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Editor’s letter
Rewilding

As our natural world increasingly comes under threat, we’re learning more about how being in nature underpins our wellbeing and this precious resource is becoming an important part of the attractions industry

By Liz Terry | Published in Attractions Management 2018 issue 3

Which areas of the attractions industry are going to grow fastest in the future? This is one of the questions we’re asked most frequently here at Attractions Management magazine. Everyone wants to know where the next opportunity lies. One strong trend we’re spotting at present is towards ‘rewilding’ – giving people time in nature to recharge and to reconnect with their wild side.

This trend is driven by a bigger movement towards health and wellbeing, which is permeating every market sector from food production to cosmetics, travel, manufacturing, transport and everything in between.

There’s now clear scientific evidence that time spent in nature is good for humans’ mental and physical health.

One example is Japanese healing modality Shinrin-yoku, or forest bathing, which involves spending time in forests of all kinds, from bamboo to deciduous trees.

The results of over 100 adacemic studies show hormones secreted by the trees boost the immune system, reduce blood pressure and stress, enhance mood and energy levels, improve sleep and increase happiness.

As scientists learn more about how being in greenspace and nature is beneficial, so the public’s appetite for these experiences grows and well-designed attractions which have an authentic base in nature thrive and grow as a result.

Rewilding takes many forms. In this issue, we hear about an initiative by Merlin Entertainments to move two beluga whales to a wild Arctic inlet in Iceland, where they will live out their days in safety, but in a natural environment.

Merlin inherited the whales as part of a theme park buyout and its policy of not keeping cetaceans in captivity raised issues, as they could not be released into the wild.

The company will build an attraction on-site, so visitors can learn more about the creatures and the rewilding process.

In another wonderful example, the success of the extraordinary Atlanta Botanical Garden is celebrated on page 66 in our interview with CEO Mary Pat Matheson.

Gardens, arboretums and forest parks have traditionally been very low-key parts of the attractions industry, but we envison them blossoming and growing in importance as rewilding becomes a major trend for the sector.

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Jobs . News . Products . Magazine
Editor’s letter
Rewilding

As our natural world increasingly comes under threat, we’re learning more about how being in nature underpins our wellbeing and this precious resource is becoming an important part of the attractions industry

By Liz Terry | Published in Attractions Management 2018 issue 3

Which areas of the attractions industry are going to grow fastest in the future? This is one of the questions we’re asked most frequently here at Attractions Management magazine. Everyone wants to know where the next opportunity lies. One strong trend we’re spotting at present is towards ‘rewilding’ – giving people time in nature to recharge and to reconnect with their wild side.

This trend is driven by a bigger movement towards health and wellbeing, which is permeating every market sector from food production to cosmetics, travel, manufacturing, transport and everything in between.

There’s now clear scientific evidence that time spent in nature is good for humans’ mental and physical health.

One example is Japanese healing modality Shinrin-yoku, or forest bathing, which involves spending time in forests of all kinds, from bamboo to deciduous trees.

The results of over 100 adacemic studies show hormones secreted by the trees boost the immune system, reduce blood pressure and stress, enhance mood and energy levels, improve sleep and increase happiness.

As scientists learn more about how being in greenspace and nature is beneficial, so the public’s appetite for these experiences grows and well-designed attractions which have an authentic base in nature thrive and grow as a result.

Rewilding takes many forms. In this issue, we hear about an initiative by Merlin Entertainments to move two beluga whales to a wild Arctic inlet in Iceland, where they will live out their days in safety, but in a natural environment.

Merlin inherited the whales as part of a theme park buyout and its policy of not keeping cetaceans in captivity raised issues, as they could not be released into the wild.

The company will build an attraction on-site, so visitors can learn more about the creatures and the rewilding process.

In another wonderful example, the success of the extraordinary Atlanta Botanical Garden is celebrated on page 66 in our interview with CEO Mary Pat Matheson.

Gardens, arboretums and forest parks have traditionally been very low-key parts of the attractions industry, but we envison them blossoming and growing in importance as rewilding becomes a major trend for the sector.

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COMPANY PROFILE
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Jurassic War - Immersive tunnel movie trailer – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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