Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The biggest challenge facing UK operators is getting members back after lockdown.
While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.
Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.
With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.
Partnership working Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.
“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.
“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.
“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.
Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.
New for 2021 The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.
“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.
“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”
"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM,
Charing Cross Sports Club
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
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Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
The Charing Cross Sports Club has grown its membership numbers with Hussle / PHOTO: Charing Cross Sports Club
The biggest challenge facing UK operators is getting members back after lockdown.
While some predict a reopening surge, others are more cautious, questioning whether new at-home habits will keep people away.
Operators will be working with tighter budgets and so marketing spend – often the first to be cut – is likely to be hit especially hard.
With this in mind, have you considered all the available options? Now more than ever is the time to give something new a try.
Partnership working Tom Canning, GM at Charing Cross Sports Club, says: “We’re a small independent club surrounded by heavy hitters with big budgets. While we compete on price and facilities, we couldn’t get near them in terms of marketing exposure without our partnership with Hussle.
“Hussle offers us a free digital marketing channel with powerful UK-wide reach, opening up new member options at no extra cost.
“We’ve worked with Hussle for 10 years now. The partnership gives us invaluable exposure we can’t get anywhere else and gets us in front of customers we wouldn’t otherwise be seen by.
“I can clearly identify the value our partnership brings. In fact, since the relationship started, it’s done nothing but get better – pre COVID-19 we were getting £1,200 a month via Hussle,” he explains.
Hussle targets customers that don’t engage with traditional gym memberships and so offers up members operators would never normally attract – either direct, through partnerships with the likes of Vodafone, or via employers offering fitness-as-a-benefit to staff, such as Facebook and the NHS. It’s ideal for occasional gym goers, ‘try-before-they-buy’ customers and those wanting multi-venue workouts.
New for 2021 The new Membership Conversion Service (MCS) turns Hussle customers who regularly use one facility into direct club members, to boost member sales.
“For me the joy of Hussle is that consumers can use clubs wherever they find themselves. But it’s reassuring to know if someone uses us frequently, Hussle will promote joining us direct,” says Canning.
“I believe this element of our partnership will come into its own after lockdown. The pandemic has changed the way we live and work. People won’t be in offices five days a week, they’ll divide their time between work and home. Hussle is a wonderful platform for that; it would be a benefit for any independent club.”
"Hussle offers us a free digital marketing channel with powerful UK-wide reach. Working alongside them opens up new member options, all at no extra cost" – Tom Canning, GM,
Charing Cross Sports Club
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that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
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recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
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Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
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The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively
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colour (including the colours you won’t see in his work).
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn)
entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials
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An opportunity to reimagine one of the UK’s most recognisable towers has been formally
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