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Editor's letter
Sustainable travel

Attractions and tourism are important parts of many global economies. They need the full support of government departments, with joined up thinking to avoid conflicting priorities which undermine sustainability

By Liz Terry | Published in Attractions Management 2019 issue 2


Having efficient transport links is one of the biggest determinants of the success of an attraction – second only to having good weather. If people can’t get there, it won’t thrive.

As well as ensuring we position attractions in locations with great transport links, we must have a strong eye for sustainability and encourage people to travel by train.

This thought was going through my mind recently when I spotted a public information poster at my local railway station shouting “Do not travel this bank holiday 24th-25th August 2019.” It went on to say, “We’re starting work to improve services...and we strongly recommend customers do not travel by train on these days.”

The advert was sponsored by ‘The UK Government’ and also by six major train operators.

What were they thinking? Bank holidays are some of the most important times of year for families and friends to visit attractions. Discouraging them from doing so, and doing so sustainably, is bad for attractions, bad for tourism, bad for consumers and bad for the environment.

At the same time as attractions in the northern hemisphere are ramping up summer holiday promotions and government tourism departments are promoting travel and attractions visits, this counterforce is marketing against them, and doing so using tax-payer-funded marketing.

The scenario isn’t confined to the UK. As a global publisher, we get reports of a lack of joined-up thinking from all over the globe, with a range of government departments simply not communicating when it comes to policy which impacts the tourism and attractions industries.

The international attractions community must come together to create a charter of best practice expected from policymakers around issues such as this and to tackle governments to get them on-side in supporting the industry.

There’s clearly a lack of awareness of the impact this kind of messaging has on both the attractions sector and the opportunities which are available to people to travel by train to enjoy their leisure time in a sustainable way.

We need to unite as a sector to clearly articulate a better way forward, whereby government departments collaborate for the greater good of the industry to avoid such conflicts.

COMPANY PROFILES
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We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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Jobs   News   Products   Magazine
Editor's letter
Sustainable travel

Attractions and tourism are important parts of many global economies. They need the full support of government departments, with joined up thinking to avoid conflicting priorities which undermine sustainability

By Liz Terry | Published in Attractions Management 2019 issue 2


Having efficient transport links is one of the biggest determinants of the success of an attraction – second only to having good weather. If people can’t get there, it won’t thrive.

As well as ensuring we position attractions in locations with great transport links, we must have a strong eye for sustainability and encourage people to travel by train.

This thought was going through my mind recently when I spotted a public information poster at my local railway station shouting “Do not travel this bank holiday 24th-25th August 2019.” It went on to say, “We’re starting work to improve services...and we strongly recommend customers do not travel by train on these days.”

The advert was sponsored by ‘The UK Government’ and also by six major train operators.

What were they thinking? Bank holidays are some of the most important times of year for families and friends to visit attractions. Discouraging them from doing so, and doing so sustainably, is bad for attractions, bad for tourism, bad for consumers and bad for the environment.

At the same time as attractions in the northern hemisphere are ramping up summer holiday promotions and government tourism departments are promoting travel and attractions visits, this counterforce is marketing against them, and doing so using tax-payer-funded marketing.

The scenario isn’t confined to the UK. As a global publisher, we get reports of a lack of joined-up thinking from all over the globe, with a range of government departments simply not communicating when it comes to policy which impacts the tourism and attractions industries.

The international attractions community must come together to create a charter of best practice expected from policymakers around issues such as this and to tackle governments to get them on-side in supporting the industry.

There’s clearly a lack of awareness of the impact this kind of messaging has on both the attractions sector and the opportunities which are available to people to travel by train to enjoy their leisure time in a sustainable way.

We need to unite as a sector to clearly articulate a better way forward, whereby government departments collaborate for the greater good of the industry to avoid such conflicts.

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COMPANY PROFILES
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
+ More profiles  
FEATURED SUPPLIER

EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
Simworx - The power to move you… – Simworx
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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