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Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Simworx - The power to move you… – Simworx
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

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29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
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©Cybertrek 2019
Jobs   News   Products   Magazine
Industry Opinion
Waterparks

INDUSTRY OPINION
A new age of expectation
Aleatha Ezra, WWA
Aleatha Ezra, WWA

Last October, the World Waterpark Association welcomed customer experience expert David Avrin as a keynote speaker during its 38th Annual Symposium and Trade Show.

During his address, Avrin said that customers expect immediate answers, 24/7 access to information, expedited delivery and buying with one-click. If you can’t give it to them, they will likely find others who will.

He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make the experience great for your customers. If a leisure venue can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive advantage in the marketplace:

• Immediacy – Allow customers to reach a real person, get instant information on product or service offerings and hear quick answers. They don’t want to fill out a contact form.

• Individuality – Provide customers with the flexibility to create experiences, products or packages the way they want them – not just how we want to sell them.

• Humanity – Treat people with human dignity. Understand that one-size does not fit-all.

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COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Simworx - The power to move you… – Simworx
Red Raion: Meet the Team - Introduction – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

29-31 Oct 2019

Mediterranean Resort & Hotel Real Estate Forum (MR&H)

Hilton Athens, Athens, Greece
18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS