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Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

COMPANY PROFILES
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Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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iPlayCo was established in 1999. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
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FEATURED SUPPLIER

Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK. [more...]
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01-07 Dec 2022

World Leisure Congress 2022

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Jobs    News   Products   Magazine
Editor's letter
Fighting for our future

We must unite and support industry leaders to lobby for the emergency funding our sectors need to shield us from the worst impacts of the coronavirus pandemic

By Liz Terry | Published in Attractions Management 2020 issue 1


As we slither down the pyramid of Maslow’s famous hierarchy of needs, from the peaks of self-actualisation and the joys of creativity, spontaneity and self-fulfillment, to a focus on survival – food, shelter, water – questions hover in the air around the shape the industry will be in once we come crawling out of the other side of the pandemic.

Attractions represent one of the pinnacles of human existence, celebrating as they do our history, knowledge and culture and offering time to reflect or celebrate, to learn or to enjoy carefree time with loved ones.

But we are on the front line in the pandemic, stripped of revenue streams by the shutdowns and with no other substantial sources of income to replace this vital funding.

With such heavy infrastructure costs, many attractions may not survive. If they close, we will not only lose beloved places, but also precious people with rare and valuable skills, as teams scatter.

A world with fewer attractions and culture would be a lesser place and so we must fight and work together to keep our industry afloat in whatever ways we can.

This means powerful leadership to lobby governments to give the financial support the industry needs and calls for them to make charitable giving more tax-efficient to attract funds from high net worth individuals.

In the UK, Bernard Donoghue, director of the Association of Leading Visitor Attractions, has been leading the charge in partnership with industry body, The Museums Association. They have identified a partial solution and are working to prise £120m from the government to rescue the sector from the worst of the damage.

This had been ringfenced for a Festival of Culture in 2022, but as Donoghue told the Guardian, if we don’t support the sector now, there will be no culture to celebrate.

In the US, the Alliance of American Museums is seeking US$4 billion in coronavirus relief from the government for emergency assistance up to June. The amount gives an indication of the scale of the challenge: AMM says museums in the US are losing US$33m a day, and that’s not counting the impact on the private sector.

We must preserve the heart of what we do in the best ways we can, so we’re in a position to rebuild when the time comes. This is the time for our trade associations to stand up for the sector. We must back them to the hilt.

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W5 Science Centre in Belfast, Northern Ireland, has re-opened to the public following a £4.5m redevelopment project which has added a number of new exhibits and galleries.
Eden Project partners with Grimshaw to create pavilion and drone show at COP26
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Ad Gefrin attraction will celebrate '20th century’s most remarkable archaeological finds'
A new £10.4m cultural visitor experience, bringing to life what has been dubbed as one of the 20th century’s most remarkable archaeological finds, will open to the public in late 2022.
UK Budget 2021: Business rates cut by half for health clubs, leisure and hospitality
Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
+ More profiles  
FEATURED SUPPLIER

Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
Willen Lake is Milton Keynes’ most popular park and is home to a host of watersports and activities for the whole family. It has more than a million visitors a year, drawing people from all over the UK. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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