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Editor’s letter
Rewilding

As our natural world increasingly comes under threat, we’re learning more about how being in nature underpins our wellbeing and this precious resource is becoming an important part of the attractions industry

By Liz Terry | Published in Attractions Management 2018 issue 3


Which areas of the attractions industry are going to grow fastest in the future? This is one of the questions we’re asked most frequently here at Attractions Management magazine. Everyone wants to know where the next opportunity lies. One strong trend we’re spotting at present is towards ‘rewilding’ – giving people time in nature to recharge and to reconnect with their wild side.

This trend is driven by a bigger movement towards health and wellbeing, which is permeating every market sector from food production to cosmetics, travel, manufacturing, transport and everything in between.

There’s now clear scientific evidence that time spent in nature is good for humans’ mental and physical health.

One example is Japanese healing modality Shinrin-yoku, or forest bathing, which involves spending time in forests of all kinds, from bamboo to deciduous trees.

The results of over 100 adacemic studies show hormones secreted by the trees boost the immune system, reduce blood pressure and stress, enhance mood and energy levels, improve sleep and increase happiness.

As scientists learn more about how being in greenspace and nature is beneficial, so the public’s appetite for these experiences grows and well-designed attractions which have an authentic base in nature thrive and grow as a result.

Rewilding takes many forms. In this issue, we hear about an initiative by Merlin Entertainments to move two beluga whales to a wild Arctic inlet in Iceland, where they will live out their days in safety, but in a natural environment.

Merlin inherited the whales as part of a theme park buyout and its policy of not keeping cetaceans in captivity raised issues, as they could not be released into the wild.

The company will build an attraction on-site, so visitors can learn more about the creatures and the rewilding process.

In another wonderful example, the success of the extraordinary Atlanta Botanical Garden is celebrated on page 66 in our interview with CEO Mary Pat Matheson.

Gardens, arboretums and forest parks have traditionally been very low-key parts of the attractions industry, but we envison them blossoming and growing in importance as rewilding becomes a major trend for the sector.

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08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

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17-23 Oct 2020

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Pinggu, Beijing, China
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Jobs   News   Products   Magazine
Editor’s letter
Rewilding

As our natural world increasingly comes under threat, we’re learning more about how being in nature underpins our wellbeing and this precious resource is becoming an important part of the attractions industry

By Liz Terry | Published in Attractions Management 2018 issue 3


Which areas of the attractions industry are going to grow fastest in the future? This is one of the questions we’re asked most frequently here at Attractions Management magazine. Everyone wants to know where the next opportunity lies. One strong trend we’re spotting at present is towards ‘rewilding’ – giving people time in nature to recharge and to reconnect with their wild side.

This trend is driven by a bigger movement towards health and wellbeing, which is permeating every market sector from food production to cosmetics, travel, manufacturing, transport and everything in between.

There’s now clear scientific evidence that time spent in nature is good for humans’ mental and physical health.

One example is Japanese healing modality Shinrin-yoku, or forest bathing, which involves spending time in forests of all kinds, from bamboo to deciduous trees.

The results of over 100 adacemic studies show hormones secreted by the trees boost the immune system, reduce blood pressure and stress, enhance mood and energy levels, improve sleep and increase happiness.

As scientists learn more about how being in greenspace and nature is beneficial, so the public’s appetite for these experiences grows and well-designed attractions which have an authentic base in nature thrive and grow as a result.

Rewilding takes many forms. In this issue, we hear about an initiative by Merlin Entertainments to move two beluga whales to a wild Arctic inlet in Iceland, where they will live out their days in safety, but in a natural environment.

Merlin inherited the whales as part of a theme park buyout and its policy of not keeping cetaceans in captivity raised issues, as they could not be released into the wild.

The company will build an attraction on-site, so visitors can learn more about the creatures and the rewilding process.

In another wonderful example, the success of the extraordinary Atlanta Botanical Garden is celebrated on page 66 in our interview with CEO Mary Pat Matheson.

Gardens, arboretums and forest parks have traditionally been very low-key parts of the attractions industry, but we envison them blossoming and growing in importance as rewilding becomes a major trend for the sector.

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COMPANY PROFILES
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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