Editor’s letter - The power of IP’s | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact  
Editor’s letter
The power of IPs

Theme park operators have long known the value of IPs in creating amazing visitor experiences. Now the museums and heritage sector is starting to work in this area, creating opportunities for collaboration

By Liz Terry | Published in Attractions Management 2018 issue 4

From Mickey and Minnie to Harry and Hermione, theme park operators have deep experience of deploying IPs to drive the development of physical and digital assets to create billion dollar values.

Now the heritage and museums sector is starting to get into its stride in exploiting the potential of its IPs for the creation of new attractions and visitor engagement.

Leading the way were initiatives such as the Louvre and Guggenheim being licensed into Abu Dhabi and now we’re witnessing an acceleration of this trend, as developers worldwide go looking for a fast track to success, by partnering with precious, unique cultural properties.

In this issue, for example, we report on a new heritage and cultural centre in San Weng, Jiangxi Province, South China, which will see the development of replicas of William Shakespeare’s homes as visitor attractions.

The developments are the result of a collaboration between Fuzhou Culture Tourism Investment Group in China and the Shakespeare Birthplace Trust in the UK.

San Weng – a new town currently under construction – will celebrate three masters of literature, William Shakespeare, Miguel de Cervantes and Tang Xianzu, the Ming Dynasty playwright and ‘Shakespeare of the Orient’.

As part of the tribute, the town will feature an entire quarter dedicated to Stratford-upon-Avon, Shakespeare’s birthplace (see page 29 for more details).

This growing interest in celebrating heritage is creating opportunities for museums and heritage brands of international significance, to both spread their influence and generate revenue by sharing their IPs for the good of all.

A phenomenal new report, Heritage and the Economy 2018, just published by Historic England, gives deep insight into why heritage IPs are so sought after by nations where culture is valued, but in short supply.

It proves how the presence of heritage boosts property values, tourism and job creation and injects value into local economies, saying: “Places with strong, distinctive identities are more likely to prosper than places without them.”

As these markets converge, there are learnings to be shared between sectors as operators work to optimise commercial opportunities, while ensuring authenticity.

Liz Terry, editor

[email protected]

COMPANY PROFILE
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Simworx - The power to move you… – Simworx
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
23-24 Sep 2019

Tourism Symposium 2019

Winter Gardens, Blackpool, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

18 Sep 2019 issue 139


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs   News   Products   Magazine
Editor’s letter
The power of IPs

Theme park operators have long known the value of IPs in creating amazing visitor experiences. Now the museums and heritage sector is starting to work in this area, creating opportunities for collaboration

By Liz Terry | Published in Attractions Management 2018 issue 4

From Mickey and Minnie to Harry and Hermione, theme park operators have deep experience of deploying IPs to drive the development of physical and digital assets to create billion dollar values.

Now the heritage and museums sector is starting to get into its stride in exploiting the potential of its IPs for the creation of new attractions and visitor engagement.

Leading the way were initiatives such as the Louvre and Guggenheim being licensed into Abu Dhabi and now we’re witnessing an acceleration of this trend, as developers worldwide go looking for a fast track to success, by partnering with precious, unique cultural properties.

In this issue, for example, we report on a new heritage and cultural centre in San Weng, Jiangxi Province, South China, which will see the development of replicas of William Shakespeare’s homes as visitor attractions.

The developments are the result of a collaboration between Fuzhou Culture Tourism Investment Group in China and the Shakespeare Birthplace Trust in the UK.

San Weng – a new town currently under construction – will celebrate three masters of literature, William Shakespeare, Miguel de Cervantes and Tang Xianzu, the Ming Dynasty playwright and ‘Shakespeare of the Orient’.

As part of the tribute, the town will feature an entire quarter dedicated to Stratford-upon-Avon, Shakespeare’s birthplace (see page 29 for more details).

This growing interest in celebrating heritage is creating opportunities for museums and heritage brands of international significance, to both spread their influence and generate revenue by sharing their IPs for the good of all.

A phenomenal new report, Heritage and the Economy 2018, just published by Historic England, gives deep insight into why heritage IPs are so sought after by nations where culture is valued, but in short supply.

It proves how the presence of heritage boosts property values, tourism and job creation and injects value into local economies, saying: “Places with strong, distinctive identities are more likely to prosper than places without them.”

As these markets converge, there are learnings to be shared between sectors as operators work to optimise commercial opportunities, while ensuring authenticity.

Liz Terry, editor

[email protected]

LATEST NEWS
Experiential pirate experience to launch in 2020
A visitor attraction offering guests the opportunity to "live as pirates" is set to launch in the Dutch capital city Amsterdam in 2020.
Universal Beijing gets 2021 opening date
Universal has announced that its multi-billion dollar theme park development in Beijing, China, will open in 2021.
Four new theme parks open in two months as Fantawild revels in retelling Chinese history
Fantawild has opened its fourth Chinese theme park in a little over two months, with Jingzhou Fantawild Oriental Heritage in Hubei Province being the latest.
British Museum's Samsung Digital Discovery Centre upgraded with new tech
The Samsung Digital Discovery Centre (SDDC), a technological hub for children and young people at the British Museum, has been reopened following a major refit. The partnership between the two organisations has also been extended by another five years, to 2024.
Interactive scorekeeping wristbands planned for Super Nintendo World
Interactive wristbands that interface back to a user's Nintendo game console look to be part of plans for Super Nintendo World, which is due to open at Universal Studios Japan theme park in Q2 2020.
Antorcha leaves SeaWorld after seven months, interim CEO in place
SeaWorld CEO Gus Antorcha has resigned from his position after just seven months in the role, with chief financial officer Marc Swanson stepping up as interim chief executive officer.
India earmarks billions towards five-year heritage and culture project
A programme of "authentic reconstruction" of 11 historic sites in India, and the setting up of 100 experiential museums, are among ambitious plans reportedly under development by India's culture ministry.
Scape aims for city-wide AR through data gathering initiative
UK technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a "new baseline for 3D mapping" and enable city-wide augmented reality applications.
IEE 2019: IAAPA Expo Europe kicks off in Paris
Europe's premium event for the visitor attraction sector - IAAPA Expo Europe - is officially underway in Paris, France, for its 2019 edition.
San Antonio's McNay Art Museum embarks on first phase of campus improvements
The first phase of a multi-million dollar landscape transformation plan for San Antonio's McNay Art Museum has been unveiled, with outdoor works of art, increased accessibility and aesthetic fencing to replace the existing tall boundary hedges planned for the Texas attraction.
Angela Merkel on-hand for opening of €28m Bauhaus Museum Dessau
Germany's Chancellor, Angela Merkel, has cut the ribbon to open the new Bauhaus Museum in Dessau – a building designed to hold the 49,000 exhibits in the Bauhaus Dessau Foundation collection.
Cincinnati fun park to focus on water experiences at the expense of amusement rides
Providing guests with more of what they want – this is the rationale behind Coney Island's decision to remove its amusement park rides and replace them with additional water park experiences.
+ More news   
 
COMPANY PROFILE
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Rebranded EAG International Expo set to become leading trade show for the international entertainment and attractions industry
The newly rebranded Entertainment, Attractions and Gaming International Expo (EAG) is set to become the entertainment industry’s leading and most comprehensive trade event. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Trailer Pinocchio - A Modern Tale VR – Red Raion
Simworx - The power to move you… – Simworx
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
23-24 Sep 2019

Tourism Symposium 2019

Winter Gardens, Blackpool, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS