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Michel Linet-Frion

"The older I get, the more I hate anything fake. My strongest driver is a quest for authenticity"


After more than 30 years in the leisure and attractions industry working for Walt Disney Imagineering, Pierre & Vacances-Center Parcs, Grévin & Cie and Compagnie des Alpes, architect, designer and concept innovator Michel Linet-Frion has launched his own global consultancy firm.

Studio Concepts and Innovations provides consultancy and design services for eco friendly and storyline-led family leisure destinations and resorts.

“I’ve been intensively involved in designing world class attractions that create long lasting emotions and memories for many years,” Linet-Frion told Attractions Management. ”My main aim is to trigger imagination – I want to make people happy, to give them the opportunity to disconnect from their daily life and reconnect with those they’ve chosen to visit our destinations with.

“Nature is part of my signature philosophy; we care for her, she cares for us.”

GOING IT ALONE
With his new venture, Linet-Frion says he will use his expertise to help clients create memorable and original experiences.

“From the initial concept to the opening day, I can support developers at each stage of the process, providing the advice and expertise necessary to transform their visions and dreams into destinations,” he said. “I will make it simple for them, allowing them to focus on the big picture while I stay focused on the details.”

“To accomplish this, I’m assembling and partnering up with leading worldwide specialists in all fields to make sure all ‘our’ creations become success stories.”

THE DISNEY YEARS
After training as an architect, Linet-Frion deviated from classic architecture early on in his career when he joined Disney to help translate its concept for the European market. After eight years as a Disney Imagineer, he left for Parc Asterix, where he was in charge of developing concepts and masterplans for newly-acquired family entertainment sites.

A range of other projects followed, including the reinvention of the St Malo Aquarium, the design of the award-winning Nautibus underwater ride and the Grévin wax Museum.

In 2006 he joined Pierre & Vacances-Center Parcs, where he worked as creative director, developing new sites and innovations for the company.

After working for Center Parcs for almost 15 years, Linet-Frion said he’s ready for a change. “I’m not past-orientated; I like the future. I’m ready for the next new adventures and surprising encounters,” he explained.

AREAS OF EXPERTISE
Studio Concepts and Innovations provides consultancy and design services for eco friendly and storyline-led family leisure destinations and resorts. “Indoor waterparks and wellness centers are among my favourite specialties,” said Linet-Frion. “Family Fun Centers are also what I enjoy putting together because I like to surprise and go beyond the expectations of those that will come and enjoy them.”

LOOKING AHEAD
“My dream project is always the next one,” Linet-Frion said. “I’ve acquired a lot of expertise, allowing me to free up my imagination.

“My international experience and never-ending desire for travel and discovery have given me deep insight into a wide variety of local cultures and atmospheres around the world. This diversity of experiences led me to a very specific, blended approach to the guest experience: staging it based on storytelling and authenticity above all.

“The older I get, the more I hate anything fake. I hate fake people. I hate fake plants. I hate fake political situations,” Linet-Frion concluded.

“My strongest driver in all I do is a quest for authenticity.”

Linet-Frion worked with brand architects Dan Pearlman on the concept design for Center Parcs Allgäu’s Family Action factory in Germany Credit: illustration: Dan Pearlman
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27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
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Jobs    News   Products   Magazine
People
Michel Linet-Frion

"The older I get, the more I hate anything fake. My strongest driver is a quest for authenticity"


After more than 30 years in the leisure and attractions industry working for Walt Disney Imagineering, Pierre & Vacances-Center Parcs, Grévin & Cie and Compagnie des Alpes, architect, designer and concept innovator Michel Linet-Frion has launched his own global consultancy firm.

Studio Concepts and Innovations provides consultancy and design services for eco friendly and storyline-led family leisure destinations and resorts.

“I’ve been intensively involved in designing world class attractions that create long lasting emotions and memories for many years,” Linet-Frion told Attractions Management. ”My main aim is to trigger imagination – I want to make people happy, to give them the opportunity to disconnect from their daily life and reconnect with those they’ve chosen to visit our destinations with.

“Nature is part of my signature philosophy; we care for her, she cares for us.”

GOING IT ALONE
With his new venture, Linet-Frion says he will use his expertise to help clients create memorable and original experiences.

“From the initial concept to the opening day, I can support developers at each stage of the process, providing the advice and expertise necessary to transform their visions and dreams into destinations,” he said. “I will make it simple for them, allowing them to focus on the big picture while I stay focused on the details.”

“To accomplish this, I’m assembling and partnering up with leading worldwide specialists in all fields to make sure all ‘our’ creations become success stories.”

THE DISNEY YEARS
After training as an architect, Linet-Frion deviated from classic architecture early on in his career when he joined Disney to help translate its concept for the European market. After eight years as a Disney Imagineer, he left for Parc Asterix, where he was in charge of developing concepts and masterplans for newly-acquired family entertainment sites.

A range of other projects followed, including the reinvention of the St Malo Aquarium, the design of the award-winning Nautibus underwater ride and the Grévin wax Museum.

In 2006 he joined Pierre & Vacances-Center Parcs, where he worked as creative director, developing new sites and innovations for the company.

After working for Center Parcs for almost 15 years, Linet-Frion said he’s ready for a change. “I’m not past-orientated; I like the future. I’m ready for the next new adventures and surprising encounters,” he explained.

AREAS OF EXPERTISE
Studio Concepts and Innovations provides consultancy and design services for eco friendly and storyline-led family leisure destinations and resorts. “Indoor waterparks and wellness centers are among my favourite specialties,” said Linet-Frion. “Family Fun Centers are also what I enjoy putting together because I like to surprise and go beyond the expectations of those that will come and enjoy them.”

LOOKING AHEAD
“My dream project is always the next one,” Linet-Frion said. “I’ve acquired a lot of expertise, allowing me to free up my imagination.

“My international experience and never-ending desire for travel and discovery have given me deep insight into a wide variety of local cultures and atmospheres around the world. This diversity of experiences led me to a very specific, blended approach to the guest experience: staging it based on storytelling and authenticity above all.

“The older I get, the more I hate anything fake. I hate fake people. I hate fake plants. I hate fake political situations,” Linet-Frion concluded.

“My strongest driver in all I do is a quest for authenticity.”

Linet-Frion worked with brand architects Dan Pearlman on the concept design for Center Parcs Allgäu’s Family Action factory in Germany Credit: illustration: Dan Pearlman
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COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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