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AM People
Daniel Hemsley

We’re excited about coming back to our roots, while using everything we’ve learned during the pandemic


Immersive entertainment company, Swamp Motel, is set to launch The Drop, a new live experience that follows on from the success of the company’s Isklander trilogy, which was created during lockdown.

Swamp Motel’s first live experience since 2019, The Drop will be staged in an office block in central London and will invite audiences into a lift encountering: “A heart-racing thriller in which they have to work out what’s going on within four small walls.” It will be followed by an interactive film, also named The Drop. A flavour of what to expect can be found at: www.attractionsmanagement.com/thedrop

“The Drop is at the intersection of digital technology and physical experience,” Swamp Motel MD, Daniel Hemsley, tells Attractions Management. "We’re really excited about coming back to our roots with a physical live experience, but also bringing everything we’ve learned during the pandemic to it in terms of the different ways you can use technology.

“We’re looking forward to taking the techniques we’ve learned during the pandemic so far, from a storytelling perspective, into the physical world and inviting audiences to experience a story that’s going to be a hybrid in two senses: you come to see and experience the show in person, but the story is bigger than the things around you in the space – you can access it from your phone or from a terminal and that influences what you’re experiencing. There’ll also be an online version of the story.

“Historically, when we’ve worked with brands, we’ve built really rich experiences that might only be seen by hundreds of people, but since the start of the pandemic, we’ve had 65,000 people experiencing our online games all over the world – we don’t want to lose that accessibility.”

Swamp Motel was launched in 2017 by Ollie Jones and Clem Garritty, born of a desire to see “imaginative, daring brands tell their stories through immersive experiences – thrilling their audiences in the same way theatre does.” High profile projects included the creation of an immersive Art Deco ‘Bombay Noir thriller’ for the launch of restaurant brand Dishoom’s flagship in Kensington, London; an immersive dining train experience for Bombay Sapphire; and the construction of a zombie-infested police station for the launch of Capcom’s Resident Evil 2 remake.

During the UK’s first lockdown in 2020, the company created Plymouth Point, an online immersive escape room that proved hugely popular with the public. The 90-minute experience invited guests to act as detectives, searching the internet and hacking into people’s social media accounts for clues to solve the mystery of the disappearance of a young woman.

“Early in the pandemic, we could see that live theatre and entertainment was not going to happen for a while,” said Hemsley. “We saw and understood that audiences were gathering online, and we knew that people needed entertainment and escapism more than ever. We asked ourselves: could we deliver an immersive experience through a laptop and what would it take to do that?

“For us, successfully immersing you in a story means surprising you, hopefully shocking you in a positive way, subverting your expectations. It’s about trying to build a story world that feels bigger than the ‘room’ or space you’re currently in, but the story should feel as though it’s happening to you and your group, and you should have the agency to move through it.

“In understanding that the internet was the new venue, we realised that there were a lot of creative opportunities that meant the story could go into some really interesting directions, and we could really make it feel as though it was happening to you and your group in real time.”

More: www.attractionsmanagement.com/swamp

• Swamp Motel has optioned the film and tv rights to the Isklander trilogy from Gaumont

The Isklander trilogy of online immersive mystery games was relaunched in July 2021 Credit: photo: Swamp Motel
Ollie Jones (left) and Clem Garritty formed Swamp Motel in 2017 to tell immersive stories Credit: photo: Swamp Motel
The Kindling Hour is one of the three Isklander trilogy games Credit: photo: Dominic Monahan
Plymouth Point is one of the three Isklander trilogy games Credit: photo: Matt Hass
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Jobs    News   Products   Magazine
AM People
Daniel Hemsley

We’re excited about coming back to our roots, while using everything we’ve learned during the pandemic


Immersive entertainment company, Swamp Motel, is set to launch The Drop, a new live experience that follows on from the success of the company’s Isklander trilogy, which was created during lockdown.

Swamp Motel’s first live experience since 2019, The Drop will be staged in an office block in central London and will invite audiences into a lift encountering: “A heart-racing thriller in which they have to work out what’s going on within four small walls.” It will be followed by an interactive film, also named The Drop. A flavour of what to expect can be found at: www.attractionsmanagement.com/thedrop

“The Drop is at the intersection of digital technology and physical experience,” Swamp Motel MD, Daniel Hemsley, tells Attractions Management. "We’re really excited about coming back to our roots with a physical live experience, but also bringing everything we’ve learned during the pandemic to it in terms of the different ways you can use technology.

“We’re looking forward to taking the techniques we’ve learned during the pandemic so far, from a storytelling perspective, into the physical world and inviting audiences to experience a story that’s going to be a hybrid in two senses: you come to see and experience the show in person, but the story is bigger than the things around you in the space – you can access it from your phone or from a terminal and that influences what you’re experiencing. There’ll also be an online version of the story.

“Historically, when we’ve worked with brands, we’ve built really rich experiences that might only be seen by hundreds of people, but since the start of the pandemic, we’ve had 65,000 people experiencing our online games all over the world – we don’t want to lose that accessibility.”

Swamp Motel was launched in 2017 by Ollie Jones and Clem Garritty, born of a desire to see “imaginative, daring brands tell their stories through immersive experiences – thrilling their audiences in the same way theatre does.” High profile projects included the creation of an immersive Art Deco ‘Bombay Noir thriller’ for the launch of restaurant brand Dishoom’s flagship in Kensington, London; an immersive dining train experience for Bombay Sapphire; and the construction of a zombie-infested police station for the launch of Capcom’s Resident Evil 2 remake.

During the UK’s first lockdown in 2020, the company created Plymouth Point, an online immersive escape room that proved hugely popular with the public. The 90-minute experience invited guests to act as detectives, searching the internet and hacking into people’s social media accounts for clues to solve the mystery of the disappearance of a young woman.

“Early in the pandemic, we could see that live theatre and entertainment was not going to happen for a while,” said Hemsley. “We saw and understood that audiences were gathering online, and we knew that people needed entertainment and escapism more than ever. We asked ourselves: could we deliver an immersive experience through a laptop and what would it take to do that?

“For us, successfully immersing you in a story means surprising you, hopefully shocking you in a positive way, subverting your expectations. It’s about trying to build a story world that feels bigger than the ‘room’ or space you’re currently in, but the story should feel as though it’s happening to you and your group, and you should have the agency to move through it.

“In understanding that the internet was the new venue, we realised that there were a lot of creative opportunities that meant the story could go into some really interesting directions, and we could really make it feel as though it was happening to you and your group in real time.”

More: www.attractionsmanagement.com/swamp

• Swamp Motel has optioned the film and tv rights to the Isklander trilogy from Gaumont

The Isklander trilogy of online immersive mystery games was relaunched in July 2021 Credit: photo: Swamp Motel
Ollie Jones (left) and Clem Garritty formed Swamp Motel in 2017 to tell immersive stories Credit: photo: Swamp Motel
The Kindling Hour is one of the three Isklander trilogy games Credit: photo: Dominic Monahan
Plymouth Point is one of the three Isklander trilogy games Credit: photo: Matt Hass
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WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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TOR Systems have been in this business since 1981. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


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