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Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

COMPANY PROFILE
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
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EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

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DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
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Jobs . News . Products . Magazine
Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

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+ More news   
 
COMPANY PROFILE
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
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