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Audioguides and apps
Guiding light

A search for the smelliest artefact, the artist’s perspective and 3D are among the lighter approaches making audioguides and apps fun

By Kathleen Whyman | Published in Attractions Management 2013 issue 1


The Art of The Brick Digital Guide

Users get a tour of the exhibition by the artist himself through Antenna’s digital guide for ArtScience Museum, Singapore.

Available in English and Mandarin, The Art of The Brick Digital Guide takes visitors around artist Nathan Sawaya’s fun exhibition of large-scale sculptures made from Lego bricks. Sawaya’s voice features throughout, providing in-depth interpretation plus a personal perspective on his inspirations while bringing the already vivid pieces to life.

The tone is informal, reflecting Sawaya’s desire that art should be as accessible as possible and hopefully inspiring adults and children alike to create their own artistic work out of Lego bricks when they return home.

Content is accessed through the main menu screen, which is a grid view featuring high-resolution thumbnails of the works and colour-coded to the rooms and themes of the exhibition. By pressing the image or title of the work, the audio commentary begins and a large image of the work appears on screen.

Visitors enter the number displayed on a small sign next to the works into a keypad, which is designed to look like a block of multi-coloured Lego bricks, and the content begins automatically. During playback of the commentary, it’s possible to make the images displayed full screen and zoomable. There’s also the option to read a short caption detailing when the piece was made and the exact number of bricks used, a quiz and an extensive contextual image gallery.

The Digital Guide was built using Antenna Publisher™. “We spent a great deal of time developing and customising a feature-set that we believe will deliver a rich interpretive experience,” says Matthew Vines, global marketing and communications manager. “Antenna Publisher gives us the ability to build and manage IOS, Android and HTML5 phones and tablet apps. It works by using a suite of drag a drop blocks, which represent a variety of different user experiences.”

The guide has been published as an application for the iOS platform. It’s available on iPod Touch players, which are given out with disposable headphones.

 



The digital guide is available on iPod Touch players which are given out at the museum with disposable headphones
Podcatcher

Creating a guide that visitors can learn to use in less than a minute was the aim for Guide ID’s Podcatcher Interactive Platform and app.
Already in use at Royal Palace Amsterdam and Kröller Müller Museum in The Netherlands, and Kelvingrove Art Gallery and Museum in Glasgow, UK, the guide is ideal for attractions operators who want to offer a simple guide that visitors can understand and use straight away.

On arrival, visitors receive a Podcatcher handset or download the app and select which tour, quiz or language they’d like. Throughout the attraction, IDentifiers, QR codes or both are located, which trigger the content of that location or object. Visitors point the Podcatcher or scan a QR code to listen to the information and follow simple instructions to access a trail, tour, quiz or interactive game. If visitor research is being done, they’ll also be asked to answer some questions at the end of their visit. Additional messages can be added at any time about offers in the café and shop or about future events.

Online software (CMS) is used to create content, store the different tours and update the whole platform (Podcatcher and app) on a daily basis. Both the Podcatcher and app are controlled from this system, so changes only have to be made once.

The Podcatchers are charged in small docking stations, which also connect them to the internet via a USB connection to a computer. The content on the handsets is triggered by infrared signals, which are sent out by the IDentifiers. The app runs from the visitors phone and is triggered by QR code scanning.

The platform’s online software collects all the live visitor feedback data, which is stored as the handsets and apps are used. This gives clients the opportunity to research and evaluate their business on a daily basis.

Soon to be launched is ID Guide’s online marketing via email collecting.

 



The Podcatcher handset can be understood and in use by visitors within a minute of them receiving it
 


Kelvingrove Art Gallery’s new guide
 
Acoustiguide Vstory

Acoustiguide has partnered with visual recognition and augmented reality specialists Vstory to further enhance its offer.

Using the Vstory image recognition and augmented reality platform, visitors can interact directly with exhibits at an attraction, with or without a Wi-Fi connection. The technology allows visitors to access visual and audio content on their own devices (iOS and Android) without having to key in any numbers or press anything on screen. It can work with pictures, objects and buildings and can link through to all kinds of media including audio, video, images and text.

The Acoustiguide Vstory app can be downloaded free from the App Store or Google Play or a product sheet can be downloaded from Acoustiguide’s website.

 



Users can find out more about HMS Belfast using the Acoustiguide Vstory app
The Legacy of the House of Alba

For the first time in Spain, traditional audio guides have been exchanged for Nintendo 3DS XL consoles at the exhibition The Legacy of the House of Alba.

Currently showing at the CentroCentro Cibeles cultural centre in Madrid, the exhibition brings together around 150 paintings – including masterpieces by Goya, Renoir and Rubens – sculptures, historical documents and manuscripts, archaeological artefacts, jewellery and furniture, many of which have never been shown to the public before.

The use of the Nintendo 3DS XL consoles makes it possible to tour the main exhibits in three dimensions, as well as providing additional information. Visitors can see magnified images of the works, listen to explanations of the pieces, discover interesting facts and test their knowledge of the House of Alba.

 



The Duchess of Alba in White, painted by Goya in 1795, is among the masterpieces
 


Visitors use the console for a 3D tour
 
Museum Explorer

Visitors to the National Museum of Scotland can find the ugliest, fiercest, smelliest and oldest objects using the app Museum Explorer.

Visitors choose a category on their phone and then follow the clues to find the relevant object in the museum, which could be anywhere across its 36 galleries. The object categories are: fiercest; oldest; smelliest; ugliest; fairest; strongest; tallest; and bloodiest.
When they’ve found an object, visitors unlock a badge and can take and share a photo of their discovery featuring a unique set of frames. There are eight challenges to solve, with a ninth object unlocked when all the others are found.

“We were keen to attract people who had already visited the museum and give them a reason for returning and an alternative way of exploring what’s there,” says Kirsty Tough, marketing and communications assistant. “We purposefully selected objects from areas of the museum that are slightly off the beaten track, as well as some all-time favourites, so there was a good spread of material.

“We focused on nine objects, rather than 9,000, to make sure it didn’t feel overwhelming – we see the app as a gateway to further exploration.”

The app was designed and developed by Kotikan, Pocket Proof Ltd and staff at National Museums Scotland.

 



The app is available on Apple iOS
COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
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ADVERTISE . CONTACT US

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©Cybertrek 2022
Jobs    News   Products   Magazine
Audioguides and apps
Guiding light

A search for the smelliest artefact, the artist’s perspective and 3D are among the lighter approaches making audioguides and apps fun

By Kathleen Whyman | Published in Attractions Management 2013 issue 1


The Art of The Brick Digital Guide

Users get a tour of the exhibition by the artist himself through Antenna’s digital guide for ArtScience Museum, Singapore.

Available in English and Mandarin, The Art of The Brick Digital Guide takes visitors around artist Nathan Sawaya’s fun exhibition of large-scale sculptures made from Lego bricks. Sawaya’s voice features throughout, providing in-depth interpretation plus a personal perspective on his inspirations while bringing the already vivid pieces to life.

The tone is informal, reflecting Sawaya’s desire that art should be as accessible as possible and hopefully inspiring adults and children alike to create their own artistic work out of Lego bricks when they return home.

Content is accessed through the main menu screen, which is a grid view featuring high-resolution thumbnails of the works and colour-coded to the rooms and themes of the exhibition. By pressing the image or title of the work, the audio commentary begins and a large image of the work appears on screen.

Visitors enter the number displayed on a small sign next to the works into a keypad, which is designed to look like a block of multi-coloured Lego bricks, and the content begins automatically. During playback of the commentary, it’s possible to make the images displayed full screen and zoomable. There’s also the option to read a short caption detailing when the piece was made and the exact number of bricks used, a quiz and an extensive contextual image gallery.

The Digital Guide was built using Antenna Publisher™. “We spent a great deal of time developing and customising a feature-set that we believe will deliver a rich interpretive experience,” says Matthew Vines, global marketing and communications manager. “Antenna Publisher gives us the ability to build and manage IOS, Android and HTML5 phones and tablet apps. It works by using a suite of drag a drop blocks, which represent a variety of different user experiences.”

The guide has been published as an application for the iOS platform. It’s available on iPod Touch players, which are given out with disposable headphones.

 



The digital guide is available on iPod Touch players which are given out at the museum with disposable headphones
Podcatcher

Creating a guide that visitors can learn to use in less than a minute was the aim for Guide ID’s Podcatcher Interactive Platform and app.
Already in use at Royal Palace Amsterdam and Kröller Müller Museum in The Netherlands, and Kelvingrove Art Gallery and Museum in Glasgow, UK, the guide is ideal for attractions operators who want to offer a simple guide that visitors can understand and use straight away.

On arrival, visitors receive a Podcatcher handset or download the app and select which tour, quiz or language they’d like. Throughout the attraction, IDentifiers, QR codes or both are located, which trigger the content of that location or object. Visitors point the Podcatcher or scan a QR code to listen to the information and follow simple instructions to access a trail, tour, quiz or interactive game. If visitor research is being done, they’ll also be asked to answer some questions at the end of their visit. Additional messages can be added at any time about offers in the café and shop or about future events.

Online software (CMS) is used to create content, store the different tours and update the whole platform (Podcatcher and app) on a daily basis. Both the Podcatcher and app are controlled from this system, so changes only have to be made once.

The Podcatchers are charged in small docking stations, which also connect them to the internet via a USB connection to a computer. The content on the handsets is triggered by infrared signals, which are sent out by the IDentifiers. The app runs from the visitors phone and is triggered by QR code scanning.

The platform’s online software collects all the live visitor feedback data, which is stored as the handsets and apps are used. This gives clients the opportunity to research and evaluate their business on a daily basis.

Soon to be launched is ID Guide’s online marketing via email collecting.

 



The Podcatcher handset can be understood and in use by visitors within a minute of them receiving it
 


Kelvingrove Art Gallery’s new guide
 
Acoustiguide Vstory

Acoustiguide has partnered with visual recognition and augmented reality specialists Vstory to further enhance its offer.

Using the Vstory image recognition and augmented reality platform, visitors can interact directly with exhibits at an attraction, with or without a Wi-Fi connection. The technology allows visitors to access visual and audio content on their own devices (iOS and Android) without having to key in any numbers or press anything on screen. It can work with pictures, objects and buildings and can link through to all kinds of media including audio, video, images and text.

The Acoustiguide Vstory app can be downloaded free from the App Store or Google Play or a product sheet can be downloaded from Acoustiguide’s website.

 



Users can find out more about HMS Belfast using the Acoustiguide Vstory app
The Legacy of the House of Alba

For the first time in Spain, traditional audio guides have been exchanged for Nintendo 3DS XL consoles at the exhibition The Legacy of the House of Alba.

Currently showing at the CentroCentro Cibeles cultural centre in Madrid, the exhibition brings together around 150 paintings – including masterpieces by Goya, Renoir and Rubens – sculptures, historical documents and manuscripts, archaeological artefacts, jewellery and furniture, many of which have never been shown to the public before.

The use of the Nintendo 3DS XL consoles makes it possible to tour the main exhibits in three dimensions, as well as providing additional information. Visitors can see magnified images of the works, listen to explanations of the pieces, discover interesting facts and test their knowledge of the House of Alba.

 



The Duchess of Alba in White, painted by Goya in 1795, is among the masterpieces
 


Visitors use the console for a 3D tour
 
Museum Explorer

Visitors to the National Museum of Scotland can find the ugliest, fiercest, smelliest and oldest objects using the app Museum Explorer.

Visitors choose a category on their phone and then follow the clues to find the relevant object in the museum, which could be anywhere across its 36 galleries. The object categories are: fiercest; oldest; smelliest; ugliest; fairest; strongest; tallest; and bloodiest.
When they’ve found an object, visitors unlock a badge and can take and share a photo of their discovery featuring a unique set of frames. There are eight challenges to solve, with a ninth object unlocked when all the others are found.

“We were keen to attract people who had already visited the museum and give them a reason for returning and an alternative way of exploring what’s there,” says Kirsty Tough, marketing and communications assistant. “We purposefully selected objects from areas of the museum that are slightly off the beaten track, as well as some all-time favourites, so there was a good spread of material.

“We focused on nine objects, rather than 9,000, to make sure it didn’t feel overwhelming – we see the app as a gateway to further exploration.”

The app was designed and developed by Kotikan, Pocket Proof Ltd and staff at National Museums Scotland.

 



The app is available on Apple iOS
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+ More news   
 
COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS