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Visitor centre
Fish tale

Inspired by shimmering fish scales and housing exhibition and event spaces, a private cinema and a rooftop terrace, this floating visitor centre aims to explore more sustainable ways of feeding the planet


A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”

FAST FACTS

Project: Salmon Eye

Client: Eide Fjordbruk, Hålandsdalen, Norway

Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway

Architecture and experience design: Kvorning Design, Denmark

AV: Creative Technology Norway

Contractor AS: Fluctus, Norway

Fabrication: Marketex Marine, Estonia

Project period: 2019-2022

DATA

Double-curved ellipsoid structure

Height: 14,55 m spanning 4 levels (above and below the water)

Area: 1,000.6 square meters

Weight: 1,256 tons

Location: Located above 300m depth, designed and built to withstand over 4m waves

Access: Guided visits by electric boats from Rosendal, Norway.

Photo: Anders Hjerming

Arne Kvorning of Kvorning Design designed the new visitor centre

The cladding of the Kvorning-designed visitor centre was inspired by fish scales Credit: Photo: Rasmus Jurkatam
Credit: Photo: Kvorning Design
Credit: Photo: Kvorning Design
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Visitor centre
Fish tale

Inspired by shimmering fish scales and housing exhibition and event spaces, a private cinema and a rooftop terrace, this floating visitor centre aims to explore more sustainable ways of feeding the planet


A new floating visitor centre and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood. Called Salmon Eye, the aquaculture centre is located in Norway’s Hardangerfjord, just outside the town of Rosendal.

Created by Kvorning Design, the project was conceived and financed by Sondre Eide, the CEO of third-generation salmon farming business Eide Fjordbruk.

A world-class visitor and learning centre, Salmon Eye aims to highlight the impact of aquaculture and its production techniques. The centre is intended to be a leading forum for learning, teaching and holding open discussions about the future of fish farming.

The aim is to build and evolve toward creating highly sustainable means of aquaculture practices.

Measuring 1,000sq m and with a height of 14,55m, the interior space spans four levels. The exterior design of the centre mimics the shiny, silvery skin of salmon and the shape takes after the fish’s eye – which means it can be seen from miles away.

Arne Kvorning, CEO of Kvorning Design – and mastermind of the architectural design of the pavilion – said: “Salmon Eye will become an international design icon for Eide Fjordbruk and revolutionise sustainable aquaculture in the future.

“I’m convinced the floating aquaculture visitor attraction and art installation will set new standards for sustainable aquaculture in every aspect.

“I’m thrilled to see how the initial ideas have emerged intact – from design, interaction, research and technology to the realisation of the immersive experience.

“Salmon Eye looks completely like our early visuals. It has been fantastic to design the floating pavilion together with such a trusting, ambitious and visionary entrepreneur like Sondre Eide, the Eide family, and the dedicated team at Eide Fjordbruk who believed in the idea and envisioned its full potential from the very beginning three years ago.”

FAST FACTS

Project: Salmon Eye

Client: Eide Fjordbruk, Hålandsdalen, Norway

Location: Hardangerfjord at Hågardsneset just outside Rosendal, Norway

Architecture and experience design: Kvorning Design, Denmark

AV: Creative Technology Norway

Contractor AS: Fluctus, Norway

Fabrication: Marketex Marine, Estonia

Project period: 2019-2022

DATA

Double-curved ellipsoid structure

Height: 14,55 m spanning 4 levels (above and below the water)

Area: 1,000.6 square meters

Weight: 1,256 tons

Location: Located above 300m depth, designed and built to withstand over 4m waves

Access: Guided visits by electric boats from Rosendal, Norway.

Photo: Anders Hjerming

Arne Kvorning of Kvorning Design designed the new visitor centre

The cladding of the Kvorning-designed visitor centre was inspired by fish scales Credit: Photo: Rasmus Jurkatam
Credit: Photo: Kvorning Design
Credit: Photo: Kvorning Design
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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iPlayCo was established in 1999. [more...]
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How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
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Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

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Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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