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Waterparks
The big swim

The World’s Largest Swimming Lesson takes place on June 18th. The WWA’s Aleatha Ezra invites waterpark operators to host an event and help save lives

By Aleatha Ezra | Published in Attractions Management 2013 issue 2


As we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming Lessons Save Lives™.

Drowning remains the leading cause of accidental death of children aged one to five and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics industry is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to support the WLSL event each year.

All waterpark operators can host the WLSL on June 18th, and the benefits are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualified life guards, combining resources with local swim clubs or recreation centres could be an option. As well as benefiting the WLSL event, a new partnership could be the start of many opportunities for the future.

The WLSL event began in 2010 and many waterparks have run very successful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.

Sandcastle Waterpark worked with local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event promotional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers.

To register your waterpark as a host location, visit WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, flyers and promotional materials.

Not only will you be helping people be water safe, you’ll be positioning your park as a concerned community leader in water safety.


Record attempt
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL lessons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record.

The previous records are: 24,873 participants in 2012; 19,322 participants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK. 



Aleatha Ezra, Director of park member development
World Waterpark Association
+1-913-599-0300 ext: 11
[email protected]
www.waterparks.org

Aleatha Ezra
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27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
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The ICC Birmingham, Birmingham, United Kingdom
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Jobs    News   Products   Magazine
Waterparks
The big swim

The World’s Largest Swimming Lesson takes place on June 18th. The WWA’s Aleatha Ezra invites waterpark operators to host an event and help save lives

By Aleatha Ezra | Published in Attractions Management 2013 issue 2


As we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming Lessons Save Lives™.

Drowning remains the leading cause of accidental death of children aged one to five and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics industry is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to support the WLSL event each year.

All waterpark operators can host the WLSL on June 18th, and the benefits are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualified life guards, combining resources with local swim clubs or recreation centres could be an option. As well as benefiting the WLSL event, a new partnership could be the start of many opportunities for the future.

The WLSL event began in 2010 and many waterparks have run very successful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.

Sandcastle Waterpark worked with local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event promotional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers.

To register your waterpark as a host location, visit WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, flyers and promotional materials.

Not only will you be helping people be water safe, you’ll be positioning your park as a concerned community leader in water safety.


Record attempt
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL lessons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record.

The previous records are: 24,873 participants in 2012; 19,322 participants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK. 



Aleatha Ezra, Director of park member development
World Waterpark Association
+1-913-599-0300 ext: 11
[email protected]
www.waterparks.org

Aleatha Ezra
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COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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