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Industry Opinion
Waterparks news


Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.
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DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
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Jobs   News   Products   Magazine
Industry Opinion
Waterparks news


Reinvestment leads to stability
Aleatha Ezra, WWA
Aleatha Ezra, WWA
At the end of every season, most operators feel the need to measure the success and health of their business against other leisure entertainment businesses in their market and against the larger amusement and water leisure industry as a whole. This allows management to quantify whether certain increases or declines in attendance or revenue are linked to a larger trend that might not be within the control of the business. According to PGAV Destinations latest Voice of the Visitor: Outlook on the Attractions Industry report, people are "travelling less frequently and returning to the same attractions less," driven by their desire to spend their dollars on a new experience where they can create new memories. The most recent TEA/AECOM Theme Index (see p46), one of the strengths of the European leisure market is the longevity of so many of the most popular attractions. Of course, market maturity can run counter to the report, with waterparks and theme parks that have been around for a number of years losing their feeling of newness for the consumer. This is where regular reinvestment comes into focus. Keeping abreast of these reports helps an operator plan for improvements or additions before the start of the next season to keep the business stable and growing.
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Visits to leading UK attractions fell by 70 per cent in 2020
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.
Warner Bros will tap into Japan's 'intense fandom' when Harry Potter tour opens in 2023
In August 2020, Warner Bros announced plans to open a Harry Potter Studio Tour in Japan – the second such attraction following the hugely popular studio experience in London, UK.
Christian Lachel appointed chief creative officer at BRC Imagination Arts
Global design and production agency BRC Imagination Arts has appointed Christian Lachel as chief creative officer, taking over the role from BRC founder Bob Rogers.
Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong
Construction work has been completed on the M+ museum building in Hong Kong, ahead of its grand opening later this year.
First images revealed of David Walliams' Gangsta Granny ride at Alton Towers
Merlin Entertainments has revealed images of the new Gangsta Granny: The Ride at its Alton Towers theme park in Staffordshire, UK.
International design challenge offers US$20k prize
A new international design challenge has been launched this month, inviting freelance designers in the themed entertainment to pitch their concepts for the next immersive, story-based experience.
'Oscars Museum' to host programme of virtual events ahead of September 2021 opening
The Academy Museum of Motion Pictures in Los Angeles has announced a busy programme of virtual events ahead of its grand opening later this year.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS