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Industry Opinion
Waterparks news


INDUSTRY OPINION
Delivering The Guest Experience
Aleatha Ezra, WWA
Aleatha Ezra

This October, hundreds of waterpark professionals came together for the World Waterpark Association Show at Walt Disney World Resort in Orlando, Florida, US.

This once-a-year show provides a powerful opportunity for many of the water leisure industry’s best and brightest to come together to soak up new ideas, browse hundreds of innovative products and return home with new industry connections.

One of the show’s highlighted speakers was Jessica Bound, a customer experience consultant with The DiJulius Group, who told attendees: “you're in the customer perception business. Their perception is your reality. Your entire team needs to understand the day in the life of a customer in order to serve with true empathy and compassion.”

Bound spoke about how to make a waterpark brand stand out in meaningful ways by turning a mundane transaction into a unique memorable moment for the guest.

“Many people say customer service is common sense, and for the most part they're right. Yet delightful, memorable customer service is so uncommon. You must put standards in place to hold everyone accountable for every experience, every time,” said Bound.

COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-25 Nov 2020

Scotland Reconnect 2020

Virtual Event,
12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
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©Cybertrek 2020
Jobs   News   Products   Magazine
Industry Opinion
Waterparks news


INDUSTRY OPINION
Delivering The Guest Experience
Aleatha Ezra, WWA
Aleatha Ezra

This October, hundreds of waterpark professionals came together for the World Waterpark Association Show at Walt Disney World Resort in Orlando, Florida, US.

This once-a-year show provides a powerful opportunity for many of the water leisure industry’s best and brightest to come together to soak up new ideas, browse hundreds of innovative products and return home with new industry connections.

One of the show’s highlighted speakers was Jessica Bound, a customer experience consultant with The DiJulius Group, who told attendees: “you're in the customer perception business. Their perception is your reality. Your entire team needs to understand the day in the life of a customer in order to serve with true empathy and compassion.”

Bound spoke about how to make a waterpark brand stand out in meaningful ways by turning a mundane transaction into a unique memorable moment for the guest.

“Many people say customer service is common sense, and for the most part they're right. Yet delightful, memorable customer service is so uncommon. You must put standards in place to hold everyone accountable for every experience, every time,” said Bound.

LATEST NEWS
Industry icons Mats Wedin, Tony Baxter and Greg Hale inducted into IAAPA Hall of Fame
Three visitor attraction industry veterans – Tony Baxter, Greg Hale and Mats Wedin – have been inducted into the IAAPA Hall of Fame, regarded as the highest and most prestigious honour in the industry.
Perth's AU$400m Boola Bardip museum opens to the public
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction.
New alliance looks to create themed visitor attractions across Europe
Three specialist companies have joined forces to create new development opportunities for themed attractions in Europe.
Work begins on new indoor water park at Liseberg
Building work has begun on a new year-round, indoor water park at Swedish theme park Liseberg in the city of Gothenburg.
Museum devoted to the history of the US Army opens its doors
A museum telling the story of the US Army has opened in close to Newington, close to Washington, D.C.
We The Curious ready to open its biggest exhibition ever – when Covid measures allow
We The Curious science and arts centre in Bristol, UK, will open the doors to its largest ever exhibition – as soon as the current "Lockdown 2" measures are lifted.
Experience UK and ALES UK merge to create new trade body
Experience UK has completed a merger with ALES UK – the industry body for manufacturers and suppliers working within the visitor attractions and amusements industries.
Hundreds of heritage attractions saved by £103m Covid rescue fund
Hundreds of heritage attractions and organisations in England will share a £103m government rescue fund to help them through the COVID-19 pandemic.
Glenkinchie Distillery attraction opens as part of £185m investment in whisky tourism
LA-based experience design studio, BRC Imagination Arts, is the creative force behind the new Glenkinchie Distillery attraction, which has opened today (29 October 2020) near Edinburgh, Scotland.
First look: Coral conservation centre and visitor attraction will secure the living biodiversity of the world's coral species
Designs have been revealed for the world’s first dedicated coral conservation facility, to be located at the gateway to the Great Barrier Reef in Queensland, Australia.
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.
Heatherwick Studio reveals plans for 'The Cove' on San Francisco waterfront
A new waterfront destination in San Francisco, US, would transform the city's South Beach neighbourhood.
+ More news   
 
COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Nov 2020

Scotland Reconnect 2020

Virtual Event,
12-14 Jan 2021

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS