scattered across 2D surfaces, and can only be seen when the viewer is looking directly at the surface. A volumetric image is a 3D rendering created when light is scattered across a number of different points spread across a 3D space, meaning it can be seen from every angle.

To create the images, the group developed a free-space volumetric display platform, based on photophoretic optical trapping.

“It’s like a 3D printer for light,” says Smalley. “You’re actually printing an object in space with these little particles. We’re providing a method to make a volumetric image that can create the images we imagine we’ll have in the future.”

The study was co-authored by Erich Nygaard, a BYU undergraduate. Explaining the process, he says the method uses a laser beam to trap particles in the formation of images. “When we trap the particle, we can steer the laser beam around to move the particle and create the image.”

Volumetric imagery is being researched by groups outside BYU. However, Smalley’s team is the first to effectively utilise optical trapping and colour.

attractions-kit keyword : BYU


"It’s like a 3D printer for light,” says Smalley. “You’re actually printing an object in space with these little particles. We’re providing a method to make a volumetric image that can create the images we imagine we’ll have in the future.”

 



Researchers say the method is ‘like a 3D printer for light’

Fusion’s Ian Carling handles tech integration at Little Big City

 

Ian Carling, Fusion
 

AV specialist Fusion has been named as the tech integrator behind Merlin Entertainment’s Little Big City attraction in Berlin, Germany.

The attraction, which takes visitors on a journey through Berlin’s history dating all the way back to the Middle Ages, was in development for two and a half years.

Merlin’s creative team partnered with production company Figment Productions and Fusion to create the attraction, which features 3D interactive miniature sets and projection mapping to showcase key events and bring the experience to life.

Fusion was responsible for the installation of all the AV tech, which included approximately 100 speakers, 36 projectors and 15 screens, carefully placed in and around the model sets.

The company installed a range of Optoma projectors including the Optoma ZH400 ultra short throw laser projector and the ZU510 laser projectors.

Fusion’s director Ian Carling says: “We used mostly Optoma lamp-free laser projectors as they provide 20,000 hours operation with virtually no maintenance. We also chose laser because they offer versatile orientation, including portrait mode and downward projection, which gave us the flexibility we needed.

“Optoma projectors deliver high-quality imagery while being reliable and cost-effective. We knew they would deliver the team’s ambitious vision within the budget without compromising quality or reliability.

“Little Big City brings the history of the city to life in a very entertaining way. Visitors get absorbed in the stories and experience a real mix of emotions as they walk through.

“This emotional response is not just due to the content but also how it is delivered – the sounds and special effects play a major role in making this such an exciting attraction to visit. We are really pleased with the performance of the AV equipment. It looks brilliant.”

attractions-kit keyword : FUSION


“Optoma projectors deliver high-quality imagery while being reliable and cost-effective. We knew they would deliver the team’s ambitious vision within the budget without compromising quality or reliability."

 



Audiovisual techniques bring Merlin’s Little Big City to life
LATEST NEWS
Disney hints at new gate for Walt Disney World as part of Lake Nona campus development
Disney has filed a planning application that kickstarts the group's plans to create a future regional campus and HQ in Florida, US.
London's Natural History Museum works with Thoughtworks and Amazon Web Services on Urban Nature project
Natural History Museum has embarked on a project which will turn the iconic museum's London location into a biologically diverse green space.
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
SEVEN to open world’s first indoor Discovery Adventures centres in Saudi Arabia
Saudi Entertainment Ventures (SEVEN) has signed an exclusive partnership agreement with Warner Bros. Discovery to bring purpose-built indoor adventures centres to the Kingdom.
Eden Project Morecambe secures £50m Levelling Up investment
Plans to create a new Eden Project North attraction in Morecambe, UK, have been given a major boost after the central government pledged to support the scheme with £50m worth of funding.
David Willrich takes the baton from Terry Monkton as chair of Experience UK
David Willrich has been appointed chair of Experience UK, replacing the outgoing Terry Monkton, who has steered the organisation over the past two years.
Universal to launch two new attraction concepts – one in Texas and another in Las Vegas
Universal Parks & Resorts has revealed plans to launch two entirely new visitor attractions concepts – a family-focused theme park and resort in Texas and a year-round horror experience in Las Vegas.
SeaWorld's Arctic Coaster to raise awareness of devastation of climate change
SeaWorld will open a new Arctic Rescue coaster at its San Diego theme park in early 2023.
Super Nintendo World opening at Universal Studios Hollywood in 2023
The highly-anticipated Super Nintendo World will open to visitors at Universal Studios Hollywood on 17 February 2023.
Ferrari World Abu Dhabi prepares for launch of 'world's most Immersive mega coaster'
Ferrari World Abu Dhabi will open its long-awaited Mission Ferrari 'mega coaster' on 12 January 2023.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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