Industry Opinion - Waterparks | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

COMPANY PROFILE
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Red Raion Showreel 2018 – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

07 Aug 2019 issue 136


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

LATEST NEWS
Australian Museum closes for year-long AUS$57.5m renovation
A major renovation project that will expand touring exhibition halls and create several new facilities at the Australian Museum in Sydney will see the venue closed to the public from 19 August.
Silver Dollar City announces record-breaking waterfall drop ride among US$30m plans
The tallest raft ride drop in the Western Hemisphere is coming to Silver Dollar City, after the park revealed plans to invest more than US$30m (€26.9m, £24.8m) into a number of new developments.
New York's largest waterpark set for expansion after acquiring state funding
Construction is set to start in September on new water slides at the Enchanted Forest Water Safari theme park in New York, US, with a funding contribution for the new rides having come from the state's economic development agency.
NBA Experience opens doors at Disney Springs
The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.
Toyota opens branded experience centre in Texas
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.
Waterway above Notre Dame among 'People's Design Competition' for new cathedral roof
A competition to find alternative designs to replace the destroyed Notre Dame Cathedral roof has attracted a number of innovative "solutions" – including a rooftop waterway over the medieval cathedral.
Rising curatorial talents win Art Fund financing to build museum collections
The UK's Art Fund has announced the latest winners of its New Collecting Awards, chosen to help rising star curators to build collections for their museums.
Helter-skelter ride installed inside Norwich Cathedral
A 55-ft (16.8m) helter-skelter ride set up in the nave of Norwich Cathedral in England, will give visitors a new perspective on the historic building, say cathedral bosses.
Matthias Li to step down as Ocean Park CEO in 2020
Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has announced that he will retire at the start of July 2020, with the operator starting a global search to identify his successor.
New Euromonitor report envisions entertainment venue of the future
Entertainment venues need to undergo technological and design upgrades to prepare them for the experience-seeking consumer of 2040, according to research by Euromonitor International.
Tintagel Castle bridge restores 500-year-old connection as £5m heritage project opens to the public
A £5m (US$6m, €5.4m) programme of improvements by English Heritage at Cornish tourist attraction Tintagel Castle has reached a milestone, with the opening of a footbridge that joins the two halves of the castle for the first time in more than 500 years.
Attendance decline at Disney as new Star Wars attraction fails to draw in visitors
Despite its domestic parks achieving record revenue over the last three months, it's been a tough quarter for Disney, which fell short of expected visitor figures following the launch of its new Star Wars addition in California.
+ More news   
 
COMPANY PROFILE
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Red Raion Showreel 2018 – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS