Editor’s letter - The power of IP’s | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact  
Editor’s letter
The power of IPs

Theme park operators have long known the value of IPs in creating amazing visitor experiences. Now the museums and heritage sector is starting to work in this area, creating opportunities for collaboration

By Liz Terry | Published in Attractions Management 2018 issue 4

From Mickey and Minnie to Harry and Hermione, theme park operators have deep experience of deploying IPs to drive the development of physical and digital assets to create billion dollar values.

Now the heritage and museums sector is starting to get into its stride in exploiting the potential of its IPs for the creation of new attractions and visitor engagement.

Leading the way were initiatives such as the Louvre and Guggenheim being licensed into Abu Dhabi and now we’re witnessing an acceleration of this trend, as developers worldwide go looking for a fast track to success, by partnering with precious, unique cultural properties.

In this issue, for example, we report on a new heritage and cultural centre in San Weng, Jiangxi Province, South China, which will see the development of replicas of William Shakespeare’s homes as visitor attractions.

The developments are the result of a collaboration between Fuzhou Culture Tourism Investment Group in China and the Shakespeare Birthplace Trust in the UK.

San Weng – a new town currently under construction – will celebrate three masters of literature, William Shakespeare, Miguel de Cervantes and Tang Xianzu, the Ming Dynasty playwright and ‘Shakespeare of the Orient’.

As part of the tribute, the town will feature an entire quarter dedicated to Stratford-upon-Avon, Shakespeare’s birthplace (see page 29 for more details).

This growing interest in celebrating heritage is creating opportunities for museums and heritage brands of international significance, to both spread their influence and generate revenue by sharing their IPs for the good of all.

A phenomenal new report, Heritage and the Economy 2018, just published by Historic England, gives deep insight into why heritage IPs are so sought after by nations where culture is valued, but in short supply.

It proves how the presence of heritage boosts property values, tourism and job creation and injects value into local economies, saying: “Places with strong, distinctive identities are more likely to prosper than places without them.”

As these markets converge, there are learnings to be shared between sectors as operators work to optimise commercial opportunities, while ensuring authenticity.

Liz Terry, editor

[email protected]

COMPANY PROFILE
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
17 Sep 2019

TEA Western Division TEA Talks Live: TEA Masters

CalArts Walt Disney Modular Theater, Valencia, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

04 Sep 2019 issue 138


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs   News   Products   Magazine
Editor’s letter
The power of IPs

Theme park operators have long known the value of IPs in creating amazing visitor experiences. Now the museums and heritage sector is starting to work in this area, creating opportunities for collaboration

By Liz Terry | Published in Attractions Management 2018 issue 4

From Mickey and Minnie to Harry and Hermione, theme park operators have deep experience of deploying IPs to drive the development of physical and digital assets to create billion dollar values.

Now the heritage and museums sector is starting to get into its stride in exploiting the potential of its IPs for the creation of new attractions and visitor engagement.

Leading the way were initiatives such as the Louvre and Guggenheim being licensed into Abu Dhabi and now we’re witnessing an acceleration of this trend, as developers worldwide go looking for a fast track to success, by partnering with precious, unique cultural properties.

In this issue, for example, we report on a new heritage and cultural centre in San Weng, Jiangxi Province, South China, which will see the development of replicas of William Shakespeare’s homes as visitor attractions.

The developments are the result of a collaboration between Fuzhou Culture Tourism Investment Group in China and the Shakespeare Birthplace Trust in the UK.

San Weng – a new town currently under construction – will celebrate three masters of literature, William Shakespeare, Miguel de Cervantes and Tang Xianzu, the Ming Dynasty playwright and ‘Shakespeare of the Orient’.

As part of the tribute, the town will feature an entire quarter dedicated to Stratford-upon-Avon, Shakespeare’s birthplace (see page 29 for more details).

This growing interest in celebrating heritage is creating opportunities for museums and heritage brands of international significance, to both spread their influence and generate revenue by sharing their IPs for the good of all.

A phenomenal new report, Heritage and the Economy 2018, just published by Historic England, gives deep insight into why heritage IPs are so sought after by nations where culture is valued, but in short supply.

It proves how the presence of heritage boosts property values, tourism and job creation and injects value into local economies, saying: “Places with strong, distinctive identities are more likely to prosper than places without them.”

As these markets converge, there are learnings to be shared between sectors as operators work to optimise commercial opportunities, while ensuring authenticity.

Liz Terry, editor

[email protected]

LATEST NEWS
San Antonio's McNay Art Museum embarks on first phase of campus improvements
The first phase of a multi-million dollar landscape transformation plan for San Antonio's McNay Art Museum has been unveiled, with outdoor works of art, increased accessibility and aesthetic fencing to replace the existing tall boundary hedges planned for the Texas attraction.
Angela Merkel on-hand for opening of €28m Bauhaus Museum Dessau
Germany's Chancellor, Angela Merkel, has cut the ribbon to open the new Bauhaus Museum in Dessau – a building designed to hold the 49,000 exhibits in the Bauhaus Dessau Foundation collection.
Cincinnati fun park to focus on water experiences at the expense of amusement rides
Providing guests with more of what they want – this is the rationale behind Coney Island's decision to remove its amusement park rides and replace them with additional water park experiences.
Tottenham to debut first standalone NFL attraction outside the US
Tottenham Hotspur is introducing the first stand-alone NFL visitor attraction outside of the US, with the football club adding an American Football tour to its stadium experience.
Kengo Kuma-designed Odunpazari museum opens in Turkey
Kengo Kuma's latest creation – the Odunpazari Modern Museum in Eskisehir, Turkey – has opened, with the architect striving to create a sense of intimacy and warmth through its wood-clad buildings.
Cruise lines come to the Bahamas aid in wake of Hurricane Dorian
Cruise lines including Royal Caribbean, Norweigan and Bahamas Paradise are using their vessels and finances to help the Bahamas in the wake of Hurricane Dorian.
Permanent mirror installation offers new perspective for San Francisco waterfront
Seeing Spheres, a new and permanent artwork by Olafur Eliasson featuring five reflective silver orbs has been opened on San Francisco's waterfront.
Bangkok tops charts as most popular global tourist destination
The Global Destination Index – an annual study looking at the world’s most visited tourist destinations – has ranked Bangkok, Thailand, as the world's most visited city globally.
Two new galleries coming to Edinburgh's Surgeons' Hall Museums in 2020
One of Scotland's oldest museums is preparing to launch two new galleries in 2020 after entering the second phase of a National Lottery-funded redevelopment process.
Chester Zoo gets approval for major Grasslands expansion
Chester Zoo has had plans approved to build an extensive African savannah habitat adjacent to a wide range of accommodation in the form of lodges and safari tents.
Austrian stadium transformed into a "living forest" by artist and designer Klaus Littmann
Austrian artist Klaus Littmann has transformed the Wörthersee Stadion in Klagenfurt, Austria, into a forest as part of an art installation looking to change people's perception of nature.
Civil War-era bomb discovered at Puy du Fou's new Spanish theme park
A Spanish Civil War-era bomb has been found at Puy du Fou's newest park just days after its debut show.
+ More news   
 
COMPANY PROFILE
iPlayCo

iPlayCo was established in 1999. iPlayCo Corporation Ltd is the owner and key stakeholder. [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
Miko and the Spell of the Stone - Movie Trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
17 Sep 2019

TEA Western Division TEA Talks Live: TEA Masters

CalArts Walt Disney Modular Theater, Valencia, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS