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Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.
COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
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VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
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Experience the experience – Polin Waterparks & Pool Systems
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DIARY

 

08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
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Jobs   News   Products   Magazine
Industry Opinion
Waterparks news


Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.
LATEST NEWS
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021
New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK.
Thermal project set to ‘redefine city wellbeing’ on track for 2023 opening
Global wellbeing organisation, Therme Group, has confirmed its 28-acre wellbeing project in the UK is on track to begin construction.
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).
Israel's tourism industry begins gradual relaunch – some hotels given green light to open
Hotels and accommodations in Israel with ground floor rooms have been given permission to reopen for business – but only for domestic tourism.
Disney places 100,000 workers on unpaid leave – plans to save US$500m a month
Walt Disney is set to stop paying more than 100,000 of its theme park and hotel workers as the entertainment giant struggles with coronavirus closures.
Future of Canada's oldest aquarium 'under threat' due to coronavirus shutdown
Vancouver Aquarium is in danger of having to close its doors permanently, due to a collapse in revenues brought on by the coronavirus pandemic.
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry
The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
Tourism industry must lead and inspire, says Ken Robinson
Coronavirus is devastating for the tourism and leisure sectors globally. For now, the focus is on business ‘discontinuity’, the impact of the pandemic on our employees and their families, whether and how companies will survive and when the viable resumption of activity will be possible.
National Geographic Museum creates virtual tour of Jane Goodall exhibition during lockdown
The National Geographic Museum in Washington DC, US, has developed its first ever virtual tour of an exhibition, offering the public the opportunity "visit" even while the institution remains shut due to the coronavirus pandemic.
CAVU Designwerks appoints Nathan Jones as chief operating officer
Nathan Jones has been appointed to the newly-created role of chief operating officer at CAVU Designwerks.
Longleat's Lord Bath dies from COVID-19
The attractions industry has lost one of its personalities with the passing of Lord Bath, the owner of Longleat Safari Park in the UK, who died on Saturday 4 April aged 87 after contracting the coronavirus.
+ More news   
 
COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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