Theme Parks - Think Big | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
Theme Parks
Think Big

With work on Liseberg’s upcoming €200m expansion expected to start in 2019, we asked CEO Andreas Andersen why he wanted to diversify the product offering


Liseberg, the historic attraction in the heart of Gothenburg, Sweden, celebrates its centenary in 2023. In the build-up to this significant milestone, plans for a new indoor waterpark and hotel were unveiled for 50,000sqm of land acquired in 2013.

“This was the last available expansion area in conjunction with Liseberg,” CEO Andreas Andersen tells Attractions Management. “Our park is in the city centre so it was important we acquired that land.

“We looked at a number of ways we could use the space and quite early on it became clear that the best option for Liseberg and the destination would be to build an indoor waterpark and hotel.”

The waterpark, being developed by Water Technology Inc, will operate year-round with capacity for 2,800 guests over 17,000sqm. The waterpark will follow a historic theme based on the Swedish East India Company, which has strong roots in the city. Included in the attraction will be a galleon, eight experience pools, 10 water slides, two waterplay areas and a 400-seat restaurant.

The 453-bedroom family hotel is being designed by Swedish architectural firm Wingårdhs. TThe property will adjoin the waterpark and feature a 550-seat restaurant, a smaller themed restaurant for up to 250 people, a bistro and a spa.

“We’ve finished concept design and are currently between schematic and detailed design,” says Andersen. “We have all the permits and permissions, and we’ve secured financing for the project.”

A projected opening date is set between 2021 and 2023, possibly over two phases, depending on construction times.

“It’s a very big investment, but it’s also a necessary one in the sense that we need to expand into other business areas if we want to keep the theme park running as we know it today,” says Andersen.

CHALLENGES
“We have a couple of challenges when it comes to our existing business model,” he says. “The first is it’s very seasonal. We bring in a lot of the revenue in just a few weeks through July and August. Our seasonality is significantly more concentrated than most other large amusement parks in Europe.

“The other challenge is that we are owned by the municipality. That gives us owners with a long-term perspective, which is great, but at the same time, there are some constraints on the way that we manage the park.”

“We have a lot of cultural obligations and we donate a lot to charity. We are also trying to take care of a very long history and the heritage of the park in ways most other parks don’t have to. It’s very important to us that we are part of the Gothenburg community and play a central role in the cultural fabric of the city, so we need a strong financial foundation to stand on. Building the hotel and the waterpark will be part of that strong foundation.”

NEW ADDITIONS
Liseberg has invested significantly over the course of the past six years, spending €120m on new additions to the park to combat declining visitor numbers.

“We were seeing a declining attendance, especially in our summer season,” says Andersen. “We’ve invested heavily in our core business – the amusement park – with new rides, new theming and investment into our Halloween season.

“This investment strategy has worked very well for us. The past three years have been the most financially successful in the history of the park, so we’re very happy with that,” Andersen says.

According to Liseberg, the hotel and waterpark plans will have positive effects for both local residents and tourists, boosting employment and the regional economy and increasing tourism numbers. This will include an additional 600,000 visitors on top of the 3 million people that visit the park each year, as well as €50m in tourist revenue for Gothenburg.

Liseberg’s next major investment is Valkyria – a steel dive coaster by Bolliger and Mabillard – which is currently under construction and set to open this year. Based on Norse Mythology, Valkyria is part of a €25m investment, which also includes a Gyro Swing manufactured by Intamin.

“In 2023, we celebrate our 100th birthday. We have a few things in the pipeline in terms of attractions,” he says. “It’s a strategic investment, not just in the short term, but also the long term.”

Valkyria opens this season
While the €200m indoor waterpark and hotel expansion could open by 2021
While the €200m indoor waterpark and hotel expansion could open by 2021
The hotel expansion could open by 2021
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
Theme Parks
Think Big

With work on Liseberg’s upcoming €200m expansion expected to start in 2019, we asked CEO Andreas Andersen why he wanted to diversify the product offering


Liseberg, the historic attraction in the heart of Gothenburg, Sweden, celebrates its centenary in 2023. In the build-up to this significant milestone, plans for a new indoor waterpark and hotel were unveiled for 50,000sqm of land acquired in 2013.

“This was the last available expansion area in conjunction with Liseberg,” CEO Andreas Andersen tells Attractions Management. “Our park is in the city centre so it was important we acquired that land.

“We looked at a number of ways we could use the space and quite early on it became clear that the best option for Liseberg and the destination would be to build an indoor waterpark and hotel.”

The waterpark, being developed by Water Technology Inc, will operate year-round with capacity for 2,800 guests over 17,000sqm. The waterpark will follow a historic theme based on the Swedish East India Company, which has strong roots in the city. Included in the attraction will be a galleon, eight experience pools, 10 water slides, two waterplay areas and a 400-seat restaurant.

The 453-bedroom family hotel is being designed by Swedish architectural firm Wingårdhs. TThe property will adjoin the waterpark and feature a 550-seat restaurant, a smaller themed restaurant for up to 250 people, a bistro and a spa.

“We’ve finished concept design and are currently between schematic and detailed design,” says Andersen. “We have all the permits and permissions, and we’ve secured financing for the project.”

A projected opening date is set between 2021 and 2023, possibly over two phases, depending on construction times.

“It’s a very big investment, but it’s also a necessary one in the sense that we need to expand into other business areas if we want to keep the theme park running as we know it today,” says Andersen.

CHALLENGES
“We have a couple of challenges when it comes to our existing business model,” he says. “The first is it’s very seasonal. We bring in a lot of the revenue in just a few weeks through July and August. Our seasonality is significantly more concentrated than most other large amusement parks in Europe.

“The other challenge is that we are owned by the municipality. That gives us owners with a long-term perspective, which is great, but at the same time, there are some constraints on the way that we manage the park.”

“We have a lot of cultural obligations and we donate a lot to charity. We are also trying to take care of a very long history and the heritage of the park in ways most other parks don’t have to. It’s very important to us that we are part of the Gothenburg community and play a central role in the cultural fabric of the city, so we need a strong financial foundation to stand on. Building the hotel and the waterpark will be part of that strong foundation.”

NEW ADDITIONS
Liseberg has invested significantly over the course of the past six years, spending €120m on new additions to the park to combat declining visitor numbers.

“We were seeing a declining attendance, especially in our summer season,” says Andersen. “We’ve invested heavily in our core business – the amusement park – with new rides, new theming and investment into our Halloween season.

“This investment strategy has worked very well for us. The past three years have been the most financially successful in the history of the park, so we’re very happy with that,” Andersen says.

According to Liseberg, the hotel and waterpark plans will have positive effects for both local residents and tourists, boosting employment and the regional economy and increasing tourism numbers. This will include an additional 600,000 visitors on top of the 3 million people that visit the park each year, as well as €50m in tourist revenue for Gothenburg.

Liseberg’s next major investment is Valkyria – a steel dive coaster by Bolliger and Mabillard – which is currently under construction and set to open this year. Based on Norse Mythology, Valkyria is part of a €25m investment, which also includes a Gyro Swing manufactured by Intamin.

“In 2023, we celebrate our 100th birthday. We have a few things in the pipeline in terms of attractions,” he says. “It’s a strategic investment, not just in the short term, but also the long term.”

Valkyria opens this season
While the €200m indoor waterpark and hotel expansion could open by 2021
While the €200m indoor waterpark and hotel expansion could open by 2021
The hotel expansion could open by 2021
LATEST NEWS
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US.
EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England
A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021.
Nijigen no Mori to add Dragon Quest-themed park to its offering
Nijigen no Mori theme park in Japan has revealed plans to add an entire new area based on the popular Japanese role-playing game (JRPG) Dragon Quest.
FIFA files criminal complaint over funding of €459m world football museum
Football's world governing body FIFA has filed a criminal complaint over what it describes as "criminal mismanagement" of the World Football Museum project in Zurich.
Disney reveals first visuals of ambitious Star Wars attraction – including designs for hotel 'pods'
Disney has released the first visuals of its Star Wars-themed Galactic Starcruiser resort, which is set to open at Walt Disney World Resort in Florida next year.
UK's COVID-hit arts and heritage organisations get £165m emergency loan package
Some of the UK’s largest arts and heritage organisations have been given a lifeline in the form of £165m worth of emergency loans.
Flaxmill Maltings – the world's first cast-iron framed building – is to be redeveloped as a visitor attraction
Shrewsbury Flaxmill Maltings, one of the most important buildings of England’s industrial past, is to be restored and redeveloped as a heritage visitor attraction.
Roller coaster ride continues for Disneyland Hong Kong as park closes for third time in 2020
There is no reopening date in sight for Hong Kong Disneyland, after it was forced to shut its doors again last week.
AZPML and UKST win competition to design Korean Museum of Urbanism and Architecture
Architects AZPML and UKST have secured the commission to design the Korean Museum of Urbanism and Architecture (KMUA), a £31.4m project in Sejong, South Korea.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS