GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Museums
Virtual Visits

Three concepts shared at the recent MuseumNext conference illustrate how technology can reimagine the future, recreate the past and preserve a collection once decommissioned

By Tom Anstey | Published in Attractions Management 2014 issue 3


Eyeing the future

A method of drawing the next generation to museums and galleries was offered by freelance artist and digital guru Adam Clarke at the MuseumNext conference in Newcastle in June. He said that Minecraft – a sandbox indie game which allows players to build constructions out of textured cubes in a 3D-generated world – could be used to educate children and promote their interest in museums worldwide.

A forefront creator within the online Minecraft community, Clarke has instigated numerous groundbreaking Minecraft projects and is widely involved in the use of Minecraft within cultural, heritage and educational settings.

Clarke suggested using Minecraft to teach young people about museums, artefacts, science and archaeology. Among the innovations created by Clarke in the game, one of the most outstanding is Tatecraft – a project shortlisted for the Tate Britain IK Prize, which celebrates talent in the digital industry. In Tatecraft, Tate Britain is recreated in-game, with players able to enter the works of art, explore the scene and see “behind” the image depicted.

“It’s an adventure in art and culture – not learning in the traditional sense, but kids are making these connections from gameplay,” Clarke says. “If you look to the side there are a lot of opportunities to turn games like Minecraft into learning.”

Objects created in Minecraft can now be 3D printed in the real world, bringing virtual creations to life.

This also benefits learning institutions such as science museums, who find hi-tech tools like this appeal to a young generation of visitors to their attractions.

 



Adam Clarke
 


Tatecraft is a Minecraft-rendered representation of the Tate Britain, which players can explore
 
 


In Tatecraft, players “walk in” to gallery works. For example, one can explore the streets of this painting ‘Liverpool Quays By Moonlight’
 
Reliving history

An entirely virtual museum was presented at MuseumNext. The De Museum op de Markt Spijkenisse – an augmented reality museum – operates as an app, and uses a marketplace in the town of Spijkenisse in the Netherlands as the backdrop on which it creates the “museum”.

Using the app, visitors walk around the market place and observe the virtual museum, which asks your height and then uses floor mechanics to activate sensors reacting with the device. Full-size three-dimensional objects and long-demolished buildings seem to appear.

“We worked with two groups,” says app creator Ferry Piekart. “The older group who are nostalgic and the tech-savvy children who like the app. When you look at things, an audioguide will tell you the story of what you’re looking at and the app will pop up further images.”

For those without an android device, fixed telescopes have been introduced around the marketplace with the same augmented reality technology installed for what is at present a one-of-a-kind experience.

 



An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


Ferry Piekart uses the on-site telescope to view the market
 
Preserving Past Collections

Using a different tactic, Scanlab and the Science Museum in London used cutting-edge 3D laser-scanning technology to 3D scan an entire area of the museum before it was decommissioned, preserving the exhibits for generations to come.

The museum’s shipping galleries, which originally opened in 1963, closed in 2012. They formed the largest gallery in the Science Museum. The entrance was a huge floor mural of a compass rose and beyond this was a two-tiered exhibition space of hundreds of exhibits ­chronicling maritime technology. Hundreds of incredibly detailed models of various sea vessels were included.

Scanlab’s Matthew Shaw and William Trossell told MuseumNext how they used two Faro Photo 120 terrestrial laser scanners. Rotating mirrors recorded 1 million reflections per second in a 360o scan at sub-millimetre resolution. Over five nights, 275 scans made 2 ­billion precise measurements to build a 3D model called a “point cloud” composed of 256GB of data that took 16 weeks to process.

Colour was later added to the scans by means of a digital camera on top of the scanner taking panoramic images. The colours from these images were mapped on to the monochromatic model.

Because of the size and scope of the scan it has so far only been used to produce a three-dimensional video fly-around of the gallery representing just one-tenth of the data collected, though in the future the museum hopes to find a way to make the data readily available for anyone who wishes to use it.

 



Scanning the Shipping Galleries at London’s Science Museum meant they were digitally captured before they were decommissioned
 


Scanning the Shipping Galleries at London’s Science Museum meant they were digitally captured before they were decommissioned
 
 


Scanlab’s William Trossell
 

About MuseumNext
MuseumNext is Europe’s largest conference dedicated to museums. Making its debut in 2009, the event asks what the future holds for museums, ­showcasing tech innovations and best practice for the museums of tomorrow. For 2014, keynote speakers debating the hot topics included museums expert Koven J Smith, Colleen Dilenschneider of market intelligence analysts IMPACT and design agency founder Jason Minyo. The networking and seminar event took place this year at Newcastle’s Sage Gateshead, UK, with next year’s host to be announced in August. The conference covered everything from how Minecraft can get more kids into museums to how love affects how we view a museum.

For more details go to www.museumnext.com

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Museums
Virtual Visits

Three concepts shared at the recent MuseumNext conference illustrate how technology can reimagine the future, recreate the past and preserve a collection once decommissioned

By Tom Anstey | Published in Attractions Management 2014 issue 3


Eyeing the future

A method of drawing the next generation to museums and galleries was offered by freelance artist and digital guru Adam Clarke at the MuseumNext conference in Newcastle in June. He said that Minecraft – a sandbox indie game which allows players to build constructions out of textured cubes in a 3D-generated world – could be used to educate children and promote their interest in museums worldwide.

A forefront creator within the online Minecraft community, Clarke has instigated numerous groundbreaking Minecraft projects and is widely involved in the use of Minecraft within cultural, heritage and educational settings.

Clarke suggested using Minecraft to teach young people about museums, artefacts, science and archaeology. Among the innovations created by Clarke in the game, one of the most outstanding is Tatecraft – a project shortlisted for the Tate Britain IK Prize, which celebrates talent in the digital industry. In Tatecraft, Tate Britain is recreated in-game, with players able to enter the works of art, explore the scene and see “behind” the image depicted.

“It’s an adventure in art and culture – not learning in the traditional sense, but kids are making these connections from gameplay,” Clarke says. “If you look to the side there are a lot of opportunities to turn games like Minecraft into learning.”

Objects created in Minecraft can now be 3D printed in the real world, bringing virtual creations to life.

This also benefits learning institutions such as science museums, who find hi-tech tools like this appeal to a young generation of visitors to their attractions.

 



Adam Clarke
 


Tatecraft is a Minecraft-rendered representation of the Tate Britain, which players can explore
 
 


In Tatecraft, players “walk in” to gallery works. For example, one can explore the streets of this painting ‘Liverpool Quays By Moonlight’
 
Reliving history

An entirely virtual museum was presented at MuseumNext. The De Museum op de Markt Spijkenisse – an augmented reality museum – operates as an app, and uses a marketplace in the town of Spijkenisse in the Netherlands as the backdrop on which it creates the “museum”.

Using the app, visitors walk around the market place and observe the virtual museum, which asks your height and then uses floor mechanics to activate sensors reacting with the device. Full-size three-dimensional objects and long-demolished buildings seem to appear.

“We worked with two groups,” says app creator Ferry Piekart. “The older group who are nostalgic and the tech-savvy children who like the app. When you look at things, an audioguide will tell you the story of what you’re looking at and the app will pop up further images.”

For those without an android device, fixed telescopes have been introduced around the marketplace with the same augmented reality technology installed for what is at present a one-of-a-kind experience.

 



An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


An app created by Dutch firm Twnkls Augmented Reality reconstructs an old village square in 3D as it would have appeared in the past. The experience, for a tablet or smartphone, is accompanied by an audio narrative
 
 


Ferry Piekart uses the on-site telescope to view the market
 
Preserving Past Collections

Using a different tactic, Scanlab and the Science Museum in London used cutting-edge 3D laser-scanning technology to 3D scan an entire area of the museum before it was decommissioned, preserving the exhibits for generations to come.

The museum’s shipping galleries, which originally opened in 1963, closed in 2012. They formed the largest gallery in the Science Museum. The entrance was a huge floor mural of a compass rose and beyond this was a two-tiered exhibition space of hundreds of exhibits ­chronicling maritime technology. Hundreds of incredibly detailed models of various sea vessels were included.

Scanlab’s Matthew Shaw and William Trossell told MuseumNext how they used two Faro Photo 120 terrestrial laser scanners. Rotating mirrors recorded 1 million reflections per second in a 360o scan at sub-millimetre resolution. Over five nights, 275 scans made 2 ­billion precise measurements to build a 3D model called a “point cloud” composed of 256GB of data that took 16 weeks to process.

Colour was later added to the scans by means of a digital camera on top of the scanner taking panoramic images. The colours from these images were mapped on to the monochromatic model.

Because of the size and scope of the scan it has so far only been used to produce a three-dimensional video fly-around of the gallery representing just one-tenth of the data collected, though in the future the museum hopes to find a way to make the data readily available for anyone who wishes to use it.

 



Scanning the Shipping Galleries at London’s Science Museum meant they were digitally captured before they were decommissioned
 


Scanning the Shipping Galleries at London’s Science Museum meant they were digitally captured before they were decommissioned
 
 


Scanlab’s William Trossell
 

About MuseumNext
MuseumNext is Europe’s largest conference dedicated to museums. Making its debut in 2009, the event asks what the future holds for museums, ­showcasing tech innovations and best practice for the museums of tomorrow. For 2014, keynote speakers debating the hot topics included museums expert Koven J Smith, Colleen Dilenschneider of market intelligence analysts IMPACT and design agency founder Jason Minyo. The networking and seminar event took place this year at Newcastle’s Sage Gateshead, UK, with next year’s host to be announced in August. The conference covered everything from how Minecraft can get more kids into museums to how love affects how we view a museum.

For more details go to www.museumnext.com

LATEST NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
Elvis Presley Live is rolling out globally
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.
Carmel Lewis takes top spot at BRC
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.
Perth Museum to launch at Easter with rare Jacobite objects
Opening over Easter weekend in March 2024 after a £26.5m redevelopment project, Perth Museum will tell the story of Perth – Scotland’s first capital.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS