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Attractions Management 2022 issue 1

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5 Editor's letter

Supersensory

With our growing insight into how to engage visitors’ more complex senses, it’s time for a new approach, says Magali Robathan

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10 People

Jakob Wahl

IAAPA’s new executive VP and COO shares his plans

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14 People

Philippe Chiwy

De Pinxi’s founder on Choco-Story Bruges and the SpaceBakery project

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18 People

Cassie Poland and Ollie Smith

On taking over the attraction they grew up in – Drusillas

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22 News

The top news stories from the Attractions Management news feed

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32 Immersive experiences

Joseph Wisne

Truly ambitious attractions providers need to push the boundaries of immersive design by engaging visitors’ senses of pain, danger, balance, justice and more, argues Roto’s CEO

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40 Interview

Esther Dugdale

As the Burrell Collection relaunches and Eden Qingdao takes shape, Event’s creative director shares her tips for creating experiences that spark joy and curiosity

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48 The arts

Room to grow

Could the space age, ultra flexible design of the new Taipei Performing Arts Center provide a model for future attractions spaces?

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52 Museums

Ones to watch

From an AI museum built by robots to the long-awaited Grand Egyptian Museum, we take a look at some exciting 2022 openings

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On the cover: On the power of experience platforms

62 Research

Slavery links

As demand for growing honesty in relation to links to slavery and colonialism grows, should attractions be open about their history? Jon Young investigates

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68 Opinion

Vince Kadlubek

Art engages and delights visitors. Kadlubek argues that attractions should embrace and support artists and look for shared initiatives

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72 Waterparks

Waves of change

As The Wave inland surf lake announces plans to open six more sites, we go along for a surf and a sit down with CEO Craig Stoddart

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78 Experience economy

Joe Pine

Experience platforms represent one of the biggest growth opportunities in today’s experience economy, argues Joe Pine. Here’s how to get them right

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82 Interview

Cale Heit

With new themed coasters open at Motiongate Dubai and some intruiging projects underway, Forrec is making the most of the pent up demand for shared experiences. CEO Cale Heit tells us more

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86 Attractions-kit.net

Product innovation

From Merlin’s new deal with Attractions.io to the US waterparks teaming up with Accesso, we take a look at some of the exciting new product launches from across the attractions industry

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COMPANY PROFILES

instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]

TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]

RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]

IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]

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CATALOGUE GALLERY

Polin

TechnoAlpin Indoor: The power of the cold

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LATEST NEWS

Sony Pictures to launch immersive Wonderverse entertainment destination

Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive exhibits, racing simulators, VR attractions, bumper cars and food and drink.

Tourism think tank explores gender equity and male allyship

At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.

Shenzhen art museum opens exhibition showcasing work of MAD Architects

Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.

Timbaland, music producer to the stars, joins forces with Myndstream to co-create music that improves health and wellbeing

Timbaland, Platinum Grammy Award-winning music producer, who's worked with artists such as Jay-Z, Missy Elliott, Madonna, Rihanna, Justin Timberlake and Drake, has announced a partnership with health and wellbeing music provider, Myndstream.

Accenture says AI is bringing on a decade of deconstruction

The rapid advance of technology in all areas of life is putting societies in flux, creating uncertainty and forcing people to reassess their plans for the future, according to a new report from consulting firm Accenture.

Cedar Fair and Six Flags merge – combined company will operate 51 theme parks and resorts

Two iconic theme park operators, Cedar Fair and Six Flags, have confirmed they are merging.

Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre

Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a healthcare centre for infants, offering visitors an opportunity to discover how new and expectant mothers in the early 1960s were cared for and supported.

Attractions.io creates night-time map for Alton Towers

Attractions.io has created a bespoke nighttime app for UK theme park Alton Towers, which the operator will use for its Scarefest and Ultimate Fireworks Spectacular events.

Morgan’s Wonderland reveals plans for largest expansion in its history

Morgan’s Wonderland – a Texas-based theme park which caters specifically to people with disabilities – has revealed plans tol add attractions worth US$6 million in 2024.

Falcon’s Beyond, raises US$100m and begins trading on Nasdaq

Falcon’s Beyond Global has begun trading on the Nasdaq stock exchange, after raising more than US$100 million to support its growth strategy and completing a business combination with Fast Acquisition Corp.

SeaWorld to introduce marine life-themed rides and experiences 'at every park' during 2024

SeaWorld has revealed plans to open new, "one-of-a-kind" marine life themed rides and attractions at all three of its SeaWorld parks during Spring 2024.

Former Forrec executive, Matt Dawson, Joins JRA as VP of business development

JRA has appointed Matt Dawson, a former VP at experience design company Forrec, as its new VP of business development.

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