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Cassie Poland and Ollie Smith

"We spent our childhood here"


Brother and sister team Cassie Poland and Ollie Smith have taken charge at Drusillas Park in Sussex, UK, after a childhood spent toddling around the theme park owned by their parents.

Smith and Poland have been appointed joint managing directors at Drusillas, which was acquired by their parents Laurence and Christine Smith in 1997. Cassie Poland started her career at Drusillas in the retail and warehouse team, then spent time in the education department, before heading up the marketing department for six years. When Christine Smith retired in December 2018, Poland assumed the role of joint deputy managing director.

“I feel privileged to be doing a job I love and am thankful I get to work closely with my family,” said Poland. “I’ve worked across many departments within the park and feel that’s given me a fantastic understanding of the business. I’m very excited about the future of Drusillas and will continue to work hard to ensure it remains a place where families can create magical fun-filled memories together.”

Ollie Smith first joined the team in 2009, working in the zoo, before joining the Playland team in 2010, returning from university to run the marketing department as maternity cover, and taking up directorship in 2020.

“It’s been fantastic to return to the park where I spent my childhood,” said Smith. “We have some very exciting plans in the pipeline.”

Resigning from his role as managing director, Laurence Smith said: “Since we reopened in May 2021, Cassie and Ollie have effectively been running Drusillas. My role has deliberately changed, and the next step is for me to give myself a new title of chair. They’ve done a great job in difficult circumstances over the last year. I’ll still be working on a part time basis – I don’t want the gold watch quite yet!”

Recent developments at Drusillas include the opening of sensory attraction Spark, renovation of the park’s under fives’ play area, migration to a new ticketing system, a new naturalistic animal enclosure, and the upcoming opening of The Rainforest Adventure attraction.

Cassie and Ollie enjoyed a childhood at the park Credit: Drusillas Zoo Park
Laurence and Christine Smith have now stepped down as managing directors Credit: Drusillas Zoo Park
Drusillas’ attractions are aimed at children aged between 2 and 10 Credit: Drusillas Zoo Park
Rides include the Rainforest Carousel, Flying Cheetahs and Hippopotobus (pictured) Credit: Drusillas Zoo Park
Drusillas Park offers a range of ‘Animal Close Encounter Experiences’ Credit: Drusillas Zoo Park
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Jobs    News   Products   Magazine
People
Cassie Poland and Ollie Smith

"We spent our childhood here"


Brother and sister team Cassie Poland and Ollie Smith have taken charge at Drusillas Park in Sussex, UK, after a childhood spent toddling around the theme park owned by their parents.

Smith and Poland have been appointed joint managing directors at Drusillas, which was acquired by their parents Laurence and Christine Smith in 1997. Cassie Poland started her career at Drusillas in the retail and warehouse team, then spent time in the education department, before heading up the marketing department for six years. When Christine Smith retired in December 2018, Poland assumed the role of joint deputy managing director.

“I feel privileged to be doing a job I love and am thankful I get to work closely with my family,” said Poland. “I’ve worked across many departments within the park and feel that’s given me a fantastic understanding of the business. I’m very excited about the future of Drusillas and will continue to work hard to ensure it remains a place where families can create magical fun-filled memories together.”

Ollie Smith first joined the team in 2009, working in the zoo, before joining the Playland team in 2010, returning from university to run the marketing department as maternity cover, and taking up directorship in 2020.

“It’s been fantastic to return to the park where I spent my childhood,” said Smith. “We have some very exciting plans in the pipeline.”

Resigning from his role as managing director, Laurence Smith said: “Since we reopened in May 2021, Cassie and Ollie have effectively been running Drusillas. My role has deliberately changed, and the next step is for me to give myself a new title of chair. They’ve done a great job in difficult circumstances over the last year. I’ll still be working on a part time basis – I don’t want the gold watch quite yet!”

Recent developments at Drusillas include the opening of sensory attraction Spark, renovation of the park’s under fives’ play area, migration to a new ticketing system, a new naturalistic animal enclosure, and the upcoming opening of The Rainforest Adventure attraction.

Cassie and Ollie enjoyed a childhood at the park Credit: Drusillas Zoo Park
Laurence and Christine Smith have now stepped down as managing directors Credit: Drusillas Zoo Park
Drusillas’ attractions are aimed at children aged between 2 and 10 Credit: Drusillas Zoo Park
Rides include the Rainforest Carousel, Flying Cheetahs and Hippopotobus (pictured) Credit: Drusillas Zoo Park
Drusillas Park offers a range of ‘Animal Close Encounter Experiences’ Credit: Drusillas Zoo Park
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Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
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CATALOGUE GALLERY
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DIRECTORY
+ More directory  
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03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
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