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Industry Opinion
Waterparks

What can your water leisure facility do to be a force for good?


Being a great community partner has proven to be a powerful tool for waterparks and aquatic venues looking to raise their goodwill profile. There are a couple of ways to launch a charitable initiative that can make a difference in your community while elevating your brand.

One way is to create your own charitable programme from scratch. For example, in 2008, Merlin Entertainments founded Merlin’s Magic Wand, a charitable organisation that enables seriously ill, disabled and disadvantaged children to enjoy a day out at a Merlin attraction. Over the past decade, this program has helped more than 377,000 children and their families make precious happy memories.

A second way is to find a well respected partner and put your full support behind them to raise money or awareness. Since June 2016, Center Parcs has partnered with Together for Short Lives, a UK charity that raises awareness and funds for children’s hospices. Center Parcs matches fund donations made by guests and donates 25 breaks a year to the charity. As well as national support, each Center Parcs village fundraises for their local children’s hospice, allowing them to make a real difference to their local community.

Both examples have merit, However, if creating your own programme seems daunting, the second option can be a more manageable way forward. Whether you choose to host a duck race in your leisure river to raise funds for your local children’s hospital or you hold a canned food drive once a month to support your local food bank, there are endless ways to become a force for good.

Aleatha Ezra, Director of Park Member Development, WWA

COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years. [more...]
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Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Introducing AnimaChat! – Animalive
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23-25 Mar 2020

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Jobs   News   Products   Magazine
Industry Opinion
Waterparks

What can your water leisure facility do to be a force for good?


Being a great community partner has proven to be a powerful tool for waterparks and aquatic venues looking to raise their goodwill profile. There are a couple of ways to launch a charitable initiative that can make a difference in your community while elevating your brand.

One way is to create your own charitable programme from scratch. For example, in 2008, Merlin Entertainments founded Merlin’s Magic Wand, a charitable organisation that enables seriously ill, disabled and disadvantaged children to enjoy a day out at a Merlin attraction. Over the past decade, this program has helped more than 377,000 children and their families make precious happy memories.

A second way is to find a well respected partner and put your full support behind them to raise money or awareness. Since June 2016, Center Parcs has partnered with Together for Short Lives, a UK charity that raises awareness and funds for children’s hospices. Center Parcs matches fund donations made by guests and donates 25 breaks a year to the charity. As well as national support, each Center Parcs village fundraises for their local children’s hospice, allowing them to make a real difference to their local community.

Both examples have merit, However, if creating your own programme seems daunting, the second option can be a more manageable way forward. Whether you choose to host a duck race in your leisure river to raise funds for your local children’s hospital or you hold a canned food drive once a month to support your local food bank, there are endless ways to become a force for good.

Aleatha Ezra, Director of Park Member Development, WWA

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COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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