Disney Special - Shanghai Disney: The Best Yet? | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
Disney Special
Shanghai Disney: The Best Yet?

With billions of dollars of investment and a billion-strong audience, Shanghai Disneyland is set to be the most innovative and original park the Walt Disney Company has ever built


‘‘Authentically Disney but distinctly Chinese.” That’s been the Disney line since the company announced plans to build a park and resort complex just outside the world’s third most populated city.

“We’re being careful to make the right statements in terms of not only being welcomed in China but also being correct culturally, instead of the opposite,” said Disney CEO Bob Iger, who’s overseen the development of the $5.5bn (£3.7bn, €4.9bn) destination.

Situated in Pudong in a specially designated tourism zone, Shanghai Disney Resort has five themed lands, two hotels, a retail and entertainment district and a metro station capable of delivering 20,000 people per hour to its door.

Iger has been involved in the project since the late 1990s, when then-chief Michael Eisner sent him looking for a site for the resort. Shanghai’s government earmarked the Pudong location, but did not officially approve the project until 2009. Shanghai Disney Resort – a collaboration between the state-owned Shanghai Shendi Group, with 57 per cent ownership, and the Walt Disney Company (43 per cent) – has been a long time coming.

Now, Iger is looking at an income qualified audience within a three-and-a-half hour travel radius – be that by metro, bus, high-speed rail or car – of more than 300 million people.

“It would be as though the whole population of the United States could afford a ticket to Orlando and could get there within three-and-a-half hours,” said Iger.

The potential audience, coupled with the scale of the destination – not to mention the combination of established and newly created IPs, tried-and-tested and brand new park experiences, Chinese and global culture – makes the opening of the Shanghai resort a watershed moment for Disney, for China and for the global attractions industry.

“After 17 years of working on this project, I’m still awed by it. The scale, the detail, the sheer artistry; it’s all breathtaking,” Iger said. “Even though it has all of the Disney details, it’s unlike any other destination we’ve ever created. We set out to build something truly extraordinary and we’ve succeeded in a way that far exceeds our most ambitious expectations.”


Fast Facts
• 330 million income-qualified people within a 3.5hr travel radius

• Attendance predictions of up to 12 million in the first year

• Future attendance predictions of over 30 million

• The most expensive theme park resort ever, costing $5.5bn

• Phase one of Shanghai Disney Resort is 3.9sq km (960 acres)

• Once completed, the destination is estimated to measure 7sq km (1,730 acres) and cost $15bn

• A peak-time adult ticket costs $75

• The park will employ 10,000 staff

Disney works with the local community

Disney VoluntEARS have embarked on a number of initiatives in Pudong and Shanghai, helping at children’s hospitals and schools. One project involved teaching children about the environment as part of last year’s Earth Day celebrations.
 



Disney works with the local community
 


Disney VoluntEARS have embarked on a number of initiatives
 
 


Disney works with the local community
 
What is Shanghai Shendi Group?

Shanghai Shendi Group is a state-owned company approved by Shanghai Municipal Government. It’s responsible for collaborating with the Walt Disney Company on the investment, development and operation of Shanghai Disney Resort through three joint venture companies (Shanghai Lujiazui, Shanghai Radio, Film and Television Development and Jinjiang International Group).

Shanghai Shendi Group is also responsible for the development of the Shanghai International Tourism and Resorts Zone. It has a 57 per cent share in Shanghai Disney Resort and Disney has a 43 per cent share. There’s a separate management company where Disney has a 70 per cent share and Shanghai Shendi Group has 30 per cent.

“Shanghai Disneyland is the 4sq km core area at the centre of the Shanghai International Tourism and Resorts Zone, but Shanghai Shendi Group is responsible for the entire 20sq km destination,” says Christian Aaen of Entertainment + Culture Advisors (ECA). “That’s important because that’s what justifies the huge investment in the theme park. Shanghai Shendi Group will be developing supporting commercial, residential, retail and tourism real estate around it.”

“Shanghai Shendi Group is about the larger economic impact: the construction jobs and the thousands of workers in the Disney parks and other businesses in that zone,” he says. “That’s how Shanghai Shendi Group and the Shanghai government are looking to monetise their investment over time. If tourists come to Shanghai because of Shanghai Disney and extend their stay by one or two days, that will have a significant impact on the hotels, restaurants and service industry. It’s really part of this 15 to 20-year vision. It’s a long-term investment.”


What is Shanghai International Tourism and Resorts Zone?
Shanghai International Tourism and Resorts Zone is in the Pudong New Area in Shanghai. It has a total area of 25sq km (9.7 sq mi), and a core area of 7sq km (2.7sq mi), including 4sq km (1.5sq mi) for Phase One of Shanghai Disney Resort.
Shanghai Disneyland at a glance

A brief guide to the first phase opening, Shanghai Disneyland

Fantasyland
Fantasyland is the largest of the five zones and home to the Enchanted Storybook Castle. The magical area is inspired by Disney’s animated fairy tales, old and new. Running through Fantasyland, Voyage to the Crystal Grotto is an enchanted boat ride that leads to the castle and an AV water fountain display.

Look out for: Seven Dwarfs Mine Train, Peter Pan’s Flight, Alice in Wonderland Maze, Frozen: A Singalong Celebration

 



Disney’s fairy tales inspire Fantasyland
Adventure Isle

 
Adventure Isle, a new and original world from Disney
 
Unique to Shanghai Disneyland, Adventure Isle is an ancient lost world of jungles, rumbling mountains and strange animals. The theming is based on a story of a group of adventurous explorers who discover a mysterious island civilisation, with brand new original characters and storytelling.

Look out for: Roaring Mountain, Tarzan: Camp Discovery, Call of the Jungle, Soaring Over the Horizon

Tomorrowland

 
Tomorrowland transports guests to a sci-fi future
 
The all-new Tomorrowland, like the original Disneyland, is inspired by the future. Technology and science are central to presenting a bright vision for the planet. As well as cutting-edge attractions, the Star Wars Launch Bay will immerse guests in the world of Disney’s Lucasfilm IP.

Look out for: TRON Lightcycle Power Run, Buzz Lightyear Planet Rescue, Stitch Encounter, Jet Packs

Treasure Cove

 
Pirates are everywhere in Treasure Cove
 
Disney’s first ever pirate-themed land has been created especially for Shanghai Disneyland. The designers have worked to convey the rowdy world of the high seas with humour and mischief. Wild and noisy, Treasure Cove features colourful characters, giant ships and an acrobatic stunt show.

Look out for: Pirates of the Caribbean: Battle for the Sunken Treasure, Eye of the Storm: Captain Jack’s Stunt Spectacular

Gardens of Imagination

 
Gardens of Imagination: Chinese Zodiac meets Disney
 
At the centre of the resort’s themed lands, seven landscaped gardens make up the Gardens of Imagination, a place of whimsy and fantasy. Inspired by the Chinese garden with a network of bridges and trails, guests can find Zodiac-inspired characters in the Garden of the Twelve Friends, musical delights in the Melody Garden and photo opportunities with their favourite characters.

Look out for: Fantasia Carousel, Dumbo the Flying Elephant, Mickey’s Storybook Express

Chinese President Xi Jinping, right, meets Walt Disney CEO Bob Iger on 5 May Credit: Kim Kyung-hoon / Alex J. Berliner/AP/PA Images
Iger has spent 17 years on the project Credit: Press Association Image
Tickets to Shanghai Disneyland’s opening day sold out within hours
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07-09 Jun 2021

Renewable Plastics connect 2021

Virtual summit,
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
Disney Special
Shanghai Disney: The Best Yet?

With billions of dollars of investment and a billion-strong audience, Shanghai Disneyland is set to be the most innovative and original park the Walt Disney Company has ever built


‘‘Authentically Disney but distinctly Chinese.” That’s been the Disney line since the company announced plans to build a park and resort complex just outside the world’s third most populated city.

“We’re being careful to make the right statements in terms of not only being welcomed in China but also being correct culturally, instead of the opposite,” said Disney CEO Bob Iger, who’s overseen the development of the $5.5bn (£3.7bn, €4.9bn) destination.

Situated in Pudong in a specially designated tourism zone, Shanghai Disney Resort has five themed lands, two hotels, a retail and entertainment district and a metro station capable of delivering 20,000 people per hour to its door.

Iger has been involved in the project since the late 1990s, when then-chief Michael Eisner sent him looking for a site for the resort. Shanghai’s government earmarked the Pudong location, but did not officially approve the project until 2009. Shanghai Disney Resort – a collaboration between the state-owned Shanghai Shendi Group, with 57 per cent ownership, and the Walt Disney Company (43 per cent) – has been a long time coming.

Now, Iger is looking at an income qualified audience within a three-and-a-half hour travel radius – be that by metro, bus, high-speed rail or car – of more than 300 million people.

“It would be as though the whole population of the United States could afford a ticket to Orlando and could get there within three-and-a-half hours,” said Iger.

The potential audience, coupled with the scale of the destination – not to mention the combination of established and newly created IPs, tried-and-tested and brand new park experiences, Chinese and global culture – makes the opening of the Shanghai resort a watershed moment for Disney, for China and for the global attractions industry.

“After 17 years of working on this project, I’m still awed by it. The scale, the detail, the sheer artistry; it’s all breathtaking,” Iger said. “Even though it has all of the Disney details, it’s unlike any other destination we’ve ever created. We set out to build something truly extraordinary and we’ve succeeded in a way that far exceeds our most ambitious expectations.”


Fast Facts
• 330 million income-qualified people within a 3.5hr travel radius

• Attendance predictions of up to 12 million in the first year

• Future attendance predictions of over 30 million

• The most expensive theme park resort ever, costing $5.5bn

• Phase one of Shanghai Disney Resort is 3.9sq km (960 acres)

• Once completed, the destination is estimated to measure 7sq km (1,730 acres) and cost $15bn

• A peak-time adult ticket costs $75

• The park will employ 10,000 staff

Disney works with the local community

Disney VoluntEARS have embarked on a number of initiatives in Pudong and Shanghai, helping at children’s hospitals and schools. One project involved teaching children about the environment as part of last year’s Earth Day celebrations.
 



Disney works with the local community
 


Disney VoluntEARS have embarked on a number of initiatives
 
 


Disney works with the local community
 
What is Shanghai Shendi Group?

Shanghai Shendi Group is a state-owned company approved by Shanghai Municipal Government. It’s responsible for collaborating with the Walt Disney Company on the investment, development and operation of Shanghai Disney Resort through three joint venture companies (Shanghai Lujiazui, Shanghai Radio, Film and Television Development and Jinjiang International Group).

Shanghai Shendi Group is also responsible for the development of the Shanghai International Tourism and Resorts Zone. It has a 57 per cent share in Shanghai Disney Resort and Disney has a 43 per cent share. There’s a separate management company where Disney has a 70 per cent share and Shanghai Shendi Group has 30 per cent.

“Shanghai Disneyland is the 4sq km core area at the centre of the Shanghai International Tourism and Resorts Zone, but Shanghai Shendi Group is responsible for the entire 20sq km destination,” says Christian Aaen of Entertainment + Culture Advisors (ECA). “That’s important because that’s what justifies the huge investment in the theme park. Shanghai Shendi Group will be developing supporting commercial, residential, retail and tourism real estate around it.”

“Shanghai Shendi Group is about the larger economic impact: the construction jobs and the thousands of workers in the Disney parks and other businesses in that zone,” he says. “That’s how Shanghai Shendi Group and the Shanghai government are looking to monetise their investment over time. If tourists come to Shanghai because of Shanghai Disney and extend their stay by one or two days, that will have a significant impact on the hotels, restaurants and service industry. It’s really part of this 15 to 20-year vision. It’s a long-term investment.”


What is Shanghai International Tourism and Resorts Zone?
Shanghai International Tourism and Resorts Zone is in the Pudong New Area in Shanghai. It has a total area of 25sq km (9.7 sq mi), and a core area of 7sq km (2.7sq mi), including 4sq km (1.5sq mi) for Phase One of Shanghai Disney Resort.
Shanghai Disneyland at a glance

A brief guide to the first phase opening, Shanghai Disneyland

Fantasyland
Fantasyland is the largest of the five zones and home to the Enchanted Storybook Castle. The magical area is inspired by Disney’s animated fairy tales, old and new. Running through Fantasyland, Voyage to the Crystal Grotto is an enchanted boat ride that leads to the castle and an AV water fountain display.

Look out for: Seven Dwarfs Mine Train, Peter Pan’s Flight, Alice in Wonderland Maze, Frozen: A Singalong Celebration

 



Disney’s fairy tales inspire Fantasyland
Adventure Isle

 
Adventure Isle, a new and original world from Disney
 
Unique to Shanghai Disneyland, Adventure Isle is an ancient lost world of jungles, rumbling mountains and strange animals. The theming is based on a story of a group of adventurous explorers who discover a mysterious island civilisation, with brand new original characters and storytelling.

Look out for: Roaring Mountain, Tarzan: Camp Discovery, Call of the Jungle, Soaring Over the Horizon

Tomorrowland

 
Tomorrowland transports guests to a sci-fi future
 
The all-new Tomorrowland, like the original Disneyland, is inspired by the future. Technology and science are central to presenting a bright vision for the planet. As well as cutting-edge attractions, the Star Wars Launch Bay will immerse guests in the world of Disney’s Lucasfilm IP.

Look out for: TRON Lightcycle Power Run, Buzz Lightyear Planet Rescue, Stitch Encounter, Jet Packs

Treasure Cove

 
Pirates are everywhere in Treasure Cove
 
Disney’s first ever pirate-themed land has been created especially for Shanghai Disneyland. The designers have worked to convey the rowdy world of the high seas with humour and mischief. Wild and noisy, Treasure Cove features colourful characters, giant ships and an acrobatic stunt show.

Look out for: Pirates of the Caribbean: Battle for the Sunken Treasure, Eye of the Storm: Captain Jack’s Stunt Spectacular

Gardens of Imagination

 
Gardens of Imagination: Chinese Zodiac meets Disney
 
At the centre of the resort’s themed lands, seven landscaped gardens make up the Gardens of Imagination, a place of whimsy and fantasy. Inspired by the Chinese garden with a network of bridges and trails, guests can find Zodiac-inspired characters in the Garden of the Twelve Friends, musical delights in the Melody Garden and photo opportunities with their favourite characters.

Look out for: Fantasia Carousel, Dumbo the Flying Elephant, Mickey’s Storybook Express

Chinese President Xi Jinping, right, meets Walt Disney CEO Bob Iger on 5 May Credit: Kim Kyung-hoon / Alex J. Berliner/AP/PA Images
Iger has spent 17 years on the project Credit: Press Association Image
Tickets to Shanghai Disneyland’s opening day sold out within hours
LATEST NEWS
I’m a Celebrity theme park to open in the UK this year
A new themed attraction, based on the popular I'm a Celebrity...Get Me Out of Here! TV show, is set to open in the UK this year.
Disney Imagineer Luc Mayrand to chair 2021 Thea Award committee
Luc Mayrand, who has spent the past 23 years as a Disney Imagineer, has been named as chair of the judging committee for the 2021 Thea Awards.
Therme Group announces cultural collaboration to develop native forests at global wellbeing resorts
Therme Group’s Therme Art branch has unveiled a global partnership with SUGi, a platform passionate about community-driven rewilding.
Disney sprinkles its magic on new robot animatronic
Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.
Merlin reveals first images of Legoland Windsor's new Mythica attraction
Merlin Entertainments has revealed the first images of the new multi-million-pound Lego Mythica: World of Mythical Creatures zone at its Legoland Windsor theme park.
Hopkins Architects-designed wildlife sanctuary and visitor centre completed in Sharjah, UAE
Work has been completed on the Khor Kalba Turtle and Wildlife Sanctuary in Sharjah, United Arab Emirates (UAE).
Ravinia Festival's Music Box, designed by BRC Imagination Arts, prepares for full opening
Ravinia Festival, which organises the oldest outdoor music festival in the United States, is preparing for the full opening of its new Music Box experience centre.
West Midland Safari Park launches animal-viewing lodges for overnight guests
West Midland Safari Park in Bewdley, Worcestershire, UK, has launched an "immersive overnight wildlife experience", offering guests the opportunity to view the zoo's animals from the comfort of their beds.
MuseumNext launches digital income summit to help attractions tap into new revenue streams
A new event will offer museums and attractions actionable advice on how they can better use technology to boost their income.
Berlin's new Exile Museum set for 2025 opening
A new museum telling the stories of the people exiled from Germany by the Nazi regime is set to open in Berlin in 2025.
Disney reveals concept designs for upcoming Fantasy Springs at Tokyo DisneySea
Disney has unveiled three videos showing parts of the concept model for Fantasy Springs, a new themed port set to open at Tokyo DisneySea Park in 2023.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07-09 Jun 2021

Renewable Plastics connect 2021

Virtual summit,
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS