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Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts
POSTED 28 Nov 2022 . BY Megan Whitby
Banyan Tree's debut Veya resort concept launched in Phuket, Thailand, in March 2022 Credit: Banyan Tree Group
Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.

Called Banyan Tree Veya Bacalar, the US$28m (€26.8m, £23.2m) resort will house 40 rooms and be branded under the hospitality group's new wellness resort concept Veya.

The upcoming resort is Banyan Tree’s second project with developer Groupo UBK. The organisations are already collaborating to realise Banyan Tree Veya Valle de Guadalupe by Q3 of 2023 – set to be the debut Veya property in Mexico.

Veya was created in direct response to the pandemic in order to address a world with an urgent need for reconnecting mind and body. Based on Banyan Tree’s eight proprietary pillars of wellbeing, the resorts offer personalised retreats to ensure all visitors enjoy a bespoke holistic wellness experience.

To learn more about the concept, read Spa Business' exclusive interview with Kim Weller, Banyan Tree's wellbeing director.

In addition to Veya programming, Banyan Tree Veya Bacalar will provide traditional spa services at a signature Banyan Tree Spa designed to resemble a cenote in honour of the region’s underground water caves.

“Banyan Tree Veya Bacalar, along with the soon-to-open Banyan Tree Veya Valle de Guadalupe, will create a new category and concept of hospitality in Mexico that redefines luxury from a multisensory perspective,” said Peter Hechler, senior assistant vice president, head of regional operations for the Middle East, Europe, Africa and the Americas of Banyan Tree.

“Modern travellers are actively seeking experiences on ‘the-path-less-travelled’, and as we continue to expand, we’re looking to bring awareness to emerging destinations that are rich with history, culture and natural wonders.”

Situated 30 minutes north of the Belize border, Bacalar is best known for its crystal-clear waters that native Mayans call ‘the Lagoon of the Seven Colors’, referring to the water’s multiple hues of blue.

Banyan Tree Veya Bacalar resort will mark the brand’s sixth location in Mexico and third in the Yucatán Region. Accommodation will comprise 35 villas and five residences set within dense greenery.

Additional facilities will include a main pool, four dining concepts and watersports amenities.

Banyan Tree’s Mexican portfolio already includes Banyan Tree Mayakoba, Banyan Tree Cabo Marqués in Acapulco, Banyan Tree Puebla and Hacienda Xcanatun by Angsana in Merida.

The Veya portfolio includes the newly unveiled Banyan Tree Veya Phuket and the anticipated opening of Banyan Tree Veya Ilha Nejovo in Mozambique (2023), as well as the two aforementioned Mexico openings.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
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NEWS
Banyan Tree to expand Mexico portfolio with two new Veya wellness resorts
POSTED 28 Nov 2022 . BY Megan Whitby
Banyan Tree's debut Veya resort concept launched in Phuket, Thailand, in March 2022 Credit: Banyan Tree Group
Banyan Tree Group will expand its Mexican portfolio in 2025 with the opening of a new tropical wellness retreat in the country’s Bacalar Lagoon region, located in the southern part of Quintana Roo.

Called Banyan Tree Veya Bacalar, the US$28m (€26.8m, £23.2m) resort will house 40 rooms and be branded under the hospitality group's new wellness resort concept Veya.

The upcoming resort is Banyan Tree’s second project with developer Groupo UBK. The organisations are already collaborating to realise Banyan Tree Veya Valle de Guadalupe by Q3 of 2023 – set to be the debut Veya property in Mexico.

Veya was created in direct response to the pandemic in order to address a world with an urgent need for reconnecting mind and body. Based on Banyan Tree’s eight proprietary pillars of wellbeing, the resorts offer personalised retreats to ensure all visitors enjoy a bespoke holistic wellness experience.

To learn more about the concept, read Spa Business' exclusive interview with Kim Weller, Banyan Tree's wellbeing director.

In addition to Veya programming, Banyan Tree Veya Bacalar will provide traditional spa services at a signature Banyan Tree Spa designed to resemble a cenote in honour of the region’s underground water caves.

“Banyan Tree Veya Bacalar, along with the soon-to-open Banyan Tree Veya Valle de Guadalupe, will create a new category and concept of hospitality in Mexico that redefines luxury from a multisensory perspective,” said Peter Hechler, senior assistant vice president, head of regional operations for the Middle East, Europe, Africa and the Americas of Banyan Tree.

“Modern travellers are actively seeking experiences on ‘the-path-less-travelled’, and as we continue to expand, we’re looking to bring awareness to emerging destinations that are rich with history, culture and natural wonders.”

Situated 30 minutes north of the Belize border, Bacalar is best known for its crystal-clear waters that native Mayans call ‘the Lagoon of the Seven Colors’, referring to the water’s multiple hues of blue.

Banyan Tree Veya Bacalar resort will mark the brand’s sixth location in Mexico and third in the Yucatán Region. Accommodation will comprise 35 villas and five residences set within dense greenery.

Additional facilities will include a main pool, four dining concepts and watersports amenities.

Banyan Tree’s Mexican portfolio already includes Banyan Tree Mayakoba, Banyan Tree Cabo Marqués in Acapulco, Banyan Tree Puebla and Hacienda Xcanatun by Angsana in Merida.

The Veya portfolio includes the newly unveiled Banyan Tree Veya Phuket and the anticipated opening of Banyan Tree Veya Ilha Nejovo in Mozambique (2023), as well as the two aforementioned Mexico openings.
Credit: Banyan Tree Group
Credit: Banyan Tree Group
Credit: Banyan Tree Group
RELATED STORIES
Banyan Tree enters Saudi Arabian market with tented desert wellbeing retreat


Banyan Tree has launched its first resort and spa in Saudi Arabia, ushering in the group’s debut in the Kingdom.
Banyan Tree Group to debut in Spain with Marbella resort and Le Max Club-operated wellness retreat


Hotel and spa operator Banyan Tree Group has signed a deal with La Quinta Real Estate Group to open its first resort and residences in Spain in 2026.
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Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
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Rainer Maelzer joins Therme Group as chief entertainment officer
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Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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