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People profile
Lak Mitchell

Founder, Boomtown Festival


Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.

So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.

“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.

In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.

“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”

As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.

Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas. 

Boomtown Festival, now in its eight year, takes place at a pop-up city at Matterley Estate near Winchester
BoomTown: part music festival, part theatrical experience and part architectural showcase
BoomTown: part music festival, part theatrical experience and part architectural showcase
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

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27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
People profile
Lak Mitchell

Founder, Boomtown Festival


Having been part of the festival scene since childhood, they feel like a second home to Lak Mitchell. But eight years ago he realised the main stage at the festival he was attending lacked atmosphere and that many musical genres were being overlooked.

So, he resolved to create his own festival which would be full of colour, creativity and expression. Embracing all types of performers, it would be expansive and eclectic.

“I have loads of talented friends playing in all types of bands – ska, folk, gypsy, reggae, punk – but there was no space for these artists to perform,” he said.

In a saturated market, Mitchell knew a new festival would have to be fresh and different to survive. The result was BoomTown: part music festival, part theatrical experience and part architectural showcase, its home is a pop-up city at Matterley Estate near Winchester. It has grown year on year and this August’s event had more than 500 musical acts and 60,000 visitors.

“It’s about the experience, rather than just the artists. It evolves each year, with new stage concepts, new narratives and all types of music,” says Mitchell “It takes a lot of work to keep the energy and excitement going.”

As BoomTown steers clear of big brands and sponsorship, it is reliant on ticket sales (priced from £135, but free for under 12s). An economic report showed the festival generates £6m a year for the local economy. It pulls people from 80 countries and although most of them are in their 20s, an increasing number of families are now coming along too.

Going forward, Mitchell thinks the festival industry will remain buoyant and there will be an appetite for them, but he warns organisers will have to stay on their toes and keep coming up with new ideas. 

Boomtown Festival, now in its eight year, takes place at a pop-up city at Matterley Estate near Winchester
BoomTown: part music festival, part theatrical experience and part architectural showcase
BoomTown: part music festival, part theatrical experience and part architectural showcase
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Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
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A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
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Tangled attraction among new additions revealed for Disneyland Paris Resort
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HBG Design behind Michigan’s six-storey Aquadome inspired by the sun’s path across the sky
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IAAPA recognition for Blackpool Pleasure Beach to mark century-old relationship
Blackpool Pleasure Beach will be honoured at the IAAPA Expo Europe, being held in London later this month.
Preparations for construction of £250m Therme Manchester project get underway
Plans to start work on the UK’s first city-based wellbeing resort, Therme Manchester, at TraffordCity have progressed this week with preparations to clear the current site.
Merlin to open Legoland Resort in Belgium by 2027
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.
First images released for Merlin's Jumanji land at Chessington
Visuals have been released for the new Jumanji-themed land at Chessington World of Adventures in London, UK, which is set to open to the public in 2023.
Universal's Epic Universe set to open in 2025
Building work on Universal's Epic Universe – a new theme park at the Universal Orlando Resort in Florida, US – is advancing and the park is set to open to visitors in 2025.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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