People profile - Lak Mitchell | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
People profile
Lak Mitchell

Founder, Boomtown Festival


Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.

So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.

“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.

In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.

“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”

As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.

Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas. 

Boomtown Festival, now in its eight year, takes place at a pop-up city at Matterley Estate near Winchester
BoomTown: part music festival, part theatrical experience and part architectural showcase
BoomTown: part music festival, part theatrical experience and part architectural showcase
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 2 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
People profile
Lak Mitchell

Founder, Boomtown Festival


Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.

So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.

“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.

In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.

“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”

As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.

Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas. 

Boomtown Festival, now in its eight year, takes place at a pop-up city at Matterley Estate near Winchester
BoomTown: part music festival, part theatrical experience and part architectural showcase
BoomTown: part music festival, part theatrical experience and part architectural showcase
LATEST NEWS
Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
Aussie World launches Dingo Racer coaster
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster.
Wake The Tiger - dubbed the first-ever 'amazement park' - opens in Bristol, UK
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK.
Turkish resort opens first Rift waterslide, designed by Polin
The Titanic Deluxe Golf Belek resort in Antalya, Turkey, has launched the world’s first Rift waterslide.
Avengers Campus opens at Disneyland Paris
Disneyland Paris has hosted a soft opening of its new Avengers Campus Paris, ahead of its opening to the public on 20 July.
Industry mourns death of Meow Wolf co-founder, Matt King
Meow Wolf, the immersive arts and entertainment company, has announced the death of its co– founder, Matt King.
FlowRider rebrands to reflect 'past and future'
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.
David Adjaye and Ralph Appelbaum selected for £57m International Slavery Museum and Maritime Museum project
Adjaye Associates and Ralph Appelbaum Associates (RAA) have been named as the preferred bidders to lead the design of a £57m major redevelopment of the International Slavery Museum and Maritime Museum in Liverpool, UK.
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS