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Editor's letter
People power

The pandemic has been hugely disruptive for people working in the attractions sector. A new report highlights operators using creative solutions to rebuild staff joy


Every year, Elizabeth Merritt and her team at the American Alliance of Museums examine changes shaping the sector in their influential TrendsWatch publication.

From augmented reality to Blockchain, this year’s report highlights the forces shaping museums and many are relevant right across the attractions industry.

In our interview in this issue, Merritt says the pandemic has had a major impact on the workforce which has led to stress, burnout and resignations, with a labour exodus hitting the nonprofit sector particularly hard.

Since the world reopened, some employers have been struggling to attract and retain staff and Merritt says it’s not only about pay and benefits – although these are still important – companies must now offer flexible, hybrid work schedules, examine their workplace culture and think creatively if they want to build strong teams.

TrendsWatch highlights organisations taking a more dynamic approach, including Delaware Art Museum, which has broadened its pool of applicants by removing unnecessary requirements from job descriptions, while also recruiting outside the museum sector and the Philbrook Museum of Art, which has partnered with recruitment initiative Tulsa Remote to provide cultural incentives for workers to relocate.

California historic house, Filoli, focused on pay when staff turnover soared to 50 per cent, prompting managers to make a living wage the base remuneration for all positions and increasing revenue in a variety of ways to support these higher salaries. Following the change, Filoli reports that turnover staff dropped down to eight per cent.

All these examples show how attractions can make small changes that make a big difference to the people charged with the duty of delivering the customer experience.

TrendWatch also considers the power of tech and its role in developing teams, suggesting the creation of staff development plans for digital literacy – another example of career development.

You only have to look at this edition of Attractions Management, which considers empathetic robots (p26), tech green space (p30), eco-tech (p31), immersive art, eye tracking (p86), deepfake (p88) and digital worlds (p40) to appreciate that it’s to the advantage of both employer and employee for training in digital to be a fundamental part of the mix.

Magali Robathan, editor [email protected]

COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
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08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
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Get Attractions Management digital magazine FREE
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Editor's letter
People power

The pandemic has been hugely disruptive for people working in the attractions sector. A new report highlights operators using creative solutions to rebuild staff joy


Every year, Elizabeth Merritt and her team at the American Alliance of Museums examine changes shaping the sector in their influential TrendsWatch publication.

From augmented reality to Blockchain, this year’s report highlights the forces shaping museums and many are relevant right across the attractions industry.

In our interview in this issue, Merritt says the pandemic has had a major impact on the workforce which has led to stress, burnout and resignations, with a labour exodus hitting the nonprofit sector particularly hard.

Since the world reopened, some employers have been struggling to attract and retain staff and Merritt says it’s not only about pay and benefits – although these are still important – companies must now offer flexible, hybrid work schedules, examine their workplace culture and think creatively if they want to build strong teams.

TrendsWatch highlights organisations taking a more dynamic approach, including Delaware Art Museum, which has broadened its pool of applicants by removing unnecessary requirements from job descriptions, while also recruiting outside the museum sector and the Philbrook Museum of Art, which has partnered with recruitment initiative Tulsa Remote to provide cultural incentives for workers to relocate.

California historic house, Filoli, focused on pay when staff turnover soared to 50 per cent, prompting managers to make a living wage the base remuneration for all positions and increasing revenue in a variety of ways to support these higher salaries. Following the change, Filoli reports that turnover staff dropped down to eight per cent.

All these examples show how attractions can make small changes that make a big difference to the people charged with the duty of delivering the customer experience.

TrendWatch also considers the power of tech and its role in developing teams, suggesting the creation of staff development plans for digital literacy – another example of career development.

You only have to look at this edition of Attractions Management, which considers empathetic robots (p26), tech green space (p30), eco-tech (p31), immersive art, eye tracking (p86), deepfake (p88) and digital worlds (p40) to appreciate that it’s to the advantage of both employer and employee for training in digital to be a fundamental part of the mix.

Magali Robathan, editor [email protected]

LATEST NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
Elvis Presley Live is rolling out globally
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.
Carmel Lewis takes top spot at BRC
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.
Perth Museum to launch at Easter with rare Jacobite objects
Opening over Easter weekend in March 2024 after a £26.5m redevelopment project, Perth Museum will tell the story of Perth – Scotland’s first capital.
'World's largest' indoor ski centre slated to open in 2025
Huafa Snow World, a 131-hectare entertainment destination in Shenzhen, China, designed by architecture firm, 10 Design is slated to open in 2025.
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Global wellbeing organisation Therme Group has announced the location of its first Asia Pacific project. The upcoming resort will open in South Korea’s Incheon City as part of its Golden Harbor development.
+ More news   
 
COMPANY PROFILES
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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