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People profile
Tyra Banks

Supermodel and entrepreneur

Tyra Banks has announced plans for what she calls a “first-of-its-kind experiential attraction” – a fantasy version of the world of modeling created using state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events.

Banks, who first made her name as one of the most successful models of all time, describes the plans for the new visitor attraction as her “ultimate dream”.

Called ‘Modelland’ (the same name as Banks’ 2010 New York Times Best Seller young adult novel) the concept is something Banks has been working on for more than a decade.

“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated,” she says.

“We’ll build a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. Visitors will be invited to redefine what a model really is and to be dream versions of themselves.”

Set to open in late 2019, the 21,000sq ft (2,000sq m) attraction is coming to Santa Monica Place – an open-air shopping, dining and entertainment destination near the beach in Santa Monica, California. This will be the first of many Modelland attractions, which are set to open in similar destinations worldwide as part of a major expansion.

“Modelland will provide the tools for visitors to embrace, adorn and celebrate their own unique beauty,” says Banks. “It’s all about celebrating your ‘flawsome’ self. We are fun. We are fierce. We are fantasy. And, we are for real.”

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Jobs . News . Products . Magazine
People profile
Tyra Banks

Supermodel and entrepreneur

Tyra Banks has announced plans for what she calls a “first-of-its-kind experiential attraction” – a fantasy version of the world of modeling created using state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events.

Banks, who first made her name as one of the most successful models of all time, describes the plans for the new visitor attraction as her “ultimate dream”.

Called ‘Modelland’ (the same name as Banks’ 2010 New York Times Best Seller young adult novel) the concept is something Banks has been working on for more than a decade.

“Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun. I want people to feel seen and validated,” she says.

“We’ll build a new world of storytelling and adventure in a grand, fantastical, physical place where all expressions of beauty are celebrated. Visitors will be invited to redefine what a model really is and to be dream versions of themselves.”

Set to open in late 2019, the 21,000sq ft (2,000sq m) attraction is coming to Santa Monica Place – an open-air shopping, dining and entertainment destination near the beach in Santa Monica, California. This will be the first of many Modelland attractions, which are set to open in similar destinations worldwide as part of a major expansion.

“Modelland will provide the tools for visitors to embrace, adorn and celebrate their own unique beauty,” says Banks. “It’s all about celebrating your ‘flawsome’ self. We are fun. We are fierce. We are fantasy. And, we are for real.”

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COMPANY PROFILE
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion - Trailer Pinocchio - A Modern Tale VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion: Meet the Team - Introduction – Red Raion
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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