Profile - David Rosenberg | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
Profile
David Rosenberg

David Rosenberg / Outgoing IAAPA chair

By Tom Anstey | Published in Attractions Management 2019 issue 4


Taking up the chairship during IAAPA’s centenary year, David Rosenberg is the first IAAPA member to lead the organisation from the zoos and aquariums sector. During his year as chair, Rosenberg set his sights on sustainability. He looks back and tells us what’s next for incoming chair, Amanda Thompson.

How have you found your year as IAAPA chair?
2019 has been very busy and exciting. IAAPA is about making connections with each other and I was very fortunate this year to have the opportunity to meet and connect with so many outstanding industry professionals all around the world. No matter where we were, I was constantly struck by the passion and depth of commitment everyone has for their facilities and organisations. I often felt I was with people who had found their “true calling”. It was inspiring.

You highlighted sustainability as a key thing for you to address during your year as IAAPA chair. What progress has been made on that front?
I’ve continued to be a part of the industry-based, global conversations about embracing sustainability. Clearly, corporate social responsibility (CSR) is more than a buzzword – it has made its way into more business plans than ever before. Industry-wide, more and more of us recognise that a commitment to sustainability is about more than just embracing green initiatives – it’s about meeting our guests’ growing expectations that we not only continue to be fun places to visit, but also an industry-wide force for good.

What else have you achieved during your time as chair?
This year hasn’t been about my accomplishments, it’s been about everyone coming together to continue to serve the global attractions industry. The incredible IAAPA Board of Directors, supported by our team, all worked together to accomplish so much. This year’s Expos grew in both scope and attendance; and IAAPA launched many new important member benefits, services and events, all with the goal to help members become more connected to the association and each other.

I’m proud to have served on the Sustainability Task Force this year. The work is just beginning, and I’m excited that the Board of Directors approved our request to make this group an ongoing committee so that this important topic will remain a key focus for IAAPA.

How has the attractions industry changed over the last year?
I think the key word for us is ‘growth’. The industry continues to grow and expand, especially into new markets and emerging markets like the Middle East and Asia. At the same time, public expectations of the attractions industry continue to evolve. We’ve been keeping a close eye on the changing perception of animals in professional care and how that may impact attractions with animals. And of course technology continues to evolve rapidly and our manufacturers and suppliers are keeping the pace by introducing new products that we could not even have imagined just a few years ago.

Have you seen any particular areas of growth?
I’m really intrigued and struck by how important immersive experiences have become, and how they can change the expectations of our visitors. A strong intellectual property (IP) connection is the central premise for many of these experiences, demonstrating that brand affinity for certain pop culture franchises remains stronger – and more important to attractions – than ever.

What trends are emerging in the attractions industry?
For years the industry has talked about creating immersive attractions and experiences and I think we see that now more than ever. New lands and themed areas transport guests to different times and places. The full story is told as guests journey through retail areas, or stop for food and beverage. Theming, imagination, innovation, technology and storytelling are all coming together in new ways.

What are the strengths and weaknesses you see in the industry?
The global attractions industry’s greatest strengths are the people and the teams who all come together to create fun for millions of guests. The creativity and passion that unites and drives our industry truly sets us apart. Being in the business of creating fun helps drive this passion and the forward momentum of our industry.

IAAPA serves the attractions industry, and one of the best ways industry professionals as individuals, as well as team leaders, can continue to learn and grow is by connecting further with this organisation. I am often surprised to learn IAAPA members do not take full advantage of the many benefits on offer. The association is about much more than trade shows – it’s a source of networking, education, government relations and so much more.

What needs to be addressed in the industry?
The shift in guest expectations, particularly from the millennial generation, is having many ripple effects on our industry. It’s important we understand that these expectations are changing and that we’re able to react and adjust in a timely manner. We must strive to be proactive by understanding guest behaviour, needs and expectations and understand how to design, create and enhance our facilities to meet these needs.

I am also proud to say the focus on safety and security remains at the forefront of everything we do. IAAPA continues to bring together the industry and share best practices so we can learn from each other and continue to provide safe experiences for our guests and our employees.

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
Profile
David Rosenberg

David Rosenberg / Outgoing IAAPA chair

By Tom Anstey | Published in Attractions Management 2019 issue 4


Taking up the chairship during IAAPA’s centenary year, David Rosenberg is the first IAAPA member to lead the organisation from the zoos and aquariums sector. During his year as chair, Rosenberg set his sights on sustainability. He looks back and tells us what’s next for incoming chair, Amanda Thompson.

How have you found your year as IAAPA chair?
2019 has been very busy and exciting. IAAPA is about making connections with each other and I was very fortunate this year to have the opportunity to meet and connect with so many outstanding industry professionals all around the world. No matter where we were, I was constantly struck by the passion and depth of commitment everyone has for their facilities and organisations. I often felt I was with people who had found their “true calling”. It was inspiring.

You highlighted sustainability as a key thing for you to address during your year as IAAPA chair. What progress has been made on that front?
I’ve continued to be a part of the industry-based, global conversations about embracing sustainability. Clearly, corporate social responsibility (CSR) is more than a buzzword – it has made its way into more business plans than ever before. Industry-wide, more and more of us recognise that a commitment to sustainability is about more than just embracing green initiatives – it’s about meeting our guests’ growing expectations that we not only continue to be fun places to visit, but also an industry-wide force for good.

What else have you achieved during your time as chair?
This year hasn’t been about my accomplishments, it’s been about everyone coming together to continue to serve the global attractions industry. The incredible IAAPA Board of Directors, supported by our team, all worked together to accomplish so much. This year’s Expos grew in both scope and attendance; and IAAPA launched many new important member benefits, services and events, all with the goal to help members become more connected to the association and each other.

I’m proud to have served on the Sustainability Task Force this year. The work is just beginning, and I’m excited that the Board of Directors approved our request to make this group an ongoing committee so that this important topic will remain a key focus for IAAPA.

How has the attractions industry changed over the last year?
I think the key word for us is ‘growth’. The industry continues to grow and expand, especially into new markets and emerging markets like the Middle East and Asia. At the same time, public expectations of the attractions industry continue to evolve. We’ve been keeping a close eye on the changing perception of animals in professional care and how that may impact attractions with animals. And of course technology continues to evolve rapidly and our manufacturers and suppliers are keeping the pace by introducing new products that we could not even have imagined just a few years ago.

Have you seen any particular areas of growth?
I’m really intrigued and struck by how important immersive experiences have become, and how they can change the expectations of our visitors. A strong intellectual property (IP) connection is the central premise for many of these experiences, demonstrating that brand affinity for certain pop culture franchises remains stronger – and more important to attractions – than ever.

What trends are emerging in the attractions industry?
For years the industry has talked about creating immersive attractions and experiences and I think we see that now more than ever. New lands and themed areas transport guests to different times and places. The full story is told as guests journey through retail areas, or stop for food and beverage. Theming, imagination, innovation, technology and storytelling are all coming together in new ways.

What are the strengths and weaknesses you see in the industry?
The global attractions industry’s greatest strengths are the people and the teams who all come together to create fun for millions of guests. The creativity and passion that unites and drives our industry truly sets us apart. Being in the business of creating fun helps drive this passion and the forward momentum of our industry.

IAAPA serves the attractions industry, and one of the best ways industry professionals as individuals, as well as team leaders, can continue to learn and grow is by connecting further with this organisation. I am often surprised to learn IAAPA members do not take full advantage of the many benefits on offer. The association is about much more than trade shows – it’s a source of networking, education, government relations and so much more.

What needs to be addressed in the industry?
The shift in guest expectations, particularly from the millennial generation, is having many ripple effects on our industry. It’s important we understand that these expectations are changing and that we’re able to react and adjust in a timely manner. We must strive to be proactive by understanding guest behaviour, needs and expectations and understand how to design, create and enhance our facilities to meet these needs.

I am also proud to say the focus on safety and security remains at the forefront of everything we do. IAAPA continues to bring together the industry and share best practices so we can learn from each other and continue to provide safe experiences for our guests and our employees.

LATEST NEWS
Therme Group to expand global footprint with waterfront wellbeing resort in Toronto
Global wellbeing organisation, Therme Group, has today announced plans for a CAN$350m (€236.3m, £201.8m, US$280.8m) wellbeing resort in Toronto, Canada, at Ontario Place.
Jorvik's global art project will connect 14 cities
The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Disney World show goes gender-neutral
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.
IAAPA launches 'digital pass' to encourage delegates to take part virtually
IAAPA is offering visitor attractions, museums and theme park industry professionals the opportunity to take part in its annual events – even if they can't make it to the shows in person.
IAAPA joins calls to ease border entry restrictions in the US and to revive tourism sector
IAAPA has joined a range of US travel and tourism trade organisations in calling for the lifting of border entry restrictions and to help revive the visitor flow into the country.
Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
Saudi Arabia's General Entertainment Authority (GEA) has pledged to provide SAR500m (US$133m, €112m, £96m) worth of loans to companies, in order to create new attractions and entertainment projects in the country.
Hong Kong's Ocean Park opens Water World with 27 new outdoor and indoor attractions
Ocean Park has launched a wide range of new water attractions – including Hong Kong's first ever indoor wave pool.
Kengo Kuma-designed Hans Christian Andersen House opens in city of Odense
The new H.C. Andersen House, designed by Japanese architect Kengo Kuma, has opened its doors to visitors in the Danish city of Odense.
Secret Cinema does Bridgerton tie-up with Netflix
Attractions Management understands that immersive entertainment specialist, Secret Cinema, has partnered with streaming giant Netflix to host a Bridgerton ball at a location later this year.
First full-scale franchised Madame Tussauds to open in Budapest during 2022
Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.
Merlin to take Legoland Discovery Centres to Belgium with deal for Brussels site
Merlin Entertainments has revealed plans to open a Legoland Discovery Centre in the Belgian capital city Brussels.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS