TEA SATE Academy - Arctic Extremes and Themed Entertainment | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
TEA SATE Academy
Arctic Extremes and Themed Entertainment

Professional development for the TEA’s Europe & Middle East Division took place in the Arctic Circle from 24 to 26 February, in Rovaniemi in Lapland, Finland. This was a SATE (Story + Architecture + Technology = Experience) Academy Day event – a destination gathering specially tailored for professional enrichment within the attractions industry. SATE Academy Days were first developed by the TEA EME Division and have started to catch on throughout the association



Paul Kent TEA EME Division President Electrosonic

 

Paul Kent
 

With the aim of holding events in as many different countries as possible, the EME Division of TEA pursued connections with Finnish members to put together a first-rate programme over two packed days in Rovaniemi, the capital of Lapland – and the home of Santa Claus.

For those who arrived the night before, things kicked off with a visit to the Arktikum Museum, guided by the managing director Hannele Koskiniemi. This was followed by a trip to the Pilke Science Centre under the auspices of the exhibition manager Heikki Hepoaho.

The nation celebrates its centenary in 2017 and the museum puts the history of Finland and Rovaniemi into context.

Sustainability is key
There’s a huge focus on sustainability in Finland, with forestry being top of the list in Lapland. One of the event’s sponsors, Lappset, runs a business which is very dependent on local timber, as we saw firsthand. In all cases, there’s an emphasis on zero waste. Every last shaving is used.

We collected the rest of the group from the airport – and many were surprised to be met by Elf Candy, our host, as they landed on the evening flight. We set off into the Lappish forest to explore Santa Claus Secret Forest of Joulukka.

Apart from meeting Santa Claus and visiting his command bunker, members of the group also tried their hand at ice sculpting, with ice and lessons supplied by Taavi Heikkila from Frozen Innovations – the constructors of the Arctic SnowHotel that we visited the following day.

After that we relaxed in the Finnish way with a traditional smoke sauna, hot tubs and lake swimming. Our hosts for the evening were Illka Länkinen and Katja Ikäheimo Länkinen. Their hospitality was without bounds.

The visit overlapped with the Arctic Design Week conference – particularly its main seminar on 25 February, during which the keynote presentation, Designing for Extremes, was given by Keith James of JRA. Keith, a past president of TEA, received a lifetime achievement award at the TEA’s Thea Awards in April (see our report on page 18).

Arctic Design Week is aimed at the many industries and universities in the area. Following the keynote, a mix of speakers from the Scandinavian design community were among the slate of presenters, including several TEA members. They included Matt Barton (7th Sense), Stephen Richards (Paragon Creative), Nick Farmer (Farmer Attraction Development) and Johan Granholm (Lappset Creative). Julius Oforsagd was responsible for organising the event and inviting TEA to participate.

The group went to the Lappset factory for a tour of the facility and then onto the Santa Park to connect with our “inner elves”. Some also went on to Rovaniemi’s Arctic SnowHotel for a dinner and a tour of what is a truly unique experience. Some of the braver souls also stayed in the hotel.

TEA EME Division is indebted to the event sponsors: Electrosonic, Lappset Creative and SantaPark, and in particular to Asko Alanen from Lappset. Without his cooperation and support this event would have not been the success it was.


 



Elf Candy was a surprise host for the tour of Lapand’s attractions


Matt Barton TEA Member 7th Sense

 

Matt Barton
 

Another excellent TEA event started with a greeting by Elf Candy who took us to the magical Joulukka.

What followed was an unusual TEA mixer involving ice carving, reindeer radar, meeting Santa Claus and enjoying an excellent meal and some fine company with traditional Finnish after-dinner relaxation (and invigoration for some of the braver among us by way of an ice lake dip).

What amazed and impressed me about both Joulukka and our trip the following day to SantaPark was the total commitment from the staff to ensure that even though we were on a “backstage tour” we felt truly immersed in the experience. I don’t think anyone could prevent their inner child from making an appearance during the event.




David Willrich TEA International Board DJ Willrich Ltd

 

David Willrich
 

Other than the fact that it would be cold, very cold, in Rovaniemi, I had no real idea of what to expect from our SATE Academy day in Lapland. With a clean memory card in the camera, thermals and warm clothing packed, we set off for what turned out to be an excellent experience in all aspects.

And no visit to Lapland would be complete without a visit to the main man and discovering your “inner elf” and an opportunity to be “elf taught”.

Elf Candy did a great job of introducing us to the workings of life in the magical world of Santa Claus. SantaPark, owned and run very enthusiastically by Ilkka and Katja Länkinen brings to life what all of us imagined as children a visit to the North Pole would be like. We are all used to the high standards set by Disney and Universal, but I love it when we visit a much smaller park – invariably very hands-on, owner-run – that hits and sometimes surpasses those standards.

Katja does not hide her passion for what they do: yes they are running an attraction that has to make money, but the focus is on quality and they clearly understand what they can and can’t do in order to meet visitor expectations. Where else in the world would you get dozens of TEA members wearing elf hats and icing cookies?




Traci Klainer Polimeni TEA International Board Luce Group

 

Traci Klainer Polimeni
 

Spending time in the winter wonderland of Rovaniemi, I found Finland better than I could ever have imagined. This was my first time venturing into this part of the world and in the company of the EME Division, it was a perfect introduction.

Lappset Creative was a wonderful host and sponsor. We met reindeer, elves and Santa Claus. We drank beer, wine and, yes, vodka from ice shot glasses in an ice bar. We participated in the Arctic Design Week with some of our own TEA members presenting. And of course, we saw snow, snow and more snow.

This event represented exactly what SATE Academy Days are meant to be: an opportunity to learn more about our industry, network with colleagues and experience new places. As TEA is an international association, I hope sharing my thoughts on this trip encourages all members to look outside their regions and to explore new areas of our membership and the world.


" This event represented exactly what SATE Academy Days are meant to be: an opportunity to learn more about our industry, network with colleagues and experience new places ”



Ifat Caspi TEA Member P&P Projects

 

Ifat Caspi
 

The experience was unique and inspiring. Within the space of two days we experienced, in a variety of ways, the exceptional nature, culture and the extremely nice people at Rovaniemi. The hospitality was great. The Arctic Design Week conference was also inspiring, and it taught me that our industry is full of “designs for extremes”. We were all captivated by the magic of such an amazing place. The event communicated that we all need to aspire to achieve the high quality, meaningful stories that make our industry what it is.




Keith James Former TEA President Jack Rouse Associates

 

Keith James
 

The TEA certainly showed well at this event, and we trust everyone was pleased with the results.

It was good to see the Lappset facilities. We had heard a great deal about them, and now having actually seen their operation, we are greatly impressed with the company.

And Katja should be extremely proud! The places that we visited, and the things that we were able to see and do, will go down as highlights in our history in this industry. My wife Patti and I had a wonderful time, and it appeared as if everyone was having just as good a time.

They have created something quite special there at the Arctic Circle: bringing Santa Claus – one of the world’s most famous and most important legends to life and making it even better than we all thought possible is quite a feat.

I can only repeat my thanks to everyone involved for making the week so memorable. And to Katja and her staff (elves, guardians, princesses, and everyone else) – well done!


The TEA EME Division’s SATE Academy event in Lapland, Finland, was themed around Arctic design and included trips to Santa Claus’ secret forest of Joulukka, the Arctic SnowHotel, SantaPark and a dip in an ice-cold lake Credit: Photos: For TEA, by Martin Palicki
Santa Claus, Lapland’s most famous resident, is a major draw in Arctic tourism. When the TEA members took a behind-the-scenes tour of SantaPark, most of them found their “inner elf” Credit: Photos: For TEA, by Martin Palicki
COMPANY PROFILE
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Simworx - The power to move you… – Simworx
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

07 Aug 2019 issue 136


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
TEA SATE Academy
Arctic Extremes and Themed Entertainment

Professional development for the TEA’s Europe & Middle East Division took place in the Arctic Circle from 24 to 26 February, in Rovaniemi in Lapland, Finland. This was a SATE (Story + Architecture + Technology = Experience) Academy Day event – a destination gathering specially tailored for professional enrichment within the attractions industry. SATE Academy Days were first developed by the TEA EME Division and have started to catch on throughout the association



Paul Kent TEA EME Division President Electrosonic

 

Paul Kent
 

With the aim of holding events in as many different countries as possible, the EME Division of TEA pursued connections with Finnish members to put together a first-rate programme over two packed days in Rovaniemi, the capital of Lapland – and the home of Santa Claus.

For those who arrived the night before, things kicked off with a visit to the Arktikum Museum, guided by the managing director Hannele Koskiniemi. This was followed by a trip to the Pilke Science Centre under the auspices of the exhibition manager Heikki Hepoaho.

The nation celebrates its centenary in 2017 and the museum puts the history of Finland and Rovaniemi into context.

Sustainability is key
There’s a huge focus on sustainability in Finland, with forestry being top of the list in Lapland. One of the event’s sponsors, Lappset, runs a business which is very dependent on local timber, as we saw firsthand. In all cases, there’s an emphasis on zero waste. Every last shaving is used.

We collected the rest of the group from the airport – and many were surprised to be met by Elf Candy, our host, as they landed on the evening flight. We set off into the Lappish forest to explore Santa Claus Secret Forest of Joulukka.

Apart from meeting Santa Claus and visiting his command bunker, members of the group also tried their hand at ice sculpting, with ice and lessons supplied by Taavi Heikkila from Frozen Innovations – the constructors of the Arctic SnowHotel that we visited the following day.

After that we relaxed in the Finnish way with a traditional smoke sauna, hot tubs and lake swimming. Our hosts for the evening were Illka Länkinen and Katja Ikäheimo Länkinen. Their hospitality was without bounds.

The visit overlapped with the Arctic Design Week conference – particularly its main seminar on 25 February, during which the keynote presentation, Designing for Extremes, was given by Keith James of JRA. Keith, a past president of TEA, received a lifetime achievement award at the TEA’s Thea Awards in April (see our report on page 18).

Arctic Design Week is aimed at the many industries and universities in the area. Following the keynote, a mix of speakers from the Scandinavian design community were among the slate of presenters, including several TEA members. They included Matt Barton (7th Sense), Stephen Richards (Paragon Creative), Nick Farmer (Farmer Attraction Development) and Johan Granholm (Lappset Creative). Julius Oforsagd was responsible for organising the event and inviting TEA to participate.

The group went to the Lappset factory for a tour of the facility and then onto the Santa Park to connect with our “inner elves”. Some also went on to Rovaniemi’s Arctic SnowHotel for a dinner and a tour of what is a truly unique experience. Some of the braver souls also stayed in the hotel.

TEA EME Division is indebted to the event sponsors: Electrosonic, Lappset Creative and SantaPark, and in particular to Asko Alanen from Lappset. Without his cooperation and support this event would have not been the success it was.


 



Elf Candy was a surprise host for the tour of Lapand’s attractions


Matt Barton TEA Member 7th Sense

 

Matt Barton
 

Another excellent TEA event started with a greeting by Elf Candy who took us to the magical Joulukka.

What followed was an unusual TEA mixer involving ice carving, reindeer radar, meeting Santa Claus and enjoying an excellent meal and some fine company with traditional Finnish after-dinner relaxation (and invigoration for some of the braver among us by way of an ice lake dip).

What amazed and impressed me about both Joulukka and our trip the following day to SantaPark was the total commitment from the staff to ensure that even though we were on a “backstage tour” we felt truly immersed in the experience. I don’t think anyone could prevent their inner child from making an appearance during the event.




David Willrich TEA International Board DJ Willrich Ltd

 

David Willrich
 

Other than the fact that it would be cold, very cold, in Rovaniemi, I had no real idea of what to expect from our SATE Academy day in Lapland. With a clean memory card in the camera, thermals and warm clothing packed, we set off for what turned out to be an excellent experience in all aspects.

And no visit to Lapland would be complete without a visit to the main man and discovering your “inner elf” and an opportunity to be “elf taught”.

Elf Candy did a great job of introducing us to the workings of life in the magical world of Santa Claus. SantaPark, owned and run very enthusiastically by Ilkka and Katja Länkinen brings to life what all of us imagined as children a visit to the North Pole would be like. We are all used to the high standards set by Disney and Universal, but I love it when we visit a much smaller park – invariably very hands-on, owner-run – that hits and sometimes surpasses those standards.

Katja does not hide her passion for what they do: yes they are running an attraction that has to make money, but the focus is on quality and they clearly understand what they can and can’t do in order to meet visitor expectations. Where else in the world would you get dozens of TEA members wearing elf hats and icing cookies?




Traci Klainer Polimeni TEA International Board Luce Group

 

Traci Klainer Polimeni
 

Spending time in the winter wonderland of Rovaniemi, I found Finland better than I could ever have imagined. This was my first time venturing into this part of the world and in the company of the EME Division, it was a perfect introduction.

Lappset Creative was a wonderful host and sponsor. We met reindeer, elves and Santa Claus. We drank beer, wine and, yes, vodka from ice shot glasses in an ice bar. We participated in the Arctic Design Week with some of our own TEA members presenting. And of course, we saw snow, snow and more snow.

This event represented exactly what SATE Academy Days are meant to be: an opportunity to learn more about our industry, network with colleagues and experience new places. As TEA is an international association, I hope sharing my thoughts on this trip encourages all members to look outside their regions and to explore new areas of our membership and the world.


" This event represented exactly what SATE Academy Days are meant to be: an opportunity to learn more about our industry, network with colleagues and experience new places ”



Ifat Caspi TEA Member P&P Projects

 

Ifat Caspi
 

The experience was unique and inspiring. Within the space of two days we experienced, in a variety of ways, the exceptional nature, culture and the extremely nice people at Rovaniemi. The hospitality was great. The Arctic Design Week conference was also inspiring, and it taught me that our industry is full of “designs for extremes”. We were all captivated by the magic of such an amazing place. The event communicated that we all need to aspire to achieve the high quality, meaningful stories that make our industry what it is.




Keith James Former TEA President Jack Rouse Associates

 

Keith James
 

The TEA certainly showed well at this event, and we trust everyone was pleased with the results.

It was good to see the Lappset facilities. We had heard a great deal about them, and now having actually seen their operation, we are greatly impressed with the company.

And Katja should be extremely proud! The places that we visited, and the things that we were able to see and do, will go down as highlights in our history in this industry. My wife Patti and I had a wonderful time, and it appeared as if everyone was having just as good a time.

They have created something quite special there at the Arctic Circle: bringing Santa Claus – one of the world’s most famous and most important legends to life and making it even better than we all thought possible is quite a feat.

I can only repeat my thanks to everyone involved for making the week so memorable. And to Katja and her staff (elves, guardians, princesses, and everyone else) – well done!


The TEA EME Division’s SATE Academy event in Lapland, Finland, was themed around Arctic design and included trips to Santa Claus’ secret forest of Joulukka, the Arctic SnowHotel, SantaPark and a dip in an ice-cold lake Credit: Photos: For TEA, by Martin Palicki
Santa Claus, Lapland’s most famous resident, is a major draw in Arctic tourism. When the TEA members took a behind-the-scenes tour of SantaPark, most of them found their “inner elf” Credit: Photos: For TEA, by Martin Palicki
LATEST NEWS
Australian Museum closes for year-long AUS$57.5m renovation
A major renovation project that will expand touring exhibition halls and create several new facilities at the Australian Museum in Sydney will see the venue closed to the public from 19 August.
Silver Dollar City announces record-breaking waterfall drop ride among US$30m plans
The tallest raft ride drop in the Western Hemisphere is coming to Silver Dollar City, after the park revealed plans to invest more than US$30m (€26.9m, £24.8m) into a number of new developments.
New York's largest waterpark set for expansion after acquiring state funding
Construction is set to start in September on new water slides at the Enchanted Forest Water Safari theme park in New York, US, with a funding contribution for the new rides having come from the state's economic development agency.
NBA Experience opens doors at Disney Springs
The NBA Experience, an immersive and interactive new attraction at Disney Springs in Florida, has celebrated its grand opening, with Disney CEO Bob Iger and NBA commissioner Adam Silver unveiling the new venture.
Toyota opens branded experience centre in Texas
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.
Waterway above Notre Dame among 'People's Design Competition' for new cathedral roof
A competition to find alternative designs to replace the destroyed Notre Dame Cathedral roof has attracted a number of innovative "solutions" – including a rooftop waterway over the medieval cathedral.
Rising curatorial talents win Art Fund financing to build museum collections
The UK's Art Fund has announced the latest winners of its New Collecting Awards, chosen to help rising star curators to build collections for their museums.
Helter-skelter ride installed inside Norwich Cathedral
A 55-ft (16.8m) helter-skelter ride set up in the nave of Norwich Cathedral in England, will give visitors a new perspective on the historic building, say cathedral bosses.
Matthias Li to step down as Ocean Park CEO in 2020
Following 25 years of service, Matthias Li, chief executive of Hong Kong attraction Ocean Park, has announced that he will retire at the start of July 2020, with the operator starting a global search to identify his successor.
New Euromonitor report envisions entertainment venue of the future
Entertainment venues need to undergo technological and design upgrades to prepare them for the experience-seeking consumer of 2040, according to research by Euromonitor International.
Tintagel Castle bridge restores 500-year-old connection as £5m heritage project opens to the public
A £5m (US$6m, €5.4m) programme of improvements by English Heritage at Cornish tourist attraction Tintagel Castle has reached a milestone, with the opening of a footbridge that joins the two halves of the castle for the first time in more than 500 years.
Attendance decline at Disney as new Star Wars attraction fails to draw in visitors
Despite its domestic parks achieving record revenue over the last three months, it's been a tough quarter for Disney, which fell short of expected visitor figures following the launch of its new Star Wars addition in California.
+ More news   
 
COMPANY PROFILE
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Red Raion Showreel 2018 – Red Raion
Simworx - The power to move you… – Simworx
Online Print Made Easy! – instantprint
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS